Fouad Saeidi (Founder & CEO at App Growth Network - App Marketing Agency) and Yekta Ozcomert (COO at MobileAction - ASO and App Marketing tool) share the latest trends to help you run a smooth global Apple Search Ads operation with tips covering automation, attribution effects and formulas to create.
You can set a minimum amount of impressions that you want to get, for your brand keywords for example. SearchAds.com can automatically increase the bids to make sure you reach that number.
Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days.
On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that.
You can set a minimum amount of impressions that you want to get, for your brand keywords for example. SearchAds.com can automatically increase the bids to make sure you reach that number.
Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days.
On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that.
You can set a minimum amount of impressions that you want to get, for your brand keywords for example. SearchAds.com can automatically increase the bids to make sure you reach that number.
Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days.
On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that.
Notes for this resource are currently being transferred and will be available soon.
2h minimum daily optimization required.
5hrs labor intensive if running globally.
Only 2 filtering options (countries/regions), which is very limited.
Use Keyword Auction Insights to analyze the impression share for each keywords of your competitors.
You can also check organic rankings of each keyword to monitor the impact on organic results.
Finally you can get warnings from the tool when adding keywords (or negative keywords) to make sure that your campaigns stay focused. Very useful because it can be hard to keep track of several countries and negative keywords.
[💎@13:28] Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days.
You can make formulas based on ROAS.
LAT On is one of the main issues.
[💎@14:11] On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that.
With the tools you can also track multiple goals (different views/reports).
In SearchAds.com you can create custom columns with data coming from Apple Search Ads or your MMP and create custom dashboards.
[💎@16:25] There is a correlation between running Apple Search Ads and increasing organic installs.
You can test your screenshots 3 at a time to compare search results.
Look at CVR data and TTR data for Apple Search Ads for your category. You have to know these numbers/benchmarks.
2h minimum daily optimization required.
5hrs labor intensive if running globally.
Only 2 filtering options (countries/regions), which is very limited.
Use Keyword Auction Insights to analyze the impression share for each keywords of your competitors.
You can also check organic rankings of each keyword to monitor the impact on organic results.
Finally you can get warnings from the tool when adding keywords (or negative keywords) to make sure that your campaigns stay focused. Very useful because it can be hard to keep track of several countries and negative keywords.
[💎@13:28] Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days.
You can make formulas based on ROAS.
LAT On is one of the main issues.
[💎@14:11] On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that.
With the tools you can also track multiple goals (different views/reports).
In SearchAds.com you can create custom columns with data coming from Apple Search Ads or your MMP and create custom dashboards.
[💎@16:25] There is a correlation between running Apple Search Ads and increasing organic installs.
You can test your screenshots 3 at a time to compare search results.
Look at CVR data and TTR data for Apple Search Ads for your category. You have to know these numbers/benchmarks.
2h minimum daily optimization required.
5hrs labor intensive if running globally.
Only 2 filtering options (countries/regions), which is very limited.
Use Keyword Auction Insights to analyze the impression share for each keywords of your competitors.
You can also check organic rankings of each keyword to monitor the impact on organic results.
Finally you can get warnings from the tool when adding keywords (or negative keywords) to make sure that your campaigns stay focused. Very useful because it can be hard to keep track of several countries and negative keywords.
[💎@13:28] Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days.
You can make formulas based on ROAS.
LAT On is one of the main issues.
[💎@14:11] On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that.
With the tools you can also track multiple goals (different views/reports).
In SearchAds.com you can create custom columns with data coming from Apple Search Ads or your MMP and create custom dashboards.
[💎@16:25] There is a correlation between running Apple Search Ads and increasing organic installs.
You can test your screenshots 3 at a time to compare search results.
Look at CVR data and TTR data for Apple Search Ads for your category. You have to know these numbers/benchmarks.
