Kate Petrakova (Marketing Lead at Rocket Internet) shares insights regarding SEO for apps (not ASO) and how to make Search Engine Results Pages (SERP) your apps acquisition channel.
Rather than relying on app reviews websites (which used to be big), it might be best to rely on influencers/writers as they often have notes or articles "I really like this app" because they usually drive engaged users.
If any of these are a yes, consider SEO:
1. Can product be used on website?
2. Is product complex or requires more information?
3. Do your competitors have a webpage?
4. Do you have product categories?
Rather than relying on app reviews websites (which used to be big), it might be best to rely on influencers/writers as they often have notes or articles "I really like this app" because they usually drive engaged users.
If any of these are a yes, consider SEO:
1. Can product be used on website?
2. Is product complex or requires more information?
3. Do your competitors have a webpage?
4. Do you have product categories?
Rather than relying on app reviews websites (which used to be big), it might be best to rely on influencers/writers as they often have notes or articles "I really like this app" because they usually drive engaged users.
If any of these are a yes, consider SEO:
1. Can product be used on website?
2. Is product complex or requires more information?
3. Do your competitors have a webpage?
4. Do you have product categories?
Notes for this resource are currently being transferred and will be available soon.
We usually think about websites first when we talk about SEO. If you have an app here is what you want to focus on for your website:
In general if it's a good website (based on its omain authority) it always pays to have a link from it.
[💎@07:10] But rather than relying on app reviews websites (which used to be big), it might be best to rely on influencers/writers as they often have notes or articles "I really like this app" because they usually drive engaged users.
SEO tends to drive a better type of customers: higher retention rate, better monetization, etc.
[💎@08:05] If any of these are a yes, consider SEO to get more users for your app:
Any Google tool: Search Console, Mobile friendly test, Google Ads, Google My Business. Can already do a lot with these.
Keyword Ranking Tools: SEMRush, SISTRIX and Ahrefs.
Other technical SEO tools: Screaming Frog, Google Structured Data and Google Lighthouse ("Audits" in Chrome Dev Tools).
Find out where you stand:
Then:
If conversion rates and revenue you get through SEO are below average vs. other channels then you are doing something wrong: metrics should be better for users coming through SEO.
Avoid black hat SEO.
Things take months.
We usually think about websites first when we talk about SEO. If you have an app here is what you want to focus on for your website:
In general if it's a good website (based on its omain authority) it always pays to have a link from it.
[💎@07:10] But rather than relying on app reviews websites (which used to be big), it might be best to rely on influencers/writers as they often have notes or articles "I really like this app" because they usually drive engaged users.
SEO tends to drive a better type of customers: higher retention rate, better monetization, etc.
[💎@08:05] If any of these are a yes, consider SEO to get more users for your app:
Any Google tool: Search Console, Mobile friendly test, Google Ads, Google My Business. Can already do a lot with these.
Keyword Ranking Tools: SEMRush, SISTRIX and Ahrefs.
Other technical SEO tools: Screaming Frog, Google Structured Data and Google Lighthouse ("Audits" in Chrome Dev Tools).
Find out where you stand:
Then:
If conversion rates and revenue you get through SEO are below average vs. other channels then you are doing something wrong: metrics should be better for users coming through SEO.
Avoid black hat SEO.
Things take months.
We usually think about websites first when we talk about SEO. If you have an app here is what you want to focus on for your website:
In general if it's a good website (based on its omain authority) it always pays to have a link from it.
[💎@07:10] But rather than relying on app reviews websites (which used to be big), it might be best to rely on influencers/writers as they often have notes or articles "I really like this app" because they usually drive engaged users.
SEO tends to drive a better type of customers: higher retention rate, better monetization, etc.
[💎@08:05] If any of these are a yes, consider SEO to get more users for your app:
Any Google tool: Search Console, Mobile friendly test, Google Ads, Google My Business. Can already do a lot with these.
Keyword Ranking Tools: SEMRush, SISTRIX and Ahrefs.
Other technical SEO tools: Screaming Frog, Google Structured Data and Google Lighthouse ("Audits" in Chrome Dev Tools).
Find out where you stand:
Then:
If conversion rates and revenue you get through SEO are below average vs. other channels then you are doing something wrong: metrics should be better for users coming through SEO.
Avoid black hat SEO.
Things take months.
