Paul Mears (Senior Industry Manager at Google) spoke at App Promotion Summit London WFH 2020 about building a long-term app marketing strategy with Google.
Start to map out what are the different use cases for your app or different functionalities that might appeal to the very discrete user bases within it.
Make sure you maximize all the different iterations of asset types and orientations, otherwise you won't reach the entirety of the Google network.
Start to map out what are the different use cases for your app or different functionalities that might appeal to the very discrete user bases within it.
Make sure you maximize all the different iterations of asset types and orientations, otherwise you won't reach the entirety of the Google network.
Start to map out what are the different use cases for your app or different functionalities that might appeal to the very discrete user bases within it.
Make sure you maximize all the different iterations of asset types and orientations, otherwise you won't reach the entirety of the Google network.
Notes for this resource are currently being transferred and will be available soon.
Ad groups is a relatively new feature that allows machine learning to find the audience for your ads.
[💎@10:10] Start to map out what are the different use cases for your app or different functionalities that might appeal to the very discrete user bases within it.
[💎@10:23] Make sure you maximize all the different iterations of asset types and orientations, otherwise you won't reach the entirety of the Google network.
Videos are very critical.
Google has good adoption of this in the game space but outside of this, adoption is pretty low and a lot of advertisers have text lines.
This is not a "one and done" process. If possible you want to upload new assets week after week.
I stopped here, the rest is Firebase SDK and a giant Google pitch. Not much interesting was shared (including in the Q&A).
Ad groups is a relatively new feature that allows machine learning to find the audience for your ads.
[💎@10:10] Start to map out what are the different use cases for your app or different functionalities that might appeal to the very discrete user bases within it.
[💎@10:23] Make sure you maximize all the different iterations of asset types and orientations, otherwise you won't reach the entirety of the Google network.
Videos are very critical.
Google has good adoption of this in the game space but outside of this, adoption is pretty low and a lot of advertisers have text lines.
This is not a "one and done" process. If possible you want to upload new assets week after week.
I stopped here, the rest is Firebase SDK and a giant Google pitch. Not much interesting was shared (including in the Q&A).
Ad groups is a relatively new feature that allows machine learning to find the audience for your ads.
[💎@10:10] Start to map out what are the different use cases for your app or different functionalities that might appeal to the very discrete user bases within it.
[💎@10:23] Make sure you maximize all the different iterations of asset types and orientations, otherwise you won't reach the entirety of the Google network.
Videos are very critical.
Google has good adoption of this in the game space but outside of this, adoption is pretty low and a lot of advertisers have text lines.
This is not a "one and done" process. If possible you want to upload new assets week after week.
I stopped here, the rest is Firebase SDK and a giant Google pitch. Not much interesting was shared (including in the Q&A).
