Evgeny Kruglov (Co-Founder at AppFollow - ASO tool) and Mike Barclay (Director - EU at MoEngage - CRM tool) discuss the reasons why users do not return to your app.
In addition to the overall avg. rating, also look at the avg. rating per country (especially for iOS): opportunities for improvement in countries with lowest ratings.
Really pay attention to the reviews rating: the ratings of people that have left a review.
The featured reviews rating are the most important ones because these are the ones users look at when they visit the App Store.
Up to 25% of users are willing to change their ratings/reviews, and on the Play Store developers see +0.7 stars on average.
A small increase in customer loyalty (e.g. 5%) can generate lifetime profits between 25% to 95% per customer.
Create an in-app message with video on onboarding in order to recap why the app/service is worth it (Fintech example)
Find the threshold to active user (“retention point”), which might differ per platform/device (especially valuable if you segment to do this for users with the highest lifetime value).
For low ratings, don’t ask directly to change rating:
1. Reply
2. Wait for update
3. If they didn't change the rating, ask them kindly (no incentive)
In addition to the overall avg. rating, also look at the avg. rating per country (especially for iOS): opportunities for improvement in countries with lowest ratings.
Really pay attention to the reviews rating: the ratings of people that have left a review.
The featured reviews rating are the most important ones because these are the ones users look at when they visit the App Store.
Up to 25% of users are willing to change their ratings/reviews, and on the Play Store developers see +0.7 stars on average.
A small increase in customer loyalty (e.g. 5%) can generate lifetime profits between 25% to 95% per customer.
Create an in-app message with video on onboarding in order to recap why the app/service is worth it (Fintech example)
Find the threshold to active user (“retention point”), which might differ per platform/device (especially valuable if you segment to do this for users with the highest lifetime value).
For low ratings, don’t ask directly to change rating:
1. Reply
2. Wait for update
3. If they didn't change the rating, ask them kindly (no incentive)
In addition to the overall avg. rating, also look at the avg. rating per country (especially for iOS): opportunities for improvement in countries with lowest ratings.
Really pay attention to the reviews rating: the ratings of people that have left a review.
The featured reviews rating are the most important ones because these are the ones users look at when they visit the App Store.
Up to 25% of users are willing to change their ratings/reviews, and on the Play Store developers see +0.7 stars on average.
A small increase in customer loyalty (e.g. 5%) can generate lifetime profits between 25% to 95% per customer.
Create an in-app message with video on onboarding in order to recap why the app/service is worth it (Fintech example)
Find the threshold to active user (“retention point”), which might differ per platform/device (especially valuable if you segment to do this for users with the highest lifetime value).
For low ratings, don’t ask directly to change rating:
1. Reply
2. Wait for update
3. If they didn't change the rating, ask them kindly (no incentive)
Notes for this resource are currently being transferred and will be available soon.
Average rating
[💎@04:50] Often forgotten: in addition to the overall avg. rating, also look at the avg. rating per country (especially for iOS): opportunities for improvement in countries with lowest ratings.
Reviews rating: avg. rating by review [💎@05:30]
Taking out the ratings that have no review gives a more precise view.
You also need to look at the trend by watching the daily/weekly ratings to understand how users feel now.
Featured reviews rating [💎@08:00]
These are the ones people see when they visit your store listing. They are the ones that influence your CR the most.
Talk/respond to all the customers posting reviews.
[💎@10:08] Up to 25% of users are willing to change their ratings/reviews, and on the Play Store developers see +0.7 stars on average.
Use sentiment breakdown, dive into specific topics to understand what users like/don’t like.
AppFollow can help ;)
[💎@27:04] A small increase in customer loyalty (e.g. 5%) can generate lifetime profits between 25% to 95% per customer.
Find out why they uninstall your app
Plug the leaks
Build an engagement strategy
Based around your app to push users towards retention point.
Check out their App Retention Strategies Checklist.
Onboarding: apps need to explain why they ask for something (push, photos, location, etc.) and remind of added value of the app. Ask at the appropriate time. Can have a big impact on D1 retention.
Replying to long reviews with a lot of things mentioned:
[💎@49:00] For low ratings, don’t ask directly to change rating:
Never argue!
[💎@50:40] Finding the right balance of notifications: somewhere between 3-5 in the first 3-4 days. Need to collect data to make it relevant enough.
Average rating
[💎@04:50] Often forgotten: in addition to the overall avg. rating, also look at the avg. rating per country (especially for iOS): opportunities for improvement in countries with lowest ratings.
Reviews rating: avg. rating by review [💎@05:30]
Taking out the ratings that have no review gives a more precise view.
You also need to look at the trend by watching the daily/weekly ratings to understand how users feel now.
Featured reviews rating [💎@08:00]
These are the ones people see when they visit your store listing. They are the ones that influence your CR the most.
Talk/respond to all the customers posting reviews.
[💎@10:08] Up to 25% of users are willing to change their ratings/reviews, and on the Play Store developers see +0.7 stars on average.
Use sentiment breakdown, dive into specific topics to understand what users like/don’t like.
AppFollow can help ;)
[💎@27:04] A small increase in customer loyalty (e.g. 5%) can generate lifetime profits between 25% to 95% per customer.
Find out why they uninstall your app
Plug the leaks
Build an engagement strategy
Based around your app to push users towards retention point.
Check out their App Retention Strategies Checklist.
Onboarding: apps need to explain why they ask for something (push, photos, location, etc.) and remind of added value of the app. Ask at the appropriate time. Can have a big impact on D1 retention.
Replying to long reviews with a lot of things mentioned:
[💎@49:00] For low ratings, don’t ask directly to change rating:
Never argue!
[💎@50:40] Finding the right balance of notifications: somewhere between 3-5 in the first 3-4 days. Need to collect data to make it relevant enough.
Average rating
[💎@04:50] Often forgotten: in addition to the overall avg. rating, also look at the avg. rating per country (especially for iOS): opportunities for improvement in countries with lowest ratings.
Reviews rating: avg. rating by review [💎@05:30]
Taking out the ratings that have no review gives a more precise view.
You also need to look at the trend by watching the daily/weekly ratings to understand how users feel now.
Featured reviews rating [💎@08:00]
These are the ones people see when they visit your store listing. They are the ones that influence your CR the most.
Talk/respond to all the customers posting reviews.
[💎@10:08] Up to 25% of users are willing to change their ratings/reviews, and on the Play Store developers see +0.7 stars on average.
Use sentiment breakdown, dive into specific topics to understand what users like/don’t like.
AppFollow can help ;)
[💎@27:04] A small increase in customer loyalty (e.g. 5%) can generate lifetime profits between 25% to 95% per customer.
Find out why they uninstall your app
Plug the leaks
Build an engagement strategy
Based around your app to push users towards retention point.
Check out their App Retention Strategies Checklist.
Onboarding: apps need to explain why they ask for something (push, photos, location, etc.) and remind of added value of the app. Ask at the appropriate time. Can have a big impact on D1 retention.
Replying to long reviews with a lot of things mentioned:
[💎@49:00] For low ratings, don’t ask directly to change rating:
Never argue!
[💎@50:40] Finding the right balance of notifications: somewhere between 3-5 in the first 3-4 days. Need to collect data to make it relevant enough.
