ACE Framework: Bullet-Proof Ad Creatives Process

💎  x
6

Tina Lovasic (Head of Creative at AppAgent - Mobile Growth Consultancy) and Peter Fodor (CEO at AppAgent) share the ad creatives production process they use when working with their clients.

Type:
Webinar
Publication date:
July 16, 2020
Added to Growth Gems on:
August 6, 2020
💎 #
1

When coming up with your creative strategy, make sure you are going to provide a consistent user experience journey. From video ad to store creatives to onboarding, things should be consistent.

12:00
💎 #
2

Test a ton of video concepts because only 1 out of 10-20 new creatives outperform the control creative.

13:10
💎 #
3

Take the storyboard seriously. 1/3 to storyboard, 2/3 on the production.

16:57
💎 #
4

Iterate on your best performers! 2/3 of efforts should go to iterations of best performers and 1/3 to new ads.

21:07
💎 #
5

When you get a winning concept:
1. Identify the key variables (5 maximum): break down the concept into pieces. Example: packshot, opening sequence, etc.
2. Create an automated ad where you swap the different key variables
3. Tag the variables in the file name
4. Develop new concepts with the winning elements

22:05
💎 #
6

If you make a fake ad (because you've exhausted a lot of other options or to explain the game's principles for example), build it around the core experience: it can look different, the mechanics can be slightly different but the challenge and the emotions should be similar.

33:50
This is premium content. Upgrade your plan in your profile to get access.
💎 #
1

When coming up with your creative strategy, make sure you are going to provide a consistent user experience journey. From video ad to store creatives to onboarding, things should be consistent.

12:00
💎 #
2

Test a ton of video concepts because only 1 out of 10-20 new creatives outperform the control creative.

13:10
💎 #
3

Take the storyboard seriously. 1/3 to storyboard, 2/3 on the production.

16:57
💎 #
4

Iterate on your best performers! 2/3 of efforts should go to iterations of best performers and 1/3 to new ads.

21:07
💎 #
5

When you get a winning concept:
1. Identify the key variables (5 maximum): break down the concept into pieces. Example: packshot, opening sequence, etc.
2. Create an automated ad where you swap the different key variables
3. Tag the variables in the file name
4. Develop new concepts with the winning elements

22:05
💎 #
6

If you make a fake ad (because you've exhausted a lot of other options or to explain the game's principles for example), build it around the core experience: it can look different, the mechanics can be slightly different but the challenge and the emotions should be similar.

33:50
This content is available to Growth Gems premium members only.
Apply Now
💎 #
1

When coming up with your creative strategy, make sure you are going to provide a consistent user experience journey. From video ad to store creatives to onboarding, things should be consistent.

12:00
💎 #
2

Test a ton of video concepts because only 1 out of 10-20 new creatives outperform the control creative.

13:10
💎 #
3

Take the storyboard seriously. 1/3 to storyboard, 2/3 on the production.

16:57
💎 #
4

Iterate on your best performers! 2/3 of efforts should go to iterations of best performers and 1/3 to new ads.

21:07
💎 #
5

When you get a winning concept:
1. Identify the key variables (5 maximum): break down the concept into pieces. Example: packshot, opening sequence, etc.
2. Create an automated ad where you swap the different key variables
3. Tag the variables in the file name
4. Develop new concepts with the winning elements

22:05
💎 #
6

If you make a fake ad (because you've exhausted a lot of other options or to explain the game's principles for example), build it around the core experience: it can look different, the mechanics can be slightly different but the challenge and the emotions should be similar.

33:50
This is premium content. Upgrade your plan in your profile to get access.
This content is available to Growth Gems premium members only.
Apply Now
You need to be logged in the community to see the discussion below. You can also head over to
this topic in the community
This is premium content. Upgrade your plan in your profile to get access.
This content is available to Growth Gems premium members only.
Apply Now