ASO Audit with Johannes Von Cramon and Anna Kochetkova

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Johannes von Cramon (App marketer at Growfirst - mobile marketing agency) and Anna Kochetkova (Head of ASO Consulting at AppFollow - ASO tool) audit the ASO of several apps.

Source:
ASO Audit with Johannes Von Cramon and Anna Kochetkova
(no direct link to watch/listen)
(direct link to watch/listen)
Type:
Webinar
Publication date:
November 4, 2019
Added to the Vault on:
March 21, 2020
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💎 #
1

Google Play Store: there is actually a featuring nomination link (well hidden).

04:30
💎 #
2

Spanish-Mexico locale also indexed for US region.

22:00
💎 #
3

Short description on Google Play: trend towards using emojis -> interesting Google Experiment to do.

36:30
💎 #
4

Full description on Google Play: run text in Google Natural Language tool and aim for coefficient > 0.8

37:55
The gems from this resource are only available to premium members.
💎 #
1

Google Play Store: there is actually a featuring nomination link (well hidden).

04:30
💎 #
2

Spanish-Mexico locale also indexed for US region.

22:00
💎 #
3

Short description on Google Play: trend towards using emojis -> interesting Google Experiment to do.

36:30
💎 #
4

Full description on Google Play: run text in Google Natural Language tool and aim for coefficient > 0.8

37:55
The gems from this resource are only available to premium members.

Gems are the key bite-size insights "mined" from a specific mobile marketing resource, like a webinar, a panel or a podcast.
They allow you to save time by grasping the most important information in a couple of minutes, and also each include the timestamp from the source.

💎 #
1

Google Play Store: there is actually a featuring nomination link (well hidden).

04:30
💎 #
2

Spanish-Mexico locale also indexed for US region.

22:00
💎 #
3

Short description on Google Play: trend towards using emojis -> interesting Google Experiment to do.

36:30
💎 #
4

Full description on Google Play: run text in Google Natural Language tool and aim for coefficient > 0.8

37:55

Notes for this resource are currently being transferred and will be available soon.

Featuring on Google Play

[💎@04:30] Google Play Store: there is actually a featuring nomination link.


Don’t repeat a keyword (example: Video/Videos) in app title and subtitle.


[💎@22:00] Spanish-Mexico locale also indexed for US region. Also true for other regions.


iOS

Subtitle: put more importance on keywords vs. branding until solid user base.


Google Play

  • [💎@36:30] Short description trend towards using emojis -> interesting Google Experiment to do.
  • [💎@37:55] Full description: run text in Google Natural Language tool and aim for coefficient > 0.8
  • Google Natural Language is a paid tool but there is a demo that is enough (you need to look at the "Categories" section after the analysis)


"Free" keyword indexed for free.


Prefer captions on top of screenshots when possible.


The notes from this resource are only available to premium members.

Featuring on Google Play

[💎@04:30] Google Play Store: there is actually a featuring nomination link.


Don’t repeat a keyword (example: Video/Videos) in app title and subtitle.


[💎@22:00] Spanish-Mexico locale also indexed for US region. Also true for other regions.


iOS

Subtitle: put more importance on keywords vs. branding until solid user base.


Google Play

  • [💎@36:30] Short description trend towards using emojis -> interesting Google Experiment to do.
  • [💎@37:55] Full description: run text in Google Natural Language tool and aim for coefficient > 0.8
  • Google Natural Language is a paid tool but there is a demo that is enough (you need to look at the "Categories" section after the analysis)


"Free" keyword indexed for free.


Prefer captions on top of screenshots when possible.


The notes from this resource are only available to premium members.

Featuring on Google Play

[💎@04:30] Google Play Store: there is actually a featuring nomination link.


Don’t repeat a keyword (example: Video/Videos) in app title and subtitle.


[💎@22:00] Spanish-Mexico locale also indexed for US region. Also true for other regions.


iOS

Subtitle: put more importance on keywords vs. branding until solid user base.


Google Play

  • [💎@36:30] Short description trend towards using emojis -> interesting Google Experiment to do.
  • [💎@37:55] Full description: run text in Google Natural Language tool and aim for coefficient > 0.8
  • Google Natural Language is a paid tool but there is a demo that is enough (you need to look at the "Categories" section after the analysis)


"Free" keyword indexed for free.


Prefer captions on top of screenshots when possible.