Simon Thillay (Head of ASO at AppTweak) talks about what is ASO, how to maximize your mobile efforts with ASO, which KPIs and Metrics to monitor and shares a case study on how user retention impacts ASO.
Even if the language spoken is the same, consider having different keywords in your app title for different countries because people might have different ways of speaking and search volume will vary. Example: "money transfer" in US (41) vs. India (12).
Synchronize messaging between UA and App Store assets to favor ad recall and limit losses in the different steps leading to the app download.
Google measures the retention at a keyword level and apps with the highest retention on a keyword will rank better for that word. So go beyond volume and make sure to keep keywords that have a high retention. ! differences between web search and app store search
Any installs that are attributed to Google Organic search can be tracked on Adjust at the keyword level (in Adjust this would be at the "creative" level). It can also be collected in the form of a callback, as soon as the event take place. This also allows you to get retention data at the keyword level. ! this is for web search
Using the console integration in AppTweak you can have a direct look at your own conversion rate per channel (browse, search, etc.).
Even if the language spoken is the same, consider having different keywords in your app title for different countries because people might have different ways of speaking and search volume will vary. Example: "money transfer" in US (41) vs. India (12).
Synchronize messaging between UA and App Store assets to favor ad recall and limit losses in the different steps leading to the app download.
Google measures the retention at a keyword level and apps with the highest retention on a keyword will rank better for that word. So go beyond volume and make sure to keep keywords that have a high retention. ! differences between web search and app store search
Any installs that are attributed to Google Organic search can be tracked on Adjust at the keyword level (in Adjust this would be at the "creative" level). It can also be collected in the form of a callback, as soon as the event take place. This also allows you to get retention data at the keyword level. ! this is for web search
Using the console integration in AppTweak you can have a direct look at your own conversion rate per channel (browse, search, etc.).
Even if the language spoken is the same, consider having different keywords in your app title for different countries because people might have different ways of speaking and search volume will vary. Example: "money transfer" in US (41) vs. India (12).
Synchronize messaging between UA and App Store assets to favor ad recall and limit losses in the different steps leading to the app download.
Google measures the retention at a keyword level and apps with the highest retention on a keyword will rank better for that word. So go beyond volume and make sure to keep keywords that have a high retention. ! differences between web search and app store search
Any installs that are attributed to Google Organic search can be tracked on Adjust at the keyword level (in Adjust this would be at the "creative" level). It can also be collected in the form of a callback, as soon as the event take place. This also allows you to get retention data at the keyword level. ! this is for web search
Using the console integration in AppTweak you can have a direct look at your own conversion rate per channel (browse, search, etc.).
Notes for this resource are currently being transferred and will be available soon.
A multistep process to maximize both the visibility and the appeal/conversion of an app in the store.
[💎 @09:17] Even if the language spoken is the same, consider having different keywords in your app title because people might have different ways of speaking and search volume will vary. Example: "money transfer" in US vs. India.
It also affects conversion
Show your best value proposition in each country (find it through A/B testing)
[💎 @12:30] Synchronize messaging between UA and App Store assets to favor ad recall and limit losses in the different steps leading to the app download.
Traffic x Conversion rate = Downloads.
Visibility score is based on a list of keywords you use
AppTweak also has conversion benchmarks
Download velocity is important in Google Play but app quality metrics & retention is even more importance.
Case study:
[💎 @20:24] Google measures the retention at a keyword level and apps with the highest retention on a keyword will rank better for that word. So make sure to keep keywords that have a high retention.
Retention rate per keyword?
How do you know if it comes from ASO or branding/UA?
Does Adjust provide keyword-level data for organic installs?
How can you monitor creatives and how they perform?
How can Adjust help marketers retarget/re-engage?
Adjust has a tool to give the info on why an install was rejected.
A multistep process to maximize both the visibility and the appeal/conversion of an app in the store.
[💎 @09:17] Even if the language spoken is the same, consider having different keywords in your app title because people might have different ways of speaking and search volume will vary. Example: "money transfer" in US vs. India.
It also affects conversion
Show your best value proposition in each country (find it through A/B testing)
[💎 @12:30] Synchronize messaging between UA and App Store assets to favor ad recall and limit losses in the different steps leading to the app download.
Traffic x Conversion rate = Downloads.
Visibility score is based on a list of keywords you use
AppTweak also has conversion benchmarks
Download velocity is important in Google Play but app quality metrics & retention is even more importance.
Case study:
[💎 @20:24] Google measures the retention at a keyword level and apps with the highest retention on a keyword will rank better for that word. So make sure to keep keywords that have a high retention.
Retention rate per keyword?
How do you know if it comes from ASO or branding/UA?
Does Adjust provide keyword-level data for organic installs?
How can you monitor creatives and how they perform?
How can Adjust help marketers retarget/re-engage?
Adjust has a tool to give the info on why an install was rejected.
A multistep process to maximize both the visibility and the appeal/conversion of an app in the store.
[💎 @09:17] Even if the language spoken is the same, consider having different keywords in your app title because people might have different ways of speaking and search volume will vary. Example: "money transfer" in US vs. India.
It also affects conversion
Show your best value proposition in each country (find it through A/B testing)
[💎 @12:30] Synchronize messaging between UA and App Store assets to favor ad recall and limit losses in the different steps leading to the app download.
Traffic x Conversion rate = Downloads.
Visibility score is based on a list of keywords you use
AppTweak also has conversion benchmarks
Download velocity is important in Google Play but app quality metrics & retention is even more importance.
Case study:
[💎 @20:24] Google measures the retention at a keyword level and apps with the highest retention on a keyword will rank better for that word. So make sure to keep keywords that have a high retention.
Retention rate per keyword?
How do you know if it comes from ASO or branding/UA?
Does Adjust provide keyword-level data for organic installs?
How can you monitor creatives and how they perform?
How can Adjust help marketers retarget/re-engage?
Adjust has a tool to give the info on why an install was rejected.
