Live ASO Audit experts from AppFollow (Anna Kochetkova) and Phiture (Baptiste Klocker) shared the cutting-edge App Store Optimization techniques.
Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)
Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.
Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).
Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)
Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.
Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).
Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)
Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.
Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).
Notes for this resource are currently being transferred and will be available soon.
[💎@12:20] Indicating the country on icon (“US” or US flag for example) can help with conversion.
UK locale indexed in Australian market (more here).
[💎@19:00] Security apps: can try adding the year to show it’s up to date.
Video might lead to a drop because users are taking away from the store when tapping on it.
Problem with “connected” screenshots (from a design perspective): makes it hard to test a different order.
Could localize listing with most popular destinations for each country.
For Google Experiments on keywords: in general, wait two weeks in order for keywords to be indexed.
Unlike on the App Store you need to repeat keywords across app name, short description and description.
[💎@31:35] Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)
[💎@36:00] Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.
Test social proof on screenshots, but make it big enough.
[💎@01:02:50] Several apps use the first screenshot to promote special features or promotions.
A new thing is that Google can extract words from screenshots and icons so this can help with ranking.
Start strong in your Google Play Store description.
[💎@01:06:20] Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).
[💎@12:20] Indicating the country on icon (“US” or US flag for example) can help with conversion.
UK locale indexed in Australian market (more here).
[💎@19:00] Security apps: can try adding the year to show it’s up to date.
Video might lead to a drop because users are taking away from the store when tapping on it.
Problem with “connected” screenshots (from a design perspective): makes it hard to test a different order.
Could localize listing with most popular destinations for each country.
For Google Experiments on keywords: in general, wait two weeks in order for keywords to be indexed.
Unlike on the App Store you need to repeat keywords across app name, short description and description.
[💎@31:35] Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)
[💎@36:00] Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.
Test social proof on screenshots, but make it big enough.
[💎@01:02:50] Several apps use the first screenshot to promote special features or promotions.
A new thing is that Google can extract words from screenshots and icons so this can help with ranking.
Start strong in your Google Play Store description.
[💎@01:06:20] Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).
[💎@12:20] Indicating the country on icon (“US” or US flag for example) can help with conversion.
UK locale indexed in Australian market (more here).
[💎@19:00] Security apps: can try adding the year to show it’s up to date.
Video might lead to a drop because users are taking away from the store when tapping on it.
Problem with “connected” screenshots (from a design perspective): makes it hard to test a different order.
Could localize listing with most popular destinations for each country.
For Google Experiments on keywords: in general, wait two weeks in order for keywords to be indexed.
Unlike on the App Store you need to repeat keywords across app name, short description and description.
[💎@31:35] Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)
[💎@36:00] Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.
Test social proof on screenshots, but make it big enough.
[💎@01:02:50] Several apps use the first screenshot to promote special features or promotions.
A new thing is that Google can extract words from screenshots and icons so this can help with ranking.
Start strong in your Google Play Store description.
[💎@01:06:20] Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).
