App Store Optimization (ASO) 2020

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4

Ilia Kukharev (Head of ASO at AppFollow - ASO Tool), invited some authorities in the niche for an Expert Panel Discussion to review the most important changes in ASO in 2019 and tactics for 2020: Thomas Petit (mobile growth consultant), Simon Thillay (AppTweak - ASO Tool) and Francesco Zucchetta (Bending Spoon - Publisher & ASO Tool)

Source:
App Store Optimization (ASO) 2020
(no direct link to watch/listen)
(direct link to watch/listen)
Type:
Webinar
Publication date:
December 3, 2019
Added to the Vault on:
March 17, 2020
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4

Instead of going direct to the US, select other countries to gain authority first. Observe the trends you see in your app user base and also take the English Proficiency Index into account (i.e. if a country doesn't speak English well but has potential, it's a good candidate for localization).

48:18
💎 #
1

On Google Play, Crash rates affect recommendations. Ilya suggests aiming for < 0.1% of crashes

20:25
💎 #
2

Optimizing for Browse and Similar Apps requires a much more holistic approach. It’s really being better than competitors on your niche vs. a specific number. Installation rate, long term retention, monetization. Apple will follow.

23:00
💎 #
3

Now it is a no brainer to promote the IAP vs. before (no longer worried to show there is a subscription).

39:20
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💎 #
4

Instead of going direct to the US, select other countries to gain authority first. Observe the trends you see in your app user base and also take the English Proficiency Index into account (i.e. if a country doesn't speak English well but has potential, it's a good candidate for localization).

48:18
💎 #
1

On Google Play, Crash rates affect recommendations. Ilya suggests aiming for < 0.1% of crashes

20:25
💎 #
2

Optimizing for Browse and Similar Apps requires a much more holistic approach. It’s really being better than competitors on your niche vs. a specific number. Installation rate, long term retention, monetization. Apple will follow.

23:00
💎 #
3

Now it is a no brainer to promote the IAP vs. before (no longer worried to show there is a subscription).

39:20
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4

Instead of going direct to the US, select other countries to gain authority first. Observe the trends you see in your app user base and also take the English Proficiency Index into account (i.e. if a country doesn't speak English well but has potential, it's a good candidate for localization).

48:18
💎 #
1

On Google Play, Crash rates affect recommendations. Ilya suggests aiming for < 0.1% of crashes

20:25
💎 #
2

Optimizing for Browse and Similar Apps requires a much more holistic approach. It’s really being better than competitors on your niche vs. a specific number. Installation rate, long term retention, monetization. Apple will follow.

23:00
💎 #
3

Now it is a no brainer to promote the IAP vs. before (no longer worried to show there is a subscription).

39:20
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Notes for this resource are currently being transferred and will be available soon.

Changes in the stores

Arabic and Hebrew being released on iOS.

Stories in Google Play store, more curated content from Apple. Organic -> Editorial trend, Search -> Browse.

In the beginning of 2019 Australia stopped indexing for UK metadata (used to be AU & UK indexed). It was then re-introduced.


Everybody has leveled up.

ASO role evolving into much more than keywords, almost “everything organic”.


Branding is getting more important.


Apple adding placements for search ads, ads for 2 apps in one search (when scrolling down then up).


[💎@20:25] On Google Play, Crash rates affect recommendations. Ilya suggests aiming for < 0.1% of crashes

[💎@23:00] Optimizing for Browse and Similar Apps requires a much more holistic approach. It’s really being better than competitors on your niche vs. a specific number. Installation rate, long term retention, monetization. Apple will follow.


Subscription changes from Apple (prompts to ask confirmation): good for users even though it hurt some apps (but hurt more the scammy apps).

[💎@39:20] Now it is a no brainer to promote the IAP vs. before (no longer worried to show there is a subscription).


Arabic and Hebrew locales now (before using UK) / Dark mode optimization, even though there is no break down in the data.


[💎@48:18] Instead of going direct to the US, select other countries to gain authority first. Observe the trends you see in your app user base and also take the English Proficiency Index into account (i.e. if a country doesn't speak English well but has potential, it's a good candidate for localization).


Choose your battles for localizations, as it matters less for some countries: save time and focus on the most important ones.



The notes from this resource are only available to premium members.
↘ At this point, you know what to do ↙
Upgrade Your Plan

Changes in the stores

Arabic and Hebrew being released on iOS.

Stories in Google Play store, more curated content from Apple. Organic -> Editorial trend, Search -> Browse.

In the beginning of 2019 Australia stopped indexing for UK metadata (used to be AU & UK indexed). It was then re-introduced.


Everybody has leveled up.

ASO role evolving into much more than keywords, almost “everything organic”.


Branding is getting more important.


Apple adding placements for search ads, ads for 2 apps in one search (when scrolling down then up).


[💎@20:25] On Google Play, Crash rates affect recommendations. Ilya suggests aiming for < 0.1% of crashes

[💎@23:00] Optimizing for Browse and Similar Apps requires a much more holistic approach. It’s really being better than competitors on your niche vs. a specific number. Installation rate, long term retention, monetization. Apple will follow.


Subscription changes from Apple (prompts to ask confirmation): good for users even though it hurt some apps (but hurt more the scammy apps).

[💎@39:20] Now it is a no brainer to promote the IAP vs. before (no longer worried to show there is a subscription).


Arabic and Hebrew locales now (before using UK) / Dark mode optimization, even though there is no break down in the data.


[💎@48:18] Instead of going direct to the US, select other countries to gain authority first. Observe the trends you see in your app user base and also take the English Proficiency Index into account (i.e. if a country doesn't speak English well but has potential, it's a good candidate for localization).


Choose your battles for localizations, as it matters less for some countries: save time and focus on the most important ones.



The notes from this resource are only available to premium members.

The detailed notes taken for a resource are an easy way to see the gems in context to get a better understanding. They also include any relevant visuals from the source.
↘ At this point, you know what to do ↙
GET Access

Changes in the stores

Arabic and Hebrew being released on iOS.

Stories in Google Play store, more curated content from Apple. Organic -> Editorial trend, Search -> Browse.

In the beginning of 2019 Australia stopped indexing for UK metadata (used to be AU & UK indexed). It was then re-introduced.


Everybody has leveled up.

ASO role evolving into much more than keywords, almost “everything organic”.


Branding is getting more important.


Apple adding placements for search ads, ads for 2 apps in one search (when scrolling down then up).


[💎@20:25] On Google Play, Crash rates affect recommendations. Ilya suggests aiming for < 0.1% of crashes

[💎@23:00] Optimizing for Browse and Similar Apps requires a much more holistic approach. It’s really being better than competitors on your niche vs. a specific number. Installation rate, long term retention, monetization. Apple will follow.


Subscription changes from Apple (prompts to ask confirmation): good for users even though it hurt some apps (but hurt more the scammy apps).

[💎@39:20] Now it is a no brainer to promote the IAP vs. before (no longer worried to show there is a subscription).


Arabic and Hebrew locales now (before using UK) / Dark mode optimization, even though there is no break down in the data.


[💎@48:18] Instead of going direct to the US, select other countries to gain authority first. Observe the trends you see in your app user base and also take the English Proficiency Index into account (i.e. if a country doesn't speak English well but has potential, it's a good candidate for localization).


Choose your battles for localizations, as it matters less for some countries: save time and focus on the most important ones.