Michael Schubin (ASA consultant) gives advices on optimal account stucture, keyword management, etc.
SKAGs (Single Keywords Ad Groups): Michael uses this in almost all campaigns => allows for individual CPA goal for each keyword and helps to track performance.
There are people from Iran, Arabic countries, Latin America, etc. using the US storefront. To avoid these installs you can set the schedule of US campaigns to only daytime hours.
SKAGs (Single Keywords Ad Groups): Michael uses this in almost all campaigns => allows for individual CPA goal for each keyword and helps to track performance.
There are people from Iran, Arabic countries, Latin America, etc. using the US storefront. To avoid these installs you can set the schedule of US campaigns to only daytime hours.
SKAGs (Single Keywords Ad Groups): Michael uses this in almost all campaigns => allows for individual CPA goal for each keyword and helps to track performance.
There are people from Iran, Arabic countries, Latin America, etc. using the US storefront. To avoid these installs you can set the schedule of US campaigns to only daytime hours.
Notes for this resource are currently being transferred and will be available soon.
Exact match gives you much more control but can include close terms.
[💎@15:39] SKAGs (Single Keywords Ad Groups): Michael uses this in almost all campaigns => allows for individual CPA goal for each keyword and helps to track performance.
[💎@20:25] Custom reports may give you more search terms than dashboard.
Add new discovered terms (and variations) as Exact Match negative
Never use broad match to test keywords
Connect to MMP to get performance data
[💎@23:39] Collect ideally 10k installs per each keyword, minimum 100-200 installs.
Bad performing: move to some kind of Paused Keywords list
Also exact match.
Examples:
Exact match gives you much more control but can include close terms.
[💎@15:39] SKAGs (Single Keywords Ad Groups): Michael uses this in almost all campaigns => allows for individual CPA goal for each keyword and helps to track performance.
[💎@20:25] Custom reports may give you more search terms than dashboard.
Add new discovered terms (and variations) as Exact Match negative
Never use broad match to test keywords
Connect to MMP to get performance data
[💎@23:39] Collect ideally 10k installs per each keyword, minimum 100-200 installs.
Bad performing: move to some kind of Paused Keywords list
Also exact match.
Examples:
Exact match gives you much more control but can include close terms.
[💎@15:39] SKAGs (Single Keywords Ad Groups): Michael uses this in almost all campaigns => allows for individual CPA goal for each keyword and helps to track performance.
[💎@20:25] Custom reports may give you more search terms than dashboard.
Add new discovered terms (and variations) as Exact Match negative
Never use broad match to test keywords
Connect to MMP to get performance data
[💎@23:39] Collect ideally 10k installs per each keyword, minimum 100-200 installs.
Bad performing: move to some kind of Paused Keywords list
Also exact match.
Examples: