How Supporting New iOS Features Can Help Get More Visibility

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Guest Miner:

Sylvain Gauchet

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Apoorva Tyagi (Senior Product Manager at SignEasy) shares how supporting new iOS features helped SignEasy app get more visibility in the App Store

Source:

How Supporting New iOS Features Can Help Get More Visibility

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(direct link to watch/listen)
‍

Type:

Webinar

Publication date:

February 25, 2020

Added to the Vault on:

February 26, 2020

NOTES Gems Discussion

These insights were shared through the free Growth Gems newsletter.

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💎 #

1

There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.

06:25

View gem in the Notes

💎 #

2

Within Apple, whoever is leading the different programs reaches out to the developer relations team. So that's where your relationship building should start.

07:47

View gem in the Notes

💎 #

3

Starting in June (iOS beta), let your developer relations contact know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track!

17:15

View gem in the Notes

💎 #

4

If you do not have a contact then do a cold outreach on LinkedIn.

17:25

View gem in the Notes

💎 #

5

Give feedback about iOS to help Apple (bonus point gained with your developer relation person).

19:00

View gem in the Notes

💎 #

6

Drop a note to Apple's editorial team at least 6 weeks in advance (link here)

22:07

View gem in the Notes

💎 #

7

Definitely update your screenshots for the new iOS launch day (with the new features visible). Do not mention iOS version or new hardware name everywhere.

23:20

View gem in the Notes

The gems from this resource are only available to premium members.

💎 #

1

There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.

06:25

💎 #

2

Within Apple, whoever is leading the different programs reaches out to the developer relations team. So that's where your relationship building should start.

07:47

💎 #

3

Starting in June (iOS beta), let your developer relations contact know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track!

17:15

💎 #

4

If you do not have a contact then do a cold outreach on LinkedIn.

17:25

💎 #

5

Give feedback about iOS to help Apple (bonus point gained with your developer relation person).

19:00

💎 #

6

Drop a note to Apple's editorial team at least 6 weeks in advance (link here)

22:07

💎 #

7

Definitely update your screenshots for the new iOS launch day (with the new features visible). Do not mention iOS version or new hardware name everywhere.

23:20

The gems from this resource are only available to premium members.

Gems are the key bite-size insights "mined" from a specific mobile marketing resource, like a webinar, a panel or a podcast.
They allow you to save time by grasping the most important information in a couple of minutes, and also each include the timestamp from the source.
‍

💎 #

1

There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.

06:25

💎 #

2

Within Apple, whoever is leading the different programs reaches out to the developer relations team. So that's where your relationship building should start.

07:47

💎 #

3

Starting in June (iOS beta), let your developer relations contact know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track!

17:15

💎 #

4

If you do not have a contact then do a cold outreach on LinkedIn.

17:25

💎 #

5

Give feedback about iOS to help Apple (bonus point gained with your developer relation person).

19:00

💎 #

6

Drop a note to Apple's editorial team at least 6 weeks in advance (link here)

22:07

💎 #

7

Definitely update your screenshots for the new iOS launch day (with the new features visible). Do not mention iOS version or new hardware name everywhere.

23:20

NOTES Gems Discussion

Notes for this resource are currently being transferred and will be available soon.

Context on SignEasy

Over 5 million downloads, with almost all downloads being organic. The relationship they have with Apple has contributed to this growth.

Localized in 24 languages.

History with Apple and different features

Includes:

Features in Apple commercials and retail stores (SignEasy on demo devices), an additional benefit from having a good relationship with Apple.
Consistent features on the App Store
Apple Mobility Partner (months in the making) - more info here and here

[💎@06:25] There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.

Be launch-day ready (approved)

Every new feature that iOS has released they have supported on launch day.

Starting point to building the relationship (through developer relations person): supporting latest iOS version. [💎@07:47] Within Apple, whoever is leading the different programs reaches out to the developer relations team.
It can also be supporting something Apple has invested in (e.g. ML Kit when launched).

iOS 13 case study

Impact:

Worldwide feature (151 countries)
Media coverage (9 big publications)
10x increase in Product Page Views. Still seeing residual impact in February 2020 (iOS 13 was launched in September, 2019)
2.5x increase in weekly installs

How SignEasy does it

It's a lot about relationship building. Some steps:

Getting your app ready before iOS launch day:

Start planning in June to be ready by September (beta and public releases always happen at the same time).
Attend WWDC and go to developers meetup (try meeting with Apple developer relations team).
Work with developer relations person to

Solve technical problems
[💎@17:15] Starting in June, let them know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track! [💎@17:25] If you do not have a contact then do a cold outreach on LinkedIn.
[💎@19:00] Give feedback about iOS to help Apple (bonus point gained with your developer relation person).

Gearing up for the marketing launch

Developer relations is the best person to work with
[💎@22:07] Drop a note to editorial at least 6 weeks in advance (link here)
Release

[💎@23:20] Definitely update your screenshots (with the new features visible)
Update What's New section (but make sure you do not give the name of the new iOS version, don't mention the name of the hardware either)
Let blogs know (9to5 mac, etc.)

The notes from this resource are only available to premium members.

Context on SignEasy

Over 5 million downloads, with almost all downloads being organic. The relationship they have with Apple has contributed to this growth.

Localized in 24 languages.

History with Apple and different features

Includes:

Features in Apple commercials and retail stores (SignEasy on demo devices), an additional benefit from having a good relationship with Apple.
Consistent features on the App Store
Apple Mobility Partner (months in the making) - more info here and here

[💎@06:25] There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.

Be launch-day ready (approved)

Every new feature that iOS has released they have supported on launch day.

Starting point to building the relationship (through developer relations person): supporting latest iOS version. [💎@07:47] Within Apple, whoever is leading the different programs reaches out to the developer relations team.
It can also be supporting something Apple has invested in (e.g. ML Kit when launched).

iOS 13 case study

Impact:

Worldwide feature (151 countries)
Media coverage (9 big publications)
10x increase in Product Page Views. Still seeing residual impact in February 2020 (iOS 13 was launched in September, 2019)
2.5x increase in weekly installs

How SignEasy does it

It's a lot about relationship building. Some steps:

Getting your app ready before iOS launch day:

Start planning in June to be ready by September (beta and public releases always happen at the same time).
Attend WWDC and go to developers meetup (try meeting with Apple developer relations team).
Work with developer relations person to

Solve technical problems
[💎@17:15] Starting in June, let them know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track! [💎@17:25] If you do not have a contact then do a cold outreach on LinkedIn.
[💎@19:00] Give feedback about iOS to help Apple (bonus point gained with your developer relation person).

Gearing up for the marketing launch

Developer relations is the best person to work with
[💎@22:07] Drop a note to editorial at least 6 weeks in advance (link here)
Release

[💎@23:20] Definitely update your screenshots (with the new features visible)
Update What's New section (but make sure you do not give the name of the new iOS version, don't mention the name of the hardware either)
Let blogs know (9to5 mac, etc.)

The notes from this resource are only available to premium members.

Context on SignEasy

Over 5 million downloads, with almost all downloads being organic. The relationship they have with Apple has contributed to this growth.

Localized in 24 languages.

History with Apple and different features

Includes:

Features in Apple commercials and retail stores (SignEasy on demo devices), an additional benefit from having a good relationship with Apple.
Consistent features on the App Store
Apple Mobility Partner (months in the making) - more info here and here

[💎@06:25] There are a lot of things outside of the App Store: different programs, different marketing teams. It is worth investing building the relationship if iOS is important.

Be launch-day ready (approved)

Every new feature that iOS has released they have supported on launch day.

Starting point to building the relationship (through developer relations person): supporting latest iOS version. [💎@07:47] Within Apple, whoever is leading the different programs reaches out to the developer relations team.
It can also be supporting something Apple has invested in (e.g. ML Kit when launched).

iOS 13 case study

Impact:

Worldwide feature (151 countries)
Media coverage (9 big publications)
10x increase in Product Page Views. Still seeing residual impact in February 2020 (iOS 13 was launched in September, 2019)
2.5x increase in weekly installs

How SignEasy does it

It's a lot about relationship building. Some steps:

Getting your app ready before iOS launch day:

Start planning in June to be ready by September (beta and public releases always happen at the same time).
Attend WWDC and go to developers meetup (try meeting with Apple developer relations team).
Work with developer relations person to

Solve technical problems
[💎@17:15] Starting in June, let them know the roadmap and send regular updates (images and videos). It helps them share that content with the editorial team. Show you are on track! [💎@17:25] If you do not have a contact then do a cold outreach on LinkedIn.
[💎@19:00] Give feedback about iOS to help Apple (bonus point gained with your developer relation person).

Gearing up for the marketing launch

Developer relations is the best person to work with
[💎@22:07] Drop a note to editorial at least 6 weeks in advance (link here)
Release

[💎@23:20] Definitely update your screenshots (with the new features visible)
Update What's New section (but make sure you do not give the name of the new iOS version, don't mention the name of the hardware either)
Let blogs know (9to5 mac, etc.)