Apple Search Ads 2020 – Latest Trends & Best Practices

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Fouad Saeidi (Founder & CEO at App Growth Network - App Marketing Agency) and Yekta Ozcomert (COO at MobileAction - ASO and App Marketing tool) share the latest trends to help you run a smooth global Apple Search Ads operation with tips covering automation, attribution effects and formulas to create.

Source:
Apple Search Ads 2020 – Latest Trends & Best Practices
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Type:
Presentation
Publication date:
February 28, 2020
Added to the Vault on:
March 23, 2020
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💎 #
1

You can set a minimum amount of impressions that you want to get, for your brand keywords for example. SearchAds.com can automatically increase the bids to make sure you reach that number. 

06:25
💎 #
2

Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days. 

13:28
💎 #
3

On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that. 

14:11
💎 #
4

There is a correlation between running Apple Search Ads and increasing organic installs (check the chart in the notes).  

16:25
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💎 #
1

You can set a minimum amount of impressions that you want to get, for your brand keywords for example. SearchAds.com can automatically increase the bids to make sure you reach that number. 

06:25
💎 #
2

Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days. 

13:28
💎 #
3

On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that. 

14:11
💎 #
4

There is a correlation between running Apple Search Ads and increasing organic installs (check the chart in the notes).  

16:25
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💎 #
1

You can set a minimum amount of impressions that you want to get, for your brand keywords for example. SearchAds.com can automatically increase the bids to make sure you reach that number. 

06:25
💎 #
2

Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days. 

13:28
💎 #
3

On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that. 

14:11
💎 #
4

There is a correlation between running Apple Search Ads and increasing organic installs (check the chart in the notes).  

16:25
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Apple Search Ads

2h minimum daily optimization required.

5hrs labor intensive if running globally.

Only 2 filtering options (countries/regions), which is very limited.


Why use SearchAds.com?


Automation tips

  • [💎@06:25] You can set a minimum amount of impressions that you want to get, for your brand keywords for example. SearchAds.com can automatically increase the bids to make sure you reach that number.
  • The same way, you can increase bid automatically to reach a specific amount of taps.
  • Use Organic Keyword Hunt to add keywords targeted by competitors.
  • You can also set things to automatically add keywords to your campaigns when competitors start to rank organically for them.


Use Keyword Auction Insights to analyze the impression share for each keywords of your competitors.


You can also check organic rankings of each keyword to monitor the impact on organic results.


Finally you can get warnings from the tool when adding keywords (or negative keywords) to make sure that your campaigns stay focused. Very useful because it can be hard to keep track of several countries and negative keywords.


[💎@13:28] Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days.

You can make formulas based on ROAS.


Advanced tips for automation

LAT On is one of the main issues.

[💎@14:11] On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that.

With the tools you can also track multiple goals (different views/reports).


Reports

In SearchAds.com you can create custom columns with data coming from Apple Search Ads or your MMP and create custom dashboards.


[💎@16:25] There is a correlation between running Apple Search Ads and increasing organic installs.


Creative Testing with Apple Search Ads

You can test your screenshots 3 at a time to compare search results.


Look at CVR data and TTR data for Apple Search Ads for your category. You have to know these numbers/benchmarks.


The notes from this resource are only available to premium members.
↘ At this point, you know what to do ↙
Upgrade Your Plan

Apple Search Ads

2h minimum daily optimization required.

5hrs labor intensive if running globally.

Only 2 filtering options (countries/regions), which is very limited.


Why use SearchAds.com?


Automation tips

  • [💎@06:25] You can set a minimum amount of impressions that you want to get, for your brand keywords for example. SearchAds.com can automatically increase the bids to make sure you reach that number.
  • The same way, you can increase bid automatically to reach a specific amount of taps.
  • Use Organic Keyword Hunt to add keywords targeted by competitors.
  • You can also set things to automatically add keywords to your campaigns when competitors start to rank organically for them.


Use Keyword Auction Insights to analyze the impression share for each keywords of your competitors.


You can also check organic rankings of each keyword to monitor the impact on organic results.


Finally you can get warnings from the tool when adding keywords (or negative keywords) to make sure that your campaigns stay focused. Very useful because it can be hard to keep track of several countries and negative keywords.


[💎@13:28] Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days.

You can make formulas based on ROAS.


Advanced tips for automation

LAT On is one of the main issues.

[💎@14:11] On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that.

With the tools you can also track multiple goals (different views/reports).


Reports

In SearchAds.com you can create custom columns with data coming from Apple Search Ads or your MMP and create custom dashboards.


[💎@16:25] There is a correlation between running Apple Search Ads and increasing organic installs.


Creative Testing with Apple Search Ads

You can test your screenshots 3 at a time to compare search results.


Look at CVR data and TTR data for Apple Search Ads for your category. You have to know these numbers/benchmarks.


The notes from this resource are only available to premium members.

The detailed notes taken for a resource are an easy way to see the gems in context to get a better understanding. They also include any relevant visuals from the source.
↘ At this point, you know what to do ↙
GET Access

Apple Search Ads

2h minimum daily optimization required.

5hrs labor intensive if running globally.

Only 2 filtering options (countries/regions), which is very limited.


Why use SearchAds.com?


Automation tips

  • [💎@06:25] You can set a minimum amount of impressions that you want to get, for your brand keywords for example. SearchAds.com can automatically increase the bids to make sure you reach that number.
  • The same way, you can increase bid automatically to reach a specific amount of taps.
  • Use Organic Keyword Hunt to add keywords targeted by competitors.
  • You can also set things to automatically add keywords to your campaigns when competitors start to rank organically for them.


Use Keyword Auction Insights to analyze the impression share for each keywords of your competitors.


You can also check organic rankings of each keyword to monitor the impact on organic results.


Finally you can get warnings from the tool when adding keywords (or negative keywords) to make sure that your campaigns stay focused. Very useful because it can be hard to keep track of several countries and negative keywords.


[💎@13:28] Use a progressive method when setting up automation rules where you change by 10% each day to reach your KPIs. Monitor every 2-3 days.

You can make formulas based on ROAS.


Advanced tips for automation

LAT On is one of the main issues.

[💎@14:11] On SearchAds.com you can put custom coefficients for LAT On/Off and create an automation based on that.

With the tools you can also track multiple goals (different views/reports).


Reports

In SearchAds.com you can create custom columns with data coming from Apple Search Ads or your MMP and create custom dashboards.


[💎@16:25] There is a correlation between running Apple Search Ads and increasing organic installs.


Creative Testing with Apple Search Ads

You can test your screenshots 3 at a time to compare search results.


Look at CVR data and TTR data for Apple Search Ads for your category. You have to know these numbers/benchmarks.