Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy), discusses with Violeta Pirnog (Performance Marketing Manager at Blinkist - 15min book recaps), André Kempe (Founder of Admiral Media - App Marketing Agency) and Grzegorz Garczyński (Head of Digital Marketing at Booksy) about UA creatives, leveraging customized placements, Google UA and Facebook audiences.
Take your videos, create static images out of them and turn them into a Facebook carousel. It's a good way to both repurpose your existing creatives and an easy way to test new concepts. [Blinkist]
Use statics where you animate small parts. Use these same slightly animated images on Facebook, on landing pages and then during onboarding. [Booksy]
Start campaigns with automatic placements and after a few days check the breakdown of placements to identify the most effective ones (! naming convention). Based on that they recreate campaigns for these specific placements, using the appropriate ratio (they always have square + landscape + portrait ready). [Booksy]
Creatives determine what kind of users you will acquire through your UAC campaigns, it's not just audiences.
Creatives determine what kind of users you will acquire through your UAC campaigns, it's not just audiences.
Blinkist normally has tailored personas (techy, learning focused, etc.) but in the previous months (covid-19 crisis) they have started thinking beyond/broader and found niches: parenting at home, online shopping, yoga/meditation, etc.
Take your videos, create static images out of them and turn them into a Facebook carousel. It's a good way to both repurpose your existing creatives and an easy way to test new concepts. [Blinkist]
Use statics where you animate small parts. Use these same slightly animated images on Facebook, on landing pages and then during onboarding. [Booksy]
Start campaigns with automatic placements and after a few days check the breakdown of placements to identify the most effective ones (! naming convention). Based on that they recreate campaigns for these specific placements, using the appropriate ratio (they always have square + landscape + portrait ready). [Booksy]
Creatives determine what kind of users you will acquire through your UAC campaigns, it's not just audiences.
Creatives determine what kind of users you will acquire through your UAC campaigns, it's not just audiences.
Blinkist normally has tailored personas (techy, learning focused, etc.) but in the previous months (covid-19 crisis) they have started thinking beyond/broader and found niches: parenting at home, online shopping, yoga/meditation, etc.
Take your videos, create static images out of them and turn them into a Facebook carousel. It's a good way to both repurpose your existing creatives and an easy way to test new concepts. [Blinkist]
Use statics where you animate small parts. Use these same slightly animated images on Facebook, on landing pages and then during onboarding. [Booksy]
Start campaigns with automatic placements and after a few days check the breakdown of placements to identify the most effective ones (! naming convention). Based on that they recreate campaigns for these specific placements, using the appropriate ratio (they always have square + landscape + portrait ready). [Booksy]
Creatives determine what kind of users you will acquire through your UAC campaigns, it's not just audiences.
Creatives determine what kind of users you will acquire through your UAC campaigns, it's not just audiences.
Blinkist normally has tailored personas (techy, learning focused, etc.) but in the previous months (covid-19 crisis) they have started thinking beyond/broader and found niches: parenting at home, online shopping, yoga/meditation, etc.
Notes for this resource are currently being transferred and will be available soon.
Violeta (Blinkist)
Grzegorz (Booksy)
André (Admiral Media)
How do you go about using customization placements? Use naming conventions to track what is working.
Grzegorz (Booksy)
Violeta (Blinkist)
Grzegorz (Booksy)
André (Admiral Media)
Violeta (Blinkist)
Grzegorz (Booksy)
André (Admiral Media)
Violeta (Blinkist)
Grzegorz (Booksy)
André (Admiral Media)
How do you go about using customization placements? Use naming conventions to track what is working.
Grzegorz (Booksy)
Violeta (Blinkist)
Grzegorz (Booksy)
André (Admiral Media)
Violeta (Blinkist)
Grzegorz (Booksy)
André (Admiral Media)
Violeta (Blinkist)
Grzegorz (Booksy)
André (Admiral Media)
How do you go about using customization placements? Use naming conventions to track what is working.
Grzegorz (Booksy)
Violeta (Blinkist)
Grzegorz (Booksy)
André (Admiral Media)
Violeta (Blinkist)
Grzegorz (Booksy)
André (Admiral Media)