How Supporting New iOS Features Can Help Get More Visibility

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Apoorva Tyagi (Senior Product Manager at SignEasy) shares how supporting new iOS features helped SignEasy app get more visibility in the App Store

Source:
How Supporting New iOS Features Can Help Get More Visibility
(no direct link to watch/listen)
(direct link to watch/listen)
Type:
Webinar
Publication date:
February 25, 2020
Added to the Vault on:
February 26, 2020
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💎 #
1

There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.

06:25
💎 #
2

Within Apple, whoever is leading the different programs reaches out to the developer relations team. So that's where your relationship building should start.

07:47
💎 #
3

Starting in June (iOS beta), let your developer relations contact know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track!

17:15
💎 #
4

If you do not have a contact then do a cold outreach on LinkedIn.

17:25
💎 #
5

Give feedback about iOS to help Apple (bonus point gained with your developer relation person).

19:00
💎 #
6

Drop a note to Apple's editorial team at least 6 weeks in advance (link here)

22:07
💎 #
7

Definitely update your screenshots for the new iOS launch day (with the new features visible). Do not mention iOS version or new hardware name everywhere.

23:20
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💎 #
1

There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.

06:25
💎 #
2

Within Apple, whoever is leading the different programs reaches out to the developer relations team. So that's where your relationship building should start.

07:47
💎 #
3

Starting in June (iOS beta), let your developer relations contact know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track!

17:15
💎 #
4

If you do not have a contact then do a cold outreach on LinkedIn.

17:25
💎 #
5

Give feedback about iOS to help Apple (bonus point gained with your developer relation person).

19:00
💎 #
6

Drop a note to Apple's editorial team at least 6 weeks in advance (link here)

22:07
💎 #
7

Definitely update your screenshots for the new iOS launch day (with the new features visible). Do not mention iOS version or new hardware name everywhere.

23:20
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💎 #
1

There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.

06:25
💎 #
2

Within Apple, whoever is leading the different programs reaches out to the developer relations team. So that's where your relationship building should start.

07:47
💎 #
3

Starting in June (iOS beta), let your developer relations contact know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track!

17:15
💎 #
4

If you do not have a contact then do a cold outreach on LinkedIn.

17:25
💎 #
5

Give feedback about iOS to help Apple (bonus point gained with your developer relation person).

19:00
💎 #
6

Drop a note to Apple's editorial team at least 6 weeks in advance (link here)

22:07
💎 #
7

Definitely update your screenshots for the new iOS launch day (with the new features visible). Do not mention iOS version or new hardware name everywhere.

23:20
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Context on SignEasy

Over 5 million downloads, with almost all downloads being organic. The relationship they have with Apple has contributed to this growth.

Localized in 24 languages.


History with Apple and different features

Includes:

  • Features in Apple commercials and retail stores (SignEasy on demo devices), an additional benefit from having a good relationship with Apple.
  • Consistent features on the App Store
  • Apple Mobility Partner (months in the making) - more info here and here

[💎@06:25] There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.


Be launch-day ready (approved)

Every new feature that iOS has released they have supported on launch day.

  • Starting point to building the relationship (through developer relations person): supporting latest iOS version. [💎@07:47] Within Apple, whoever is leading the different programs reaches out to the developer relations team.
  • It can also be supporting something Apple has invested in (e.g. ML Kit when launched).


iOS 13 case study

Impact:

  • Worldwide feature (151 countries)
  • Media coverage (9 big publications)
  • 10x increase in Product Page Views. Still seeing residual impact in February 2020 (iOS 13 was launched in September, 2019)
  • 2.5x increase in weekly installs


How SignEasy does it

It's a lot about relationship building. Some steps:

  1. Getting your app ready before iOS launch day:
  • Start planning in June to be ready by September (beta and public releases always happen at the same time).
  • Attend WWDC and go to developers meetup (try meeting with Apple developer relations team).
  • Work with developer relations person to
  • Solve technical problems
  • [💎@17:15] Starting in June, let them know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track! [💎@17:25] If you do not have a contact then do a cold outreach on LinkedIn.
  • [💎@19:00] Give feedback about iOS to help Apple (bonus point gained with your developer relation person).
  1. Gearing up for the marketing launch
  • Developer relations is the best person to work with
  • [💎@22:07] Drop a note to editorial at least 6 weeks in advance (link here)
  • Release
  • [💎@23:20] Definitely update your screenshots (with the new features visible)
  • Update What's New section (but make sure you do not give the name of the new iOS version, don't mention the name of the hardware either)
  • Let blogs know (9to5 mac, etc.)



The notes from this resource are only available to premium members.
↘ At this point, you know what to do ↙
Upgrade Your Plan

Context on SignEasy

Over 5 million downloads, with almost all downloads being organic. The relationship they have with Apple has contributed to this growth.

Localized in 24 languages.


History with Apple and different features

Includes:

  • Features in Apple commercials and retail stores (SignEasy on demo devices), an additional benefit from having a good relationship with Apple.
  • Consistent features on the App Store
  • Apple Mobility Partner (months in the making) - more info here and here

[💎@06:25] There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.


Be launch-day ready (approved)

Every new feature that iOS has released they have supported on launch day.

  • Starting point to building the relationship (through developer relations person): supporting latest iOS version. [💎@07:47] Within Apple, whoever is leading the different programs reaches out to the developer relations team.
  • It can also be supporting something Apple has invested in (e.g. ML Kit when launched).


iOS 13 case study

Impact:

  • Worldwide feature (151 countries)
  • Media coverage (9 big publications)
  • 10x increase in Product Page Views. Still seeing residual impact in February 2020 (iOS 13 was launched in September, 2019)
  • 2.5x increase in weekly installs


How SignEasy does it

It's a lot about relationship building. Some steps:

  1. Getting your app ready before iOS launch day:
  • Start planning in June to be ready by September (beta and public releases always happen at the same time).
  • Attend WWDC and go to developers meetup (try meeting with Apple developer relations team).
  • Work with developer relations person to
  • Solve technical problems
  • [💎@17:15] Starting in June, let them know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track! [💎@17:25] If you do not have a contact then do a cold outreach on LinkedIn.
  • [💎@19:00] Give feedback about iOS to help Apple (bonus point gained with your developer relation person).
  1. Gearing up for the marketing launch
  • Developer relations is the best person to work with
  • [💎@22:07] Drop a note to editorial at least 6 weeks in advance (link here)
  • Release
  • [💎@23:20] Definitely update your screenshots (with the new features visible)
  • Update What's New section (but make sure you do not give the name of the new iOS version, don't mention the name of the hardware either)
  • Let blogs know (9to5 mac, etc.)



The notes from this resource are only available to premium members.

The detailed notes taken for a resource are an easy way to see the gems in context to get a better understanding. They also include any relevant visuals from the source.
↘ At this point, you know what to do ↙
GET Access

Context on SignEasy

Over 5 million downloads, with almost all downloads being organic. The relationship they have with Apple has contributed to this growth.

Localized in 24 languages.


History with Apple and different features

Includes:

  • Features in Apple commercials and retail stores (SignEasy on demo devices), an additional benefit from having a good relationship with Apple.
  • Consistent features on the App Store
  • Apple Mobility Partner (months in the making) - more info here and here

[💎@06:25] There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.


Be launch-day ready (approved)

Every new feature that iOS has released they have supported on launch day.

  • Starting point to building the relationship (through developer relations person): supporting latest iOS version. [💎@07:47] Within Apple, whoever is leading the different programs reaches out to the developer relations team.
  • It can also be supporting something Apple has invested in (e.g. ML Kit when launched).


iOS 13 case study

Impact:

  • Worldwide feature (151 countries)
  • Media coverage (9 big publications)
  • 10x increase in Product Page Views. Still seeing residual impact in February 2020 (iOS 13 was launched in September, 2019)
  • 2.5x increase in weekly installs


How SignEasy does it

It's a lot about relationship building. Some steps:

  1. Getting your app ready before iOS launch day:
  • Start planning in June to be ready by September (beta and public releases always happen at the same time).
  • Attend WWDC and go to developers meetup (try meeting with Apple developer relations team).
  • Work with developer relations person to
  • Solve technical problems
  • [💎@17:15] Starting in June, let them know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track! [💎@17:25] If you do not have a contact then do a cold outreach on LinkedIn.
  • [💎@19:00] Give feedback about iOS to help Apple (bonus point gained with your developer relation person).
  1. Gearing up for the marketing launch
  • Developer relations is the best person to work with
  • [💎@22:07] Drop a note to editorial at least 6 weeks in advance (link here)
  • Release
  • [💎@23:20] Definitely update your screenshots (with the new features visible)
  • Update What's New section (but make sure you do not give the name of the new iOS version, don't mention the name of the hardware either)
  • Let blogs know (9to5 mac, etc.)