Aviva Telias (Head of Organic Marketing at yellowHEAD) animates a panel with Adi Susman (UA Team Leader at yellowHEAD), Elad Bleistein (Head of Mobile Growth at Wix), Moshi Blum (VP Marketing at Beach Bum Games) and Roy Yanai (Head of Product at Appsflyer) where they discuss the impact of ATT, the role of creatives and iOS 15.
We haven’t yet felt the full impact of iOS 14.5 because some attribution is still done with probabilistic attribution. But that will change as soon as Apple cracks down on it.
For Wix, iOS 14.5 was a paradigm shift. They used to know precisely what the cost and revenue of a specific user was. But because there is now a growing subset of users where they can’t measure this properly, they now look more at blended ROAS (organic + paid).
The more SKAdNetwork campaigns you have (you can have up to 100), the less likely you are to pass the privacy thresholds. AppsFlyer has seen the number of conversions especially decrease (privacy thresholds not met) when there are more than 50. But that’s something the advertiser doesn’t always have control on (e.g. Facebook).
Consolidate your campaigns just into the ones that are the most effective and the ones that spend the most.
Also consolidate your acquisition sources and keep only the main sources so that you pass the thresholds and can better identify trends in the organic bucket (less sources -> easier to find a correlation with what you see in organic).
At Beach Bum Games, creatives are now tested on Android first. If performance is good, then they transfer to iOS and then monitor the performance of higher-funnel metrics. All hypercasual games used to test on iOS first, and now they’ve switched.
So that the creative learnings from Android can transfer better to iOS, focus your campaign targeting on high-end Android devices (performance then tends to be pretty similar).
Having Custom Product Pages is a huge acquisition enabler for an app catering to multiple intents. Example: Wix is enabling building a website, sending email campaigns, managing chats, etc. and currently has to pack all of this in one app store listing.
You’ll be able to connect an ad creative to the Custom Product Page, but what’s not fully defined yet is how to measure it, to optimize it, etc.
Advertisers should not lock themselves in their current conversion value schemes and should try to refresh it from time to time. They need to make sure it’s capturing performance correctly and allows getting high-value users. It’s best to do tests now rather than later.
LTV measurement has become the new advantage one advertiser can have above another. The better you are at measuring value, the better you can be at optimizing your campaigns.
Moshi believes that Apple will close probabilistic attribution after they open their own ad network.
Web-to-app campaigns are going to play a big part moving forward. _Example: the campaign leads to a web landing page in which the user identifies himself (e.g. email or phone number), then downloads the app and identifies himself again. _It allows for much more accurate tracking.
Waiting for users to be familiar with the application before showing the ATT prompt is a better strategy. You’ll be missing on attribution but the chances of getting a positive answer will be much higher.
We haven’t yet felt the full impact of iOS 14.5 because some attribution is still done with probabilistic attribution. But that will change as soon as Apple cracks down on it.
For Wix, iOS 14.5 was a paradigm shift. They used to know precisely what the cost and revenue of a specific user was. But because there is now a growing subset of users where they can’t measure this properly, they now look more at blended ROAS (organic + paid).
The more SKAdNetwork campaigns you have (you can have up to 100), the less likely you are to pass the privacy thresholds. AppsFlyer has seen the number of conversions especially decrease (privacy thresholds not met) when there are more than 50. But that’s something the advertiser doesn’t always have control on (e.g. Facebook).
Consolidate your campaigns just into the ones that are the most effective and the ones that spend the most.
Also consolidate your acquisition sources and keep only the main sources so that you pass the thresholds and can better identify trends in the organic bucket (less sources -> easier to find a correlation with what you see in organic).
At Beach Bum Games, creatives are now tested on Android first. If performance is good, then they transfer to iOS and then monitor the performance of higher-funnel metrics. All hypercasual games used to test on iOS first, and now they’ve switched.
So that the creative learnings from Android can transfer better to iOS, focus your campaign targeting on high-end Android devices (performance then tends to be pretty similar).
Having Custom Product Pages is a huge acquisition enabler for an app catering to multiple intents. Example: Wix is enabling building a website, sending email campaigns, managing chats, etc. and currently has to pack all of this in one app store listing.
You’ll be able to connect an ad creative to the Custom Product Page, but what’s not fully defined yet is how to measure it, to optimize it, etc.
Advertisers should not lock themselves in their current conversion value schemes and should try to refresh it from time to time. They need to make sure it’s capturing performance correctly and allows getting high-value users. It’s best to do tests now rather than later.
LTV measurement has become the new advantage one advertiser can have above another. The better you are at measuring value, the better you can be at optimizing your campaigns.
Moshi believes that Apple will close probabilistic attribution after they open their own ad network.
Web-to-app campaigns are going to play a big part moving forward. _Example: the campaign leads to a web landing page in which the user identifies himself (e.g. email or phone number), then downloads the app and identifies himself again. _It allows for much more accurate tracking.
Waiting for users to be familiar with the application before showing the ATT prompt is a better strategy. You’ll be missing on attribution but the chances of getting a positive answer will be much higher.
We haven’t yet felt the full impact of iOS 14.5 because some attribution is still done with probabilistic attribution. But that will change as soon as Apple cracks down on it.
For Wix, iOS 14.5 was a paradigm shift. They used to know precisely what the cost and revenue of a specific user was. But because there is now a growing subset of users where they can’t measure this properly, they now look more at blended ROAS (organic + paid).
The more SKAdNetwork campaigns you have (you can have up to 100), the less likely you are to pass the privacy thresholds. AppsFlyer has seen the number of conversions especially decrease (privacy thresholds not met) when there are more than 50. But that’s something the advertiser doesn’t always have control on (e.g. Facebook).
Consolidate your campaigns just into the ones that are the most effective and the ones that spend the most.
Also consolidate your acquisition sources and keep only the main sources so that you pass the thresholds and can better identify trends in the organic bucket (less sources -> easier to find a correlation with what you see in organic).
At Beach Bum Games, creatives are now tested on Android first. If performance is good, then they transfer to iOS and then monitor the performance of higher-funnel metrics. All hypercasual games used to test on iOS first, and now they’ve switched.
So that the creative learnings from Android can transfer better to iOS, focus your campaign targeting on high-end Android devices (performance then tends to be pretty similar).
Having Custom Product Pages is a huge acquisition enabler for an app catering to multiple intents. Example: Wix is enabling building a website, sending email campaigns, managing chats, etc. and currently has to pack all of this in one app store listing.
You’ll be able to connect an ad creative to the Custom Product Page, but what’s not fully defined yet is how to measure it, to optimize it, etc.
Advertisers should not lock themselves in their current conversion value schemes and should try to refresh it from time to time. They need to make sure it’s capturing performance correctly and allows getting high-value users. It’s best to do tests now rather than later.
LTV measurement has become the new advantage one advertiser can have above another. The better you are at measuring value, the better you can be at optimizing your campaigns.
Moshi believes that Apple will close probabilistic attribution after they open their own ad network.
Web-to-app campaigns are going to play a big part moving forward. _Example: the campaign leads to a web landing page in which the user identifies himself (e.g. email or phone number), then downloads the app and identifies himself again. _It allows for much more accurate tracking.
Waiting for users to be familiar with the application before showing the ATT prompt is a better strategy. You’ll be missing on attribution but the chances of getting a positive answer will be much higher.
Notes for this resource are currently being transferred and will be available soon.
Adi
Since adoption rate increased, main changes on the different platforms
1. Amount of conversions they’re getting back (less data)
2. Optimization is more difficult. Harder to optimize for lower-funnel events.
Facebook: instability at first, now a little better the last few weeks. Changes in CPM/CPIs
Google: increased budget allocation to Google UAC on Android vs. iOS. Increase in CPCs in different verticals.
Also, more web activity (web-to-app campaigns).
Moshi
There was no armageddon: things changed gradually.
Both iOS and Android inventory costs ended up increasing, not just iOS.
The industry did not revolt against Apple, which he thought would happen.
Roy
Facebook put their chips on SKAdNetwork for both install and post-install activity (to optimize campaigns), not necessarily by choice.
Google chose to use modeling and do its own optimization, only supporting SKAdNetwork for reporting (not optimization).
Snapchat and Twitter have also adopted SKAdNetwork.
Moshi
[💎@13:15] We haven’t yet felt the full impact of iOS 14.5 because some attribution is still done with probabilistic attribution. But that will change as soon as Apple cracks down on it.
Elad
[💎@14:00] For Wix, iOS 14.5 was a paradigm shift. They used to know precisely what the cost and revenue of a specific user was. But because there is now a growing subset of users where they can’t measure this properly, they now look more at blended ROAS (organic + paid).
Deferred deep links are still working but maybe not for long, since Apple announced they would stop allowing them. This makes some Wix’s organic campaigns not sustainable.
A privacy thresholds change happened on May 20th: big decrease in the share of conversion values with null entries on major networks and increase on other networks. Cf. chart.
[💎@18:43] The more SKAdNetwork campaigns you have (you can have up to 100), the less likely you are to pass the privacy thresholds. AppsFlyer has seen the number of conversions especially decrease (privacy thresholds not met) when there are more than 50. But that’s something the advertiser doesn’t always have control on (e.g. Facebook).
Moshi
[💎@19:40] Consolidate your campaigns just into the ones that are the most effective and the ones that spend the most.
[💎@19:57] Also consolidate your acquisition sources and keep only the main sources so that you pass the thresholds and can better identify trends in the organic bucket (less sources -> easier to find a correlation with what you see in organic).
Adi
Creatives have always been a significant part of optimization. And if there is less data, they become even more important.
Now focusing more on upper-funnel events (e.g. clicks). They look at each element in creatives and use their creative optimization platform.
Moshi
Creatives are still the most impactful thing.
[💎@23:00] At Beach Bum Games, creatives are now tested on Android first. If performance is good, then they transfer to iOS and then monitor the performance of higher-funnel metrics. All hypercasual games used to test on iOS first, and now they’ve switched.
Elad
[💎@24:44] So that the creative learnings from Android can transfer better to iOS, focus your campaign targeting on high-end Android devices (performance then tends to be pretty similar).
Aviva
A/B testing on the App Store + Custom Product Pages (CPP).
Using CPP, Apple also said we will get average revenue per user.
Elad
[💎@28:39] Having Custom Product Pages is a huge acquisition enabler for an app catering to multiple intents. Example: Wix is enabling building a website, sending email campaigns, managing chats, etc. and currently has to pack all of this in one app store listing.
Regarding A/B testing, they use to A/B test on Android then deploy on iOS. So it’s a nice-to-have.
Moshi
You’re going to use 3 versions for ASO and dedicate the rest of the versions for UA in order to track different campaigns. Custom Product Pages will be more of a User Acquisition tool.
Roy
A lot is still unknown: how do you get the page id?
For ad networks: Apple added the field of the unique product page id as a “beta” in the documentation for the loadproduct function.
[💎@32:16] You’ll be able to connect an ad creative to the Custom Product Page, but what’s not fully defined yet is how to measure it, to optimize it, etc.
Moshi
CPP also lower the use privacy policy that Apple defined because it gives you more insights that you could use to better model conversions.
At Beach Bum Games they’re going to use A/B testing to verify what they’ve been transferring from Android.
Elad
Non user-level attribution is here to stay and marketers are going to retain the dual structure of being able to attribute users on one side and not on the other side.
Roy
More optimistic.
The industry is still adjusting to the new reality, and things will get better.
Moshi
Google listens more to feedback and will find solutions with the different actors of the industry before launching something.
Moshi
Initial/Standard conversion schemes provided by MMP didn’t solve challenges for all apps and games.
[💎@40:59] Advertisers should not lock themselves in their current conversion value schemes and should try to refresh it from time to time. They need to make sure it’s capturing performance correctly and allows getting high-value users. It’s best to do tests now rather than later.
Roy
[💎@42:00] LTV measurement has become the new advantage one advertiser can have above another. The better you are at measuring value, the better you can be at optimizing your campaigns.
Moshi
Not all applications can measure and predict user value within the first 24 hours. If you’re doing this just because it’s the default, you should change.
Elad
Advertisers that have low variance in user value are better off than the ones that have high variance in user value.
Apple is trying to increase revenue going through in-app purchases vs. ad monetization.
Moshi
[💎@46:44] Moshi believes that Apple will close probabilistic attribution after they open their own ad network.
Facebook has a huge audience on Android, Apple doesn’t. ASA is a limited platform for discovery compared with Facebook: people don’t open the App Store that often.
Roy
ASA is search, Facebook is discovery. So Apple doesn’t stand a chance unless there’s a new platform.
Adi
Less data. This is leading to more activity in web-to-app.
Elad
[💎@50:42] Web-to-app campaigns are going to play a big part moving forward. Example: the campaign leads to a web landing page in which the user identifies himself (e.g. email or phone number), then downloads the app and identifies himself again. It allows for much more accurate tracking.
Moshi
It’s a great time for all the companies and third-parties working with ML to better predict user value.
Elad
There is room to emphasize the value proposition into opt-in. Example: referral link where you ask for tracking to verify.
Moshi
[💎@56:16] Waiting for users to be familiar with the application before showing the ATT prompt is a better strategy. You’ll be missing on attribution but the chances of getting a positive answer will be much higher.
ATT consent is more important for ad monetization than it is for attribution.
Adi
Since adoption rate increased, main changes on the different platforms
1. Amount of conversions they’re getting back (less data)
2. Optimization is more difficult. Harder to optimize for lower-funnel events.
Facebook: instability at first, now a little better the last few weeks. Changes in CPM/CPIs
Google: increased budget allocation to Google UAC on Android vs. iOS. Increase in CPCs in different verticals.
Also, more web activity (web-to-app campaigns).
Moshi
There was no armageddon: things changed gradually.
Both iOS and Android inventory costs ended up increasing, not just iOS.
The industry did not revolt against Apple, which he thought would happen.
Roy
Facebook put their chips on SKAdNetwork for both install and post-install activity (to optimize campaigns), not necessarily by choice.
Google chose to use modeling and do its own optimization, only supporting SKAdNetwork for reporting (not optimization).
Snapchat and Twitter have also adopted SKAdNetwork.
Moshi
[💎@13:15] We haven’t yet felt the full impact of iOS 14.5 because some attribution is still done with probabilistic attribution. But that will change as soon as Apple cracks down on it.
Elad
[💎@14:00] For Wix, iOS 14.5 was a paradigm shift. They used to know precisely what the cost and revenue of a specific user was. But because there is now a growing subset of users where they can’t measure this properly, they now look more at blended ROAS (organic + paid).
Deferred deep links are still working but maybe not for long, since Apple announced they would stop allowing them. This makes some Wix’s organic campaigns not sustainable.
A privacy thresholds change happened on May 20th: big decrease in the share of conversion values with null entries on major networks and increase on other networks. Cf. chart.
[💎@18:43] The more SKAdNetwork campaigns you have (you can have up to 100), the less likely you are to pass the privacy thresholds. AppsFlyer has seen the number of conversions especially decrease (privacy thresholds not met) when there are more than 50. But that’s something the advertiser doesn’t always have control on (e.g. Facebook).
Moshi
[💎@19:40] Consolidate your campaigns just into the ones that are the most effective and the ones that spend the most.
[💎@19:57] Also consolidate your acquisition sources and keep only the main sources so that you pass the thresholds and can better identify trends in the organic bucket (less sources -> easier to find a correlation with what you see in organic).
Adi
Creatives have always been a significant part of optimization. And if there is less data, they become even more important.
Now focusing more on upper-funnel events (e.g. clicks). They look at each element in creatives and use their creative optimization platform.
Moshi
Creatives are still the most impactful thing.
[💎@23:00] At Beach Bum Games, creatives are now tested on Android first. If performance is good, then they transfer to iOS and then monitor the performance of higher-funnel metrics. All hypercasual games used to test on iOS first, and now they’ve switched.
Elad
[💎@24:44] So that the creative learnings from Android can transfer better to iOS, focus your campaign targeting on high-end Android devices (performance then tends to be pretty similar).
Aviva
A/B testing on the App Store + Custom Product Pages (CPP).
Using CPP, Apple also said we will get average revenue per user.
Elad
[💎@28:39] Having Custom Product Pages is a huge acquisition enabler for an app catering to multiple intents. Example: Wix is enabling building a website, sending email campaigns, managing chats, etc. and currently has to pack all of this in one app store listing.
Regarding A/B testing, they use to A/B test on Android then deploy on iOS. So it’s a nice-to-have.
Moshi
You’re going to use 3 versions for ASO and dedicate the rest of the versions for UA in order to track different campaigns. Custom Product Pages will be more of a User Acquisition tool.
Roy
A lot is still unknown: how do you get the page id?
For ad networks: Apple added the field of the unique product page id as a “beta” in the documentation for the loadproduct function.
[💎@32:16] You’ll be able to connect an ad creative to the Custom Product Page, but what’s not fully defined yet is how to measure it, to optimize it, etc.
Moshi
CPP also lower the use privacy policy that Apple defined because it gives you more insights that you could use to better model conversions.
At Beach Bum Games they’re going to use A/B testing to verify what they’ve been transferring from Android.
Elad
Non user-level attribution is here to stay and marketers are going to retain the dual structure of being able to attribute users on one side and not on the other side.
Roy
More optimistic.
The industry is still adjusting to the new reality, and things will get better.
Moshi
Google listens more to feedback and will find solutions with the different actors of the industry before launching something.
Moshi
Initial/Standard conversion schemes provided by MMP didn’t solve challenges for all apps and games.
[💎@40:59] Advertisers should not lock themselves in their current conversion value schemes and should try to refresh it from time to time. They need to make sure it’s capturing performance correctly and allows getting high-value users. It’s best to do tests now rather than later.
Roy
[💎@42:00] LTV measurement has become the new advantage one advertiser can have above another. The better you are at measuring value, the better you can be at optimizing your campaigns.
Moshi
Not all applications can measure and predict user value within the first 24 hours. If you’re doing this just because it’s the default, you should change.
Elad
Advertisers that have low variance in user value are better off than the ones that have high variance in user value.
Apple is trying to increase revenue going through in-app purchases vs. ad monetization.
Moshi
[💎@46:44] Moshi believes that Apple will close probabilistic attribution after they open their own ad network.
Facebook has a huge audience on Android, Apple doesn’t. ASA is a limited platform for discovery compared with Facebook: people don’t open the App Store that often.
Roy
ASA is search, Facebook is discovery. So Apple doesn’t stand a chance unless there’s a new platform.
Adi
Less data. This is leading to more activity in web-to-app.
Elad
[💎@50:42] Web-to-app campaigns are going to play a big part moving forward. Example: the campaign leads to a web landing page in which the user identifies himself (e.g. email or phone number), then downloads the app and identifies himself again. It allows for much more accurate tracking.
Moshi
It’s a great time for all the companies and third-parties working with ML to better predict user value.
Elad
There is room to emphasize the value proposition into opt-in. Example: referral link where you ask for tracking to verify.
Moshi
[💎@56:16] Waiting for users to be familiar with the application before showing the ATT prompt is a better strategy. You’ll be missing on attribution but the chances of getting a positive answer will be much higher.
ATT consent is more important for ad monetization than it is for attribution.
Adi
Since adoption rate increased, main changes on the different platforms
1. Amount of conversions they’re getting back (less data)
2. Optimization is more difficult. Harder to optimize for lower-funnel events.
Facebook: instability at first, now a little better the last few weeks. Changes in CPM/CPIs
Google: increased budget allocation to Google UAC on Android vs. iOS. Increase in CPCs in different verticals.
Also, more web activity (web-to-app campaigns).
Moshi
There was no armageddon: things changed gradually.
Both iOS and Android inventory costs ended up increasing, not just iOS.
The industry did not revolt against Apple, which he thought would happen.
Roy
Facebook put their chips on SKAdNetwork for both install and post-install activity (to optimize campaigns), not necessarily by choice.
Google chose to use modeling and do its own optimization, only supporting SKAdNetwork for reporting (not optimization).
Snapchat and Twitter have also adopted SKAdNetwork.
Moshi
[💎@13:15] We haven’t yet felt the full impact of iOS 14.5 because some attribution is still done with probabilistic attribution. But that will change as soon as Apple cracks down on it.
Elad
[💎@14:00] For Wix, iOS 14.5 was a paradigm shift. They used to know precisely what the cost and revenue of a specific user was. But because there is now a growing subset of users where they can’t measure this properly, they now look more at blended ROAS (organic + paid).
Deferred deep links are still working but maybe not for long, since Apple announced they would stop allowing them. This makes some Wix’s organic campaigns not sustainable.
A privacy thresholds change happened on May 20th: big decrease in the share of conversion values with null entries on major networks and increase on other networks. Cf. chart.
[💎@18:43] The more SKAdNetwork campaigns you have (you can have up to 100), the less likely you are to pass the privacy thresholds. AppsFlyer has seen the number of conversions especially decrease (privacy thresholds not met) when there are more than 50. But that’s something the advertiser doesn’t always have control on (e.g. Facebook).
Moshi
[💎@19:40] Consolidate your campaigns just into the ones that are the most effective and the ones that spend the most.
[💎@19:57] Also consolidate your acquisition sources and keep only the main sources so that you pass the thresholds and can better identify trends in the organic bucket (less sources -> easier to find a correlation with what you see in organic).
Adi
Creatives have always been a significant part of optimization. And if there is less data, they become even more important.
Now focusing more on upper-funnel events (e.g. clicks). They look at each element in creatives and use their creative optimization platform.
Moshi
Creatives are still the most impactful thing.
[💎@23:00] At Beach Bum Games, creatives are now tested on Android first. If performance is good, then they transfer to iOS and then monitor the performance of higher-funnel metrics. All hypercasual games used to test on iOS first, and now they’ve switched.
Elad
[💎@24:44] So that the creative learnings from Android can transfer better to iOS, focus your campaign targeting on high-end Android devices (performance then tends to be pretty similar).
Aviva
A/B testing on the App Store + Custom Product Pages (CPP).
Using CPP, Apple also said we will get average revenue per user.
Elad
[💎@28:39] Having Custom Product Pages is a huge acquisition enabler for an app catering to multiple intents. Example: Wix is enabling building a website, sending email campaigns, managing chats, etc. and currently has to pack all of this in one app store listing.
Regarding A/B testing, they use to A/B test on Android then deploy on iOS. So it’s a nice-to-have.
Moshi
You’re going to use 3 versions for ASO and dedicate the rest of the versions for UA in order to track different campaigns. Custom Product Pages will be more of a User Acquisition tool.
Roy
A lot is still unknown: how do you get the page id?
For ad networks: Apple added the field of the unique product page id as a “beta” in the documentation for the loadproduct function.
[💎@32:16] You’ll be able to connect an ad creative to the Custom Product Page, but what’s not fully defined yet is how to measure it, to optimize it, etc.
Moshi
CPP also lower the use privacy policy that Apple defined because it gives you more insights that you could use to better model conversions.
At Beach Bum Games they’re going to use A/B testing to verify what they’ve been transferring from Android.
Elad
Non user-level attribution is here to stay and marketers are going to retain the dual structure of being able to attribute users on one side and not on the other side.
Roy
More optimistic.
The industry is still adjusting to the new reality, and things will get better.
Moshi
Google listens more to feedback and will find solutions with the different actors of the industry before launching something.
Moshi
Initial/Standard conversion schemes provided by MMP didn’t solve challenges for all apps and games.
[💎@40:59] Advertisers should not lock themselves in their current conversion value schemes and should try to refresh it from time to time. They need to make sure it’s capturing performance correctly and allows getting high-value users. It’s best to do tests now rather than later.
Roy
[💎@42:00] LTV measurement has become the new advantage one advertiser can have above another. The better you are at measuring value, the better you can be at optimizing your campaigns.
Moshi
Not all applications can measure and predict user value within the first 24 hours. If you’re doing this just because it’s the default, you should change.
Elad
Advertisers that have low variance in user value are better off than the ones that have high variance in user value.
Apple is trying to increase revenue going through in-app purchases vs. ad monetization.
Moshi
[💎@46:44] Moshi believes that Apple will close probabilistic attribution after they open their own ad network.
Facebook has a huge audience on Android, Apple doesn’t. ASA is a limited platform for discovery compared with Facebook: people don’t open the App Store that often.
Roy
ASA is search, Facebook is discovery. So Apple doesn’t stand a chance unless there’s a new platform.
Adi
Less data. This is leading to more activity in web-to-app.
Elad
[💎@50:42] Web-to-app campaigns are going to play a big part moving forward. Example: the campaign leads to a web landing page in which the user identifies himself (e.g. email or phone number), then downloads the app and identifies himself again. It allows for much more accurate tracking.
Moshi
It’s a great time for all the companies and third-parties working with ML to better predict user value.
Elad
There is room to emphasize the value proposition into opt-in. Example: referral link where you ask for tracking to verify.
Moshi
[💎@56:16] Waiting for users to be familiar with the application before showing the ATT prompt is a better strategy. You’ll be missing on attribution but the chances of getting a positive answer will be much higher.
ATT consent is more important for ad monetization than it is for attribution.
