ASO for the Chinese Market

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Anna Shopina (ASO instructor at Mail.Ru Group) talks about ASO for Chinese users. A lot of information about both technical and cultural differences.

Source:
ASO for the Chinese Market
(no direct link to watch/listen)
(direct link to watch/listen)
Type:
Webinar
Publication date:
November 18, 2020
Added to the Vault on:
May 18, 2021
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💎 #
1

If you work with China, you may have noticed that the leading ASO services are not doing well. The popularity of keywords in services and in reality is very different. Anna and her colleagues discovered that Qimai is the most accurate benchmark for China. Example.

01:52
💎 #
2

Combinations characters (or groups of characters) coming from different metadata placements are indexed. But it's important to remember that for your main keywords it is best to avoid such splicing and use them as a whole.

04:52
💎 #
3

Commas in the Keywords field do not affect indexing. That is, individual characters can be combined with each other without paying attention to the commas.

06:13
💎 #
4

The Qimai ASO Analytics tool gives a large list of recommended Chinese keywords for ASO and provides info about the app for all the alternative stores. It will simplify and speed up collection of keywords and minimize incorrect translations.

06:53
💎 #
5

Translate your app name (and even brand) into Chinese. You can see even big brands are using this. Example here.

14:20
💎 #
6

Without seasonal optimization and offers, it will be difficult for you to compete in local Chinese app stores.

18:18
💎 #
7

Pay close attention to the numbers you use. Eights and sixes are lucky numbers for China, so prices are often as follows: 1888, 1666, 666 ... On the contrary, fours are associated with death. Don't use them.

18:41
💎 #
8

Keep track of local holidays and add greetings / symbols to your graphic assets. Example.

19:32
💎 #
9

Consider the color characteristics of the culture. For example, white and black for a European and a Chinese symbolize almost the opposite. Explanations.

22:20
💎 #
10

Even for productivity apps, it's best not to use white, replacing it with other light shades, or overlaying texture.

22:49
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💎 #
1

If you work with China, you may have noticed that the leading ASO services are not doing well. The popularity of keywords in services and in reality is very different. Anna and her colleagues discovered that Qimai is the most accurate benchmark for China. Example.

01:52
💎 #
2

Combinations characters (or groups of characters) coming from different metadata placements are indexed. But it's important to remember that for your main keywords it is best to avoid such splicing and use them as a whole.

04:52
💎 #
3

Commas in the Keywords field do not affect indexing. That is, individual characters can be combined with each other without paying attention to the commas.

06:13
💎 #
4

The Qimai ASO Analytics tool gives a large list of recommended Chinese keywords for ASO and provides info about the app for all the alternative stores. It will simplify and speed up collection of keywords and minimize incorrect translations.

06:53
💎 #
5

Translate your app name (and even brand) into Chinese. You can see even big brands are using this. Example here.

14:20
💎 #
6

Without seasonal optimization and offers, it will be difficult for you to compete in local Chinese app stores.

18:18
💎 #
7

Pay close attention to the numbers you use. Eights and sixes are lucky numbers for China, so prices are often as follows: 1888, 1666, 666 ... On the contrary, fours are associated with death. Don't use them.

18:41
💎 #
8

Keep track of local holidays and add greetings / symbols to your graphic assets. Example.

19:32
💎 #
9

Consider the color characteristics of the culture. For example, white and black for a European and a Chinese symbolize almost the opposite. Explanations.

22:20
💎 #
10

Even for productivity apps, it's best not to use white, replacing it with other light shades, or overlaying texture.

22:49
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💎 #
1

If you work with China, you may have noticed that the leading ASO services are not doing well. The popularity of keywords in services and in reality is very different. Anna and her colleagues discovered that Qimai is the most accurate benchmark for China. Example.

01:52
💎 #
2

Combinations characters (or groups of characters) coming from different metadata placements are indexed. But it's important to remember that for your main keywords it is best to avoid such splicing and use them as a whole.

04:52
💎 #
3

Commas in the Keywords field do not affect indexing. That is, individual characters can be combined with each other without paying attention to the commas.

06:13
💎 #
4

The Qimai ASO Analytics tool gives a large list of recommended Chinese keywords for ASO and provides info about the app for all the alternative stores. It will simplify and speed up collection of keywords and minimize incorrect translations.

06:53
💎 #
5

Translate your app name (and even brand) into Chinese. You can see even big brands are using this. Example here.

14:20
💎 #
6

Without seasonal optimization and offers, it will be difficult for you to compete in local Chinese app stores.

18:18
💎 #
7

Pay close attention to the numbers you use. Eights and sixes are lucky numbers for China, so prices are often as follows: 1888, 1666, 666 ... On the contrary, fours are associated with death. Don't use them.

18:41
💎 #
8

Keep track of local holidays and add greetings / symbols to your graphic assets. Example.

19:32
💎 #
9

Consider the color characteristics of the culture. For example, white and black for a European and a Chinese symbolize almost the opposite. Explanations.

22:20
💎 #
10

Even for productivity apps, it's best not to use white, replacing it with other light shades, or overlaying texture.

22:49
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Notes for this resource are currently being transferred and will be available soon.

The absence of ASA and accurate popularity index

[💎@01:51] If you work with China, you may have noticed that the leading ASO services are not doing well. The popularity of keywords in services and in reality is very different. Anna and her colleagues discovered that Qimai is the most accurate benchmark for China. See below.

This problem is well illustrated by this table:

In reality, for the project that Anna was involved in, this keyword turned out to be one of the most important.

Features of character indexing in stores

[💎@04:51] Combinations characters (or groups of characters) coming from different metadata placements are indexed. But it's important to remember that for your main keywords it is best to avoid such splicing and use them as a whole.

[💎@06:13] Commas in the Keywords field do not affect indexing. That is, individual characters can be combined with each other without paying attention to the commas.

Qimai ASO Analytics

[💎@06:53] The Qimai ASO Analytics tool gives a large list of recommended Chinese keywords for ASO and provides info about the app for all the alternative stores. It will simplify and speed up collection of keywords and minimize incorrect translations.

Feature List:

  • Gives a large list of recommended keywords for ASO (main feature)
  • Provides information about the app for all alternative stores (VIVO, Oppo, Huawei, Xiaomi)
  • Significantly simplifies and speeds up the collection of keywords
  • Minimizes the likelihood of incorrect translation of search queries
  • Tracks positions in alternative stores
  • Monitors ratings and reviews in alternative stores
  • Provides analytics of competitors' installs

The service does not have an English version, so Anna recommends using Google Chrome automatic translation.

Recommended keywords ASO tool:

The volume ranges from 1 to 11,000. Average volume keywords start from 4 605.

Competitor analytics tool:

Chinese store trends and cultural characteristics of the region

Tip #1. Translate your app/brand

[💎@14:20] Translate your app name (and even brand) into Chinese. You can see even big brands are using this. Example below.

It is not always possible to accurately translate the name into Chinese. In this case, you can pick up something that is closest in meaning.

Tip #2. Study design trends for your category.

For shopping category you will see the following DOs and DON'Ts:

DOs:

  • Demonstration of sales symbols on icons (e.g. 11.11 - Chinese "Black Friday")
  • Maximum space filling
  • Bright backgrounds
  • Bubbles with accents
  • Seasonal optimization

DON'Ts:

  • Minimal design
  • Short slogans

Tip # 3. Use social proof

E. g. "Choice of 200 million buyers" and so on.

Tip #4. Seasonal offers.

[💎@18:18] Without seasonal optimization and offers, it will be difficult for you to compete in local Chinese app stores.

[💎@18:40] Pay close attention to the numbers you use. Eights and sixes are lucky numbers for China, so prices are often as follows: 1888, 1666, 666 ... On the contrary, fours are associated with death. Don't use them.


[💎@19:32] Keep track of local holidays and add greetings / symbols to your graphic assets. Example below.

2021 Chinese Holidays Calendar:

Tip #5. Localize images

Color guide

[💎@22:20] Consider the color characteristics of the culture. For example, white and black for a European and a Chinese symbolize almost the opposite. Explanations below.

[💎@22:48] Even for productivity apps, it's best not to use white, replacing it with other light shades, or overlaying texture.



The notes from this resource are only available to premium members.
↘ At this point, you know what to do ↙
Upgrade Your Plan

The absence of ASA and accurate popularity index

[💎@01:51] If you work with China, you may have noticed that the leading ASO services are not doing well. The popularity of keywords in services and in reality is very different. Anna and her colleagues discovered that Qimai is the most accurate benchmark for China. See below.

This problem is well illustrated by this table:

In reality, for the project that Anna was involved in, this keyword turned out to be one of the most important.

Features of character indexing in stores

[💎@04:51] Combinations characters (or groups of characters) coming from different metadata placements are indexed. But it's important to remember that for your main keywords it is best to avoid such splicing and use them as a whole.

[💎@06:13] Commas in the Keywords field do not affect indexing. That is, individual characters can be combined with each other without paying attention to the commas.

Qimai ASO Analytics

[💎@06:53] The Qimai ASO Analytics tool gives a large list of recommended Chinese keywords for ASO and provides info about the app for all the alternative stores. It will simplify and speed up collection of keywords and minimize incorrect translations.

Feature List:

  • Gives a large list of recommended keywords for ASO (main feature)
  • Provides information about the app for all alternative stores (VIVO, Oppo, Huawei, Xiaomi)
  • Significantly simplifies and speeds up the collection of keywords
  • Minimizes the likelihood of incorrect translation of search queries
  • Tracks positions in alternative stores
  • Monitors ratings and reviews in alternative stores
  • Provides analytics of competitors' installs

The service does not have an English version, so Anna recommends using Google Chrome automatic translation.

Recommended keywords ASO tool:

The volume ranges from 1 to 11,000. Average volume keywords start from 4 605.

Competitor analytics tool:

Chinese store trends and cultural characteristics of the region

Tip #1. Translate your app/brand

[💎@14:20] Translate your app name (and even brand) into Chinese. You can see even big brands are using this. Example below.

It is not always possible to accurately translate the name into Chinese. In this case, you can pick up something that is closest in meaning.

Tip #2. Study design trends for your category.

For shopping category you will see the following DOs and DON'Ts:

DOs:

  • Demonstration of sales symbols on icons (e.g. 11.11 - Chinese "Black Friday")
  • Maximum space filling
  • Bright backgrounds
  • Bubbles with accents
  • Seasonal optimization

DON'Ts:

  • Minimal design
  • Short slogans

Tip # 3. Use social proof

E. g. "Choice of 200 million buyers" and so on.

Tip #4. Seasonal offers.

[💎@18:18] Without seasonal optimization and offers, it will be difficult for you to compete in local Chinese app stores.

[💎@18:40] Pay close attention to the numbers you use. Eights and sixes are lucky numbers for China, so prices are often as follows: 1888, 1666, 666 ... On the contrary, fours are associated with death. Don't use them.


[💎@19:32] Keep track of local holidays and add greetings / symbols to your graphic assets. Example below.

2021 Chinese Holidays Calendar:

Tip #5. Localize images

Color guide

[💎@22:20] Consider the color characteristics of the culture. For example, white and black for a European and a Chinese symbolize almost the opposite. Explanations below.

[💎@22:48] Even for productivity apps, it's best not to use white, replacing it with other light shades, or overlaying texture.



The notes from this resource are only available to premium members.

The detailed notes taken for a resource are an easy way to see the gems in context to get a better understanding. They also include any relevant visuals from the source.
↘ At this point, you know what to do ↙
Request Access

The absence of ASA and accurate popularity index

[💎@01:51] If you work with China, you may have noticed that the leading ASO services are not doing well. The popularity of keywords in services and in reality is very different. Anna and her colleagues discovered that Qimai is the most accurate benchmark for China. See below.

This problem is well illustrated by this table:

In reality, for the project that Anna was involved in, this keyword turned out to be one of the most important.

Features of character indexing in stores

[💎@04:51] Combinations characters (or groups of characters) coming from different metadata placements are indexed. But it's important to remember that for your main keywords it is best to avoid such splicing and use them as a whole.

[💎@06:13] Commas in the Keywords field do not affect indexing. That is, individual characters can be combined with each other without paying attention to the commas.

Qimai ASO Analytics

[💎@06:53] The Qimai ASO Analytics tool gives a large list of recommended Chinese keywords for ASO and provides info about the app for all the alternative stores. It will simplify and speed up collection of keywords and minimize incorrect translations.

Feature List:

  • Gives a large list of recommended keywords for ASO (main feature)
  • Provides information about the app for all alternative stores (VIVO, Oppo, Huawei, Xiaomi)
  • Significantly simplifies and speeds up the collection of keywords
  • Minimizes the likelihood of incorrect translation of search queries
  • Tracks positions in alternative stores
  • Monitors ratings and reviews in alternative stores
  • Provides analytics of competitors' installs

The service does not have an English version, so Anna recommends using Google Chrome automatic translation.

Recommended keywords ASO tool:

The volume ranges from 1 to 11,000. Average volume keywords start from 4 605.

Competitor analytics tool:

Chinese store trends and cultural characteristics of the region

Tip #1. Translate your app/brand

[💎@14:20] Translate your app name (and even brand) into Chinese. You can see even big brands are using this. Example below.

It is not always possible to accurately translate the name into Chinese. In this case, you can pick up something that is closest in meaning.

Tip #2. Study design trends for your category.

For shopping category you will see the following DOs and DON'Ts:

DOs:

  • Demonstration of sales symbols on icons (e.g. 11.11 - Chinese "Black Friday")
  • Maximum space filling
  • Bright backgrounds
  • Bubbles with accents
  • Seasonal optimization

DON'Ts:

  • Minimal design
  • Short slogans

Tip # 3. Use social proof

E. g. "Choice of 200 million buyers" and so on.

Tip #4. Seasonal offers.

[💎@18:18] Without seasonal optimization and offers, it will be difficult for you to compete in local Chinese app stores.

[💎@18:40] Pay close attention to the numbers you use. Eights and sixes are lucky numbers for China, so prices are often as follows: 1888, 1666, 666 ... On the contrary, fours are associated with death. Don't use them.


[💎@19:32] Keep track of local holidays and add greetings / symbols to your graphic assets. Example below.

2021 Chinese Holidays Calendar:

Tip #5. Localize images

Color guide

[💎@22:20] Consider the color characteristics of the culture. For example, white and black for a European and a Chinese symbolize almost the opposite. Explanations below.

[💎@22:48] Even for productivity apps, it's best not to use white, replacing it with other light shades, or overlaying texture.