Cutting-Edge App Store Optimization Techniques for Apps and Games

Item not bookmarked
Resource bookmarked
Bookmarking...
⛏️
Guest Miner:
Sylvain Gauchet
Review star
Review star
Review star
Review star
Review star
💎  x
6

Live ASO Audit experts from AppFollow (Anna Kochetkova) and Phiture (Baptiste Klocker) shared the cutting-edge App Store Optimization techniques.

Source:
Cutting-Edge App Store Optimization Techniques for Apps and Games
(no direct link to watch/listen)
(direct link to watch/listen)
Type:
Webinar
Publication date:
January 27, 2020
Added to the Vault on:
March 15, 2020
Invite a guest
Unlock 600+ mobile growth insights 💎 - for FREE
💎 #
1

Indicating the country on icon (“US” or US flag for example) can help with conversion.

12:20
💎 #
2

Security apps: can try adding the year to show it’s up to date.

19:00
💎 #
3

Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)

31:35
💎 #
4

Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.

36:00
💎 #
5

Several apps use the first screenshot to promote special features or promotions.

01:02:50
💎 #
6

Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).

01:06:20
The gems from this resource are only available to premium members.
  • Unlock access to gems from 170+ mobile growth resources
  • Define your preferred categories and receive new relevant gems directly in your inbox
  • Receive the hottest gems 🔥 (most valuable insights) each month
Upgrade Your Plan
💎 #
1

Indicating the country on icon (“US” or US flag for example) can help with conversion.

12:20
💎 #
2

Security apps: can try adding the year to show it’s up to date.

19:00
💎 #
3

Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)

31:35
💎 #
4

Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.

36:00
💎 #
5

Several apps use the first screenshot to promote special features or promotions.

01:02:50
💎 #
6

Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).

01:06:20
The gems from this resource are only available to premium members.

Gems are the key bite-size insights "mined" from a specific mobile marketing resource, like a webinar, a panel or a podcast.
They allow you to save time by grasping the most important information in a couple of minutes, and also each include the timestamp from the source.

Become a member to:
  • Unlock access to gems from 170+ mobile growth resources
  • Define your preferred categories and receive new relevant gems directly in your inbox
  • Receive the hottest gems 🔥 (most valuable insights) each month
GET Access
💎 #
1

Indicating the country on icon (“US” or US flag for example) can help with conversion.

12:20
💎 #
2

Security apps: can try adding the year to show it’s up to date.

19:00
💎 #
3

Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)

31:35
💎 #
4

Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.

36:00
💎 #
5

Several apps use the first screenshot to promote special features or promotions.

01:02:50
💎 #
6

Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).

01:06:20
The access to discussions on each resource is only available to premium members.

Growth Gems members discuss resources and their key insights (as well as other mobile growth topics) in the community. It's the perfect way to dig deeper, ask questions and get additional perspectives.
Upgrade to premium to:
  • Unlock access to key insights from 170+ mobile growth resources
  • Define your preferred categories and receive new relevant gems directly in your inbox
  • Discuss key insights (and any other mobile growth topic) in the member-only community.
Upgrade Your Plan
The access to discussions on each resource is only available to premium members.

Growth Gems members discuss resources and their key insights (as well as other mobile growth topics) in the community. It's the perfect way to dig deeper, ask questions and get additional perspectives.
Become a member to:
  • Unlock access to gems from 170+ mobile growth resources
  • Define your preferred categories and receive new relevant gems directly in your inbox
  • Discuss key insights (and any other mobile growth topic) in the member-only community.
GET Access

You need to be logged in the community to be able to see the discussion below.
You can also head over directly to this topic in the community

Notes for this resource are currently being transferred and will be available soon.

2020 “trends”

  • In September Apple updated the algorithm, giving more weight to the conversion rate of a keyword => Focus on keywords that convert more (use data from Apple Search Ads).
  • Anticipate dark mode for icons and screenshots => generated a lot of rebranding and experiments.
  • New stronger App Stores like Huawey.
  • More traffic coming from browse on the stores, making ASO important.
  • Crashes affecting rankings (more so on Google Play for now)
  • Redirecting users out of the app for subscriptions (cf. Spotify)


I know the Pilot

[💎@12:20] Indicating the country on icon (“US” or US flag for example) can help with conversion.


UK locale indexed in Australian market (more here).


GetYourGuide

[💎@19:00] Security apps: can try adding the year to show it’s up to date.

Video might lead to a drop because users are taking away from the store when tapping on it.

Problem with “connected” screenshots (from a design perspective): makes it hard to test a different order.

Could localize listing with most popular destinations for each country.

For Google Experiments on keywords: in general, wait two weeks in order for keywords to be indexed.


Testbook

Unlike on the App Store you need to repeat keywords across app name, short description and description.

[💎@31:35] Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)

[💎@36:00] Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.


PostSnap

Test social proof on screenshots, but make it big enough.


GRE Boss

[💎@01:02:50] Several apps use the first screenshot to promote special features or promotions.


CATFALL

A new thing is that Google can extract words from screenshots and icons so this can help with ranking.

Start strong in your Google Play Store description.

[💎@01:06:20] Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).


The notes from this resource are only available to premium members.
↘ At this point, you know what to do ↙
Upgrade Your Plan

2020 “trends”

  • In September Apple updated the algorithm, giving more weight to the conversion rate of a keyword => Focus on keywords that convert more (use data from Apple Search Ads).
  • Anticipate dark mode for icons and screenshots => generated a lot of rebranding and experiments.
  • New stronger App Stores like Huawey.
  • More traffic coming from browse on the stores, making ASO important.
  • Crashes affecting rankings (more so on Google Play for now)
  • Redirecting users out of the app for subscriptions (cf. Spotify)


I know the Pilot

[💎@12:20] Indicating the country on icon (“US” or US flag for example) can help with conversion.


UK locale indexed in Australian market (more here).


GetYourGuide

[💎@19:00] Security apps: can try adding the year to show it’s up to date.

Video might lead to a drop because users are taking away from the store when tapping on it.

Problem with “connected” screenshots (from a design perspective): makes it hard to test a different order.

Could localize listing with most popular destinations for each country.

For Google Experiments on keywords: in general, wait two weeks in order for keywords to be indexed.


Testbook

Unlike on the App Store you need to repeat keywords across app name, short description and description.

[💎@31:35] Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)

[💎@36:00] Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.


PostSnap

Test social proof on screenshots, but make it big enough.


GRE Boss

[💎@01:02:50] Several apps use the first screenshot to promote special features or promotions.


CATFALL

A new thing is that Google can extract words from screenshots and icons so this can help with ranking.

Start strong in your Google Play Store description.

[💎@01:06:20] Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).


The notes from this resource are only available to premium members.

The detailed notes taken for a resource are an easy way to see the gems in context to get a better understanding. They also include any relevant visuals from the source.
↘ At this point, you know what to do ↙
GET Access

2020 “trends”

  • In September Apple updated the algorithm, giving more weight to the conversion rate of a keyword => Focus on keywords that convert more (use data from Apple Search Ads).
  • Anticipate dark mode for icons and screenshots => generated a lot of rebranding and experiments.
  • New stronger App Stores like Huawey.
  • More traffic coming from browse on the stores, making ASO important.
  • Crashes affecting rankings (more so on Google Play for now)
  • Redirecting users out of the app for subscriptions (cf. Spotify)


I know the Pilot

[💎@12:20] Indicating the country on icon (“US” or US flag for example) can help with conversion.


UK locale indexed in Australian market (more here).


GetYourGuide

[💎@19:00] Security apps: can try adding the year to show it’s up to date.

Video might lead to a drop because users are taking away from the store when tapping on it.

Problem with “connected” screenshots (from a design perspective): makes it hard to test a different order.

Could localize listing with most popular destinations for each country.

For Google Experiments on keywords: in general, wait two weeks in order for keywords to be indexed.


Testbook

Unlike on the App Store you need to repeat keywords across app name, short description and description.

[💎@31:35] Often, indicating numbers in short description works well for conversion (example: 2000+ online mock tests)

[💎@36:00] Look at which keywords are bringing the most traffic (in the Play Store console) and adapt which screenshot is shown in first position.


PostSnap

Test social proof on screenshots, but make it big enough.


GRE Boss

[💎@01:02:50] Several apps use the first screenshot to promote special features or promotions.


CATFALL

A new thing is that Google can extract words from screenshots and icons so this can help with ranking.

Start strong in your Google Play Store description.

[💎@01:06:20] Use Google Natural Language API to check the sentiment of description (improve score to at least > 0.7).