Chandra Hill (CRO at MobilityWare - Mobile Games) discusses with David Simon (CRO at Fyber - Monetization Platform for Apps), Mirela Cialai (Sr. Global Marketing Director at Zinio - Digital Magazines), Kevin Bravo (Co-founder at 2nd Potion - Apps & Game Monetization Agency) and Casie Jordan (Sr. Director, Professional Services & Partnerships at Mopub - Twitter Ad Network) about how the changes in iOS 14 will affect LTV measurement, the challenges for apps' and games' monetization efforts and the importance of focusing on your current users.
You're in control of where in the user journey you display the permission alert (ATT pop-up). You should be doing experiments ASAP to figure out what works better. One option: prompt before a rewarded video ad exposure (user already in mental mode of "value exchange"). [Casie Jordan, MoPub]
You have to** understand precisely where the demand for your app inventory comes from. As an app developer you have access to a lot of **information besides IDFA that matters to buyers and that you can make available. Take your app-ads.txt stuff seriously. Pay attention to the data that gets passed from your app to a programmatic auction. [David Simon, CRO at Fyber]
If you're not thinking about the LAT traffic as a testing ground today, you're missing out on an opportunity. [David Simon, CRO at Fyber]
A bigger focus on user engagement is already happening in some companies. It's important to create relationships and have authentic communications with consumers. Invest in keeping your users. [Mirela Cialai, Sr. Global Marketing Director at Zinio]
If you're not able to go 1:1 marketing for the majority of your ad dollars, then you should abandon the strategies that put you in play for 1:1 marketing. Get ready for the future. [David Simon, CRO at Fyber]
Engaging with users is not only about advertising. You can also leverage CRM: email, push, SMS, etc. iOS 14 is not a setback in terms of communications with users, **but users' experience with ads is going to be much less relevant/tailored than currently.** [Kevin Bravo, Co-founder at 2nd Potion]
IDFA traffic might see more competition and therefore better performance for publishers. It might also bring more differentiated demand. [Casie Jordan, MoPub]
Asking for the IDFA permission has similarities to asking push permission but there will be more pushback. However: 1. You do not have to ask for IDFA in the initial session, you can prove the value of the app first 2. You can leverage several custom "pre-prompts" to better assess willingness to opt-in before asking for permission. [Kevin Bravo, Co-founder at 2nd Potion]
The fact that the UA manager is now also a monetization manager (or that both teams are closer) is a big opportunity to better understand what is happening because you can get data from both sides. Think about other signals that matter (example: niche/type of apps and games). [David Simon, CRO at Fyber]
LAT performance change in last 30 days: - Fill rate up 2x-3x times - CPMs up 50%-60% - LAT CPM is 66% of IDFA traffic (used to be 44%) Conclusion: DSPs are bidding more on LAT traffic to train their MLs and check ROAS. [David Simon, CRO at Fyber]
You can figure out if a SDK can ask for permission on your behalf (and in general do anything with SKAdNetwork) because Apple has only one method to ask for this. Most SDKs are open source so you can check what they're doing! [Kevin Bravo, Co-founder at 2nd Potion]
Understand how you can iterate quickly to find the right moment to request permission and build up the experience for asking consent. You shouldn't have to rely on an app release to do that and can leverage tools (like CRM tools) with a deep link to trigger the permission instead. [Kevin Bravo, Co-founder at 2nd Potion]
Investing in the consumer relationship is super important. There will be odd winners in the opt-in game over the course of Q4, like IP-based game that have a strong brand connection (SpongeBob, Scrabble Go, etc.). [David Simon, CRO at Fyber]
You're in control of where in the user journey you display the permission alert (ATT pop-up). You should be doing experiments ASAP to figure out what works better. One option: prompt before a rewarded video ad exposure (user already in mental mode of "value exchange"). [Casie Jordan, MoPub]
You have to** understand precisely where the demand for your app inventory comes from. As an app developer you have access to a lot of **information besides IDFA that matters to buyers and that you can make available. Take your app-ads.txt stuff seriously. Pay attention to the data that gets passed from your app to a programmatic auction. [David Simon, CRO at Fyber]
If you're not thinking about the LAT traffic as a testing ground today, you're missing out on an opportunity. [David Simon, CRO at Fyber]
A bigger focus on user engagement is already happening in some companies. It's important to create relationships and have authentic communications with consumers. Invest in keeping your users. [Mirela Cialai, Sr. Global Marketing Director at Zinio]
If you're not able to go 1:1 marketing for the majority of your ad dollars, then you should abandon the strategies that put you in play for 1:1 marketing. Get ready for the future. [David Simon, CRO at Fyber]
Engaging with users is not only about advertising. You can also leverage CRM: email, push, SMS, etc. iOS 14 is not a setback in terms of communications with users, **but users' experience with ads is going to be much less relevant/tailored than currently.** [Kevin Bravo, Co-founder at 2nd Potion]
IDFA traffic might see more competition and therefore better performance for publishers. It might also bring more differentiated demand. [Casie Jordan, MoPub]
Asking for the IDFA permission has similarities to asking push permission but there will be more pushback. However: 1. You do not have to ask for IDFA in the initial session, you can prove the value of the app first 2. You can leverage several custom "pre-prompts" to better assess willingness to opt-in before asking for permission. [Kevin Bravo, Co-founder at 2nd Potion]
The fact that the UA manager is now also a monetization manager (or that both teams are closer) is a big opportunity to better understand what is happening because you can get data from both sides. Think about other signals that matter (example: niche/type of apps and games). [David Simon, CRO at Fyber]
LAT performance change in last 30 days: - Fill rate up 2x-3x times - CPMs up 50%-60% - LAT CPM is 66% of IDFA traffic (used to be 44%) Conclusion: DSPs are bidding more on LAT traffic to train their MLs and check ROAS. [David Simon, CRO at Fyber]
You can figure out if a SDK can ask for permission on your behalf (and in general do anything with SKAdNetwork) because Apple has only one method to ask for this. Most SDKs are open source so you can check what they're doing! [Kevin Bravo, Co-founder at 2nd Potion]
Understand how you can iterate quickly to find the right moment to request permission and build up the experience for asking consent. You shouldn't have to rely on an app release to do that and can leverage tools (like CRM tools) with a deep link to trigger the permission instead. [Kevin Bravo, Co-founder at 2nd Potion]
Investing in the consumer relationship is super important. There will be odd winners in the opt-in game over the course of Q4, like IP-based game that have a strong brand connection (SpongeBob, Scrabble Go, etc.). [David Simon, CRO at Fyber]
You're in control of where in the user journey you display the permission alert (ATT pop-up). You should be doing experiments ASAP to figure out what works better. One option: prompt before a rewarded video ad exposure (user already in mental mode of "value exchange"). [Casie Jordan, MoPub]
You have to** understand precisely where the demand for your app inventory comes from. As an app developer you have access to a lot of **information besides IDFA that matters to buyers and that you can make available. Take your app-ads.txt stuff seriously. Pay attention to the data that gets passed from your app to a programmatic auction. [David Simon, CRO at Fyber]
If you're not thinking about the LAT traffic as a testing ground today, you're missing out on an opportunity. [David Simon, CRO at Fyber]
A bigger focus on user engagement is already happening in some companies. It's important to create relationships and have authentic communications with consumers. Invest in keeping your users. [Mirela Cialai, Sr. Global Marketing Director at Zinio]
If you're not able to go 1:1 marketing for the majority of your ad dollars, then you should abandon the strategies that put you in play for 1:1 marketing. Get ready for the future. [David Simon, CRO at Fyber]
Engaging with users is not only about advertising. You can also leverage CRM: email, push, SMS, etc. iOS 14 is not a setback in terms of communications with users, **but users' experience with ads is going to be much less relevant/tailored than currently.** [Kevin Bravo, Co-founder at 2nd Potion]
IDFA traffic might see more competition and therefore better performance for publishers. It might also bring more differentiated demand. [Casie Jordan, MoPub]
Asking for the IDFA permission has similarities to asking push permission but there will be more pushback. However: 1. You do not have to ask for IDFA in the initial session, you can prove the value of the app first 2. You can leverage several custom "pre-prompts" to better assess willingness to opt-in before asking for permission. [Kevin Bravo, Co-founder at 2nd Potion]
The fact that the UA manager is now also a monetization manager (or that both teams are closer) is a big opportunity to better understand what is happening because you can get data from both sides. Think about other signals that matter (example: niche/type of apps and games). [David Simon, CRO at Fyber]
LAT performance change in last 30 days: - Fill rate up 2x-3x times - CPMs up 50%-60% - LAT CPM is 66% of IDFA traffic (used to be 44%) Conclusion: DSPs are bidding more on LAT traffic to train their MLs and check ROAS. [David Simon, CRO at Fyber]
You can figure out if a SDK can ask for permission on your behalf (and in general do anything with SKAdNetwork) because Apple has only one method to ask for this. Most SDKs are open source so you can check what they're doing! [Kevin Bravo, Co-founder at 2nd Potion]
Understand how you can iterate quickly to find the right moment to request permission and build up the experience for asking consent. You shouldn't have to rely on an app release to do that and can leverage tools (like CRM tools) with a deep link to trigger the permission instead. [Kevin Bravo, Co-founder at 2nd Potion]
Investing in the consumer relationship is super important. There will be odd winners in the opt-in game over the course of Q4, like IP-based game that have a strong brand connection (SpongeBob, Scrabble Go, etc.). [David Simon, CRO at Fyber]
Notes for this resource are currently being transferred and will be available soon.
David Simon replaced Offer for Fyber. He also published a great recap about this discussion.
Kevin released Elixir, for a method of changing the conversion values without requiring an app update.
Casie
Do a ton of due diligence and thinking around how to deploy the consent prompt. How to design the experience to get users' consent?
[💎 @01:57:26] You're in control of where in the user journey you display the permission alert (ATT pop-up). You should be doing experiments ASAP to figure out what works better.
1 option: prompt before a rewarded video ad exposure (user already in mental mode of "value exchange")
Make it crystal clear that an app is ad-supported and consent is needed.
David
Get your strategy around the pop-up. Test it tonight.
Live the fact that this is coming and there is no silver bullet to save your IDFA world. So you're better off embracing it.
[💎 @02:00:48] You have to understand precisely where the demand for your inventory comes from. As an app developer you have access to a lot of information besides IDFA that matters to buyers and that you can make available. Take your app-ads.txt stuff seriously. Pay attention to the data that gets passed from your app to a programmatic auction.
Precision from David post-panel: the point here is that programmatic bidders use more than just IDFA to value an impression. They use app name, time of day, frequency etc. Pubs need to be sure they are providing that data. app-ads.txt is a file that publishers use to list what buyers are authorized to buy their inventory and what sellers are authorized to sell it. For example, PeopleFun has authorized Fyber to sell their supply. So when Liftoff looks up to see if we are an authorized seller, they can refer to the file.
[💎 @02:01:34] If you're not thinking about the LAT traffic as a testing ground today, you're missing out on an opportunity.
Mirela
Background in retention/engagement.
At Zinio they focus mostly on partnerships so advice to other brands is to start thinking about how they approach their relationships with customers and existing partners.
Up to now performance marketers can optimize towards the first transaction to make sure you're getting the right ROI but this won't be possible anymore.
[💎 @02:03:23] Bigger focus on user engagement is already happening in some companies. It's important to create relationships and have authentic communications with consumers. Invest in keeping your users.
It costs 5x more to acquire a user than to keep one.
David
There's precedent. Nothing is brand new but in-app marketing has been easy for a very long time but no other channel works that way (example: TV). You shouldn't try and cling to the (same) technology that is only true for 10% of users (or 30%!).
There is a big opportunity for app developers to create a true value exchange with the consumer, and things might actually not change that much.
[💎 @02:06:34] If you're not able to go 1:1 marketing for the majority of your ad dollars, then you should abandon the strategies that put you in play for 1:1 marketing. Get ready for the future.
Kevin
Even 10-20% is a signal, but is it accurate when it comes to other users (that don't accept)?
[💎 @02:08:20] Engaging with users is not only about advertising. You can also leverage CRM: email, push, SMS, etc. iOS 14 is not a setback in terms of communications with users, but users' experience with ads is going to be much less relevant/tailored than currently.
Ads will be more annoying than before.
Casie
We should not give up. A lot of GDPR users are opting in. Many consumers understand the value exchange and the importance of advertising.
You can sequence your prompts, educate a user over time until you get the consent.
Casie recommends a hybrid approach of collecting the IDFA if you can and leveraging SKAdNetwork if you can't.
Apple's attribution API is only a solution for a portion of the ecosystem that uses app install campaigns. For brands, collecting the IDFA is going to be as important as it has ever been:
[💎 @02:10:46] IDFA traffic might see more competition and therefore better performance for publishers. It might also bring more differentiated demand.
Mirela
Doesn't share Casie's optimism: opt-in rates will go down. Even brands with strong value propositions will not be able to incentivize users to opt-in. Estimates 0-20% opt-in rates. Safe to assume should adapt to a no-IDFA world and put a bigger emphasis on privacy.
Kevin
IDFA is similar to the opt-in rate to push notifications and there are several tactics to increase that.
[💎 @02:13:58] Asking for the IDFA permission has similarities to asking push permission but there will be more pushback. However:
1. You do not have to ask for IDFA in the initial session, you can prove the value of the app first
2. You can leverage several custom "pre-prompts" to better assess willingness to opt-in before asking for permission.
David
You have to broaden the definition, it can not be all based on the user.
[💎 @02:16:40] The fact that the UA manager is now also a monetization manager is a big opportunity to better understand what is happening because you can get data from both sides. Think about other signals that matter (example: niche/type of apps and games).
Example: once ran a test on cookie-list inventory. Some bid prices for specific websites' traffic with cookies enabled were 94% higher. The sites with higher pricing when the user was known were the ones with no contextual element like News. More contextual sites like Cafemom did much better because it's niche, and that will be the case of Puzzle games as well.
If you're ad supported, would you recommend the same strategy of buying LAT?
David
[💎 @02:21:00] LAT performance change in last 30 days:
Mobilitiware has had DSPs asking the same price for LAT users.
Casie
No shame in buying LAT traffic as long as it's contextual and learn from it.
Cross-installs has always been buying LAT traffic and have been able to make it work: some inventory works better just based on the nature of the app.
Facebook, Amazon only buy LAT off traffic and trying to figure it out.
Kevin
[💎 @02:25:40] You can figure out if a SDK can ask for permission on your behalf (and in general do anything with SKAdNetwork) because Apple has only one method to ask for this. Most SDKs are open source so you can check what they're doing!
You should make sure you own the communication.
First 3 months? When do we emerge better/stronger and "back to normal"?
Mirela
Casie
Kevin
A lot of publishers are not really paying attention to this and it's going to take a few months before they start working with this well.
David
As a publisher, will you register your traffic via your own SKAd id or will you bundle DSPs' SKAd ids?
If a user users FB or Google to sign on and that user doesn't allow tracking, can they still sign in.
How do you plan to enable the SKAdNetwork postback to DSPs when you will not be able to connect impressions/clicks to an install on an event level?
David Simon replaced Offer for Fyber. He also published a great recap about this discussion.
Kevin released Elixir, for a method of changing the conversion values without requiring an app update.
Casie
Do a ton of due diligence and thinking around how to deploy the consent prompt. How to design the experience to get users' consent?
[💎 @01:57:26] You're in control of where in the user journey you display the permission alert (ATT pop-up). You should be doing experiments ASAP to figure out what works better.
1 option: prompt before a rewarded video ad exposure (user already in mental mode of "value exchange")
Make it crystal clear that an app is ad-supported and consent is needed.
David
Get your strategy around the pop-up. Test it tonight.
Live the fact that this is coming and there is no silver bullet to save your IDFA world. So you're better off embracing it.
[💎 @02:00:48] You have to understand precisely where the demand for your inventory comes from. As an app developer you have access to a lot of information besides IDFA that matters to buyers and that you can make available. Take your app-ads.txt stuff seriously. Pay attention to the data that gets passed from your app to a programmatic auction.
Precision from David post-panel: the point here is that programmatic bidders use more than just IDFA to value an impression. They use app name, time of day, frequency etc. Pubs need to be sure they are providing that data. app-ads.txt is a file that publishers use to list what buyers are authorized to buy their inventory and what sellers are authorized to sell it. For example, PeopleFun has authorized Fyber to sell their supply. So when Liftoff looks up to see if we are an authorized seller, they can refer to the file.
[💎 @02:01:34] If you're not thinking about the LAT traffic as a testing ground today, you're missing out on an opportunity.
Mirela
Background in retention/engagement.
At Zinio they focus mostly on partnerships so advice to other brands is to start thinking about how they approach their relationships with customers and existing partners.
Up to now performance marketers can optimize towards the first transaction to make sure you're getting the right ROI but this won't be possible anymore.
[💎 @02:03:23] Bigger focus on user engagement is already happening in some companies. It's important to create relationships and have authentic communications with consumers. Invest in keeping your users.
It costs 5x more to acquire a user than to keep one.
David
There's precedent. Nothing is brand new but in-app marketing has been easy for a very long time but no other channel works that way (example: TV). You shouldn't try and cling to the (same) technology that is only true for 10% of users (or 30%!).
There is a big opportunity for app developers to create a true value exchange with the consumer, and things might actually not change that much.
[💎 @02:06:34] If you're not able to go 1:1 marketing for the majority of your ad dollars, then you should abandon the strategies that put you in play for 1:1 marketing. Get ready for the future.
Kevin
Even 10-20% is a signal, but is it accurate when it comes to other users (that don't accept)?
[💎 @02:08:20] Engaging with users is not only about advertising. You can also leverage CRM: email, push, SMS, etc. iOS 14 is not a setback in terms of communications with users, but users' experience with ads is going to be much less relevant/tailored than currently.
Ads will be more annoying than before.
Casie
We should not give up. A lot of GDPR users are opting in. Many consumers understand the value exchange and the importance of advertising.
You can sequence your prompts, educate a user over time until you get the consent.
Casie recommends a hybrid approach of collecting the IDFA if you can and leveraging SKAdNetwork if you can't.
Apple's attribution API is only a solution for a portion of the ecosystem that uses app install campaigns. For brands, collecting the IDFA is going to be as important as it has ever been:
[💎 @02:10:46] IDFA traffic might see more competition and therefore better performance for publishers. It might also bring more differentiated demand.
Mirela
Doesn't share Casie's optimism: opt-in rates will go down. Even brands with strong value propositions will not be able to incentivize users to opt-in. Estimates 0-20% opt-in rates. Safe to assume should adapt to a no-IDFA world and put a bigger emphasis on privacy.
Kevin
IDFA is similar to the opt-in rate to push notifications and there are several tactics to increase that.
[💎 @02:13:58] Asking for the IDFA permission has similarities to asking push permission but there will be more pushback. However:
1. You do not have to ask for IDFA in the initial session, you can prove the value of the app first
2. You can leverage several custom "pre-prompts" to better assess willingness to opt-in before asking for permission.
David
You have to broaden the definition, it can not be all based on the user.
[💎 @02:16:40] The fact that the UA manager is now also a monetization manager is a big opportunity to better understand what is happening because you can get data from both sides. Think about other signals that matter (example: niche/type of apps and games).
Example: once ran a test on cookie-list inventory. Some bid prices for specific websites' traffic with cookies enabled were 94% higher. The sites with higher pricing when the user was known were the ones with no contextual element like News. More contextual sites like Cafemom did much better because it's niche, and that will be the case of Puzzle games as well.
If you're ad supported, would you recommend the same strategy of buying LAT?
David
[💎 @02:21:00] LAT performance change in last 30 days:
Mobilitiware has had DSPs asking the same price for LAT users.
Casie
No shame in buying LAT traffic as long as it's contextual and learn from it.
Cross-installs has always been buying LAT traffic and have been able to make it work: some inventory works better just based on the nature of the app.
Facebook, Amazon only buy LAT off traffic and trying to figure it out.
Kevin
[💎 @02:25:40] You can figure out if a SDK can ask for permission on your behalf (and in general do anything with SKAdNetwork) because Apple has only one method to ask for this. Most SDKs are open source so you can check what they're doing!
You should make sure you own the communication.
First 3 months? When do we emerge better/stronger and "back to normal"?
Mirela
Casie
Kevin
A lot of publishers are not really paying attention to this and it's going to take a few months before they start working with this well.
David
As a publisher, will you register your traffic via your own SKAd id or will you bundle DSPs' SKAd ids?
If a user users FB or Google to sign on and that user doesn't allow tracking, can they still sign in.
How do you plan to enable the SKAdNetwork postback to DSPs when you will not be able to connect impressions/clicks to an install on an event level?
David Simon replaced Offer for Fyber. He also published a great recap about this discussion.
Kevin released Elixir, for a method of changing the conversion values without requiring an app update.
Casie
Do a ton of due diligence and thinking around how to deploy the consent prompt. How to design the experience to get users' consent?
[💎 @01:57:26] You're in control of where in the user journey you display the permission alert (ATT pop-up). You should be doing experiments ASAP to figure out what works better.
1 option: prompt before a rewarded video ad exposure (user already in mental mode of "value exchange")
Make it crystal clear that an app is ad-supported and consent is needed.
David
Get your strategy around the pop-up. Test it tonight.
Live the fact that this is coming and there is no silver bullet to save your IDFA world. So you're better off embracing it.
[💎 @02:00:48] You have to understand precisely where the demand for your inventory comes from. As an app developer you have access to a lot of information besides IDFA that matters to buyers and that you can make available. Take your app-ads.txt stuff seriously. Pay attention to the data that gets passed from your app to a programmatic auction.
Precision from David post-panel: the point here is that programmatic bidders use more than just IDFA to value an impression. They use app name, time of day, frequency etc. Pubs need to be sure they are providing that data. app-ads.txt is a file that publishers use to list what buyers are authorized to buy their inventory and what sellers are authorized to sell it. For example, PeopleFun has authorized Fyber to sell their supply. So when Liftoff looks up to see if we are an authorized seller, they can refer to the file.
[💎 @02:01:34] If you're not thinking about the LAT traffic as a testing ground today, you're missing out on an opportunity.
Mirela
Background in retention/engagement.
At Zinio they focus mostly on partnerships so advice to other brands is to start thinking about how they approach their relationships with customers and existing partners.
Up to now performance marketers can optimize towards the first transaction to make sure you're getting the right ROI but this won't be possible anymore.
[💎 @02:03:23] Bigger focus on user engagement is already happening in some companies. It's important to create relationships and have authentic communications with consumers. Invest in keeping your users.
It costs 5x more to acquire a user than to keep one.
David
There's precedent. Nothing is brand new but in-app marketing has been easy for a very long time but no other channel works that way (example: TV). You shouldn't try and cling to the (same) technology that is only true for 10% of users (or 30%!).
There is a big opportunity for app developers to create a true value exchange with the consumer, and things might actually not change that much.
[💎 @02:06:34] If you're not able to go 1:1 marketing for the majority of your ad dollars, then you should abandon the strategies that put you in play for 1:1 marketing. Get ready for the future.
Kevin
Even 10-20% is a signal, but is it accurate when it comes to other users (that don't accept)?
[💎 @02:08:20] Engaging with users is not only about advertising. You can also leverage CRM: email, push, SMS, etc. iOS 14 is not a setback in terms of communications with users, but users' experience with ads is going to be much less relevant/tailored than currently.
Ads will be more annoying than before.
Casie
We should not give up. A lot of GDPR users are opting in. Many consumers understand the value exchange and the importance of advertising.
You can sequence your prompts, educate a user over time until you get the consent.
Casie recommends a hybrid approach of collecting the IDFA if you can and leveraging SKAdNetwork if you can't.
Apple's attribution API is only a solution for a portion of the ecosystem that uses app install campaigns. For brands, collecting the IDFA is going to be as important as it has ever been:
[💎 @02:10:46] IDFA traffic might see more competition and therefore better performance for publishers. It might also bring more differentiated demand.
Mirela
Doesn't share Casie's optimism: opt-in rates will go down. Even brands with strong value propositions will not be able to incentivize users to opt-in. Estimates 0-20% opt-in rates. Safe to assume should adapt to a no-IDFA world and put a bigger emphasis on privacy.
Kevin
IDFA is similar to the opt-in rate to push notifications and there are several tactics to increase that.
[💎 @02:13:58] Asking for the IDFA permission has similarities to asking push permission but there will be more pushback. However:
1. You do not have to ask for IDFA in the initial session, you can prove the value of the app first
2. You can leverage several custom "pre-prompts" to better assess willingness to opt-in before asking for permission.
David
You have to broaden the definition, it can not be all based on the user.
[💎 @02:16:40] The fact that the UA manager is now also a monetization manager is a big opportunity to better understand what is happening because you can get data from both sides. Think about other signals that matter (example: niche/type of apps and games).
Example: once ran a test on cookie-list inventory. Some bid prices for specific websites' traffic with cookies enabled were 94% higher. The sites with higher pricing when the user was known were the ones with no contextual element like News. More contextual sites like Cafemom did much better because it's niche, and that will be the case of Puzzle games as well.
If you're ad supported, would you recommend the same strategy of buying LAT?
David
[💎 @02:21:00] LAT performance change in last 30 days:
Mobilitiware has had DSPs asking the same price for LAT users.
Casie
No shame in buying LAT traffic as long as it's contextual and learn from it.
Cross-installs has always been buying LAT traffic and have been able to make it work: some inventory works better just based on the nature of the app.
Facebook, Amazon only buy LAT off traffic and trying to figure it out.
Kevin
[💎 @02:25:40] You can figure out if a SDK can ask for permission on your behalf (and in general do anything with SKAdNetwork) because Apple has only one method to ask for this. Most SDKs are open source so you can check what they're doing!
You should make sure you own the communication.
First 3 months? When do we emerge better/stronger and "back to normal"?
Mirela
Casie
Kevin
A lot of publishers are not really paying attention to this and it's going to take a few months before they start working with this well.
David
As a publisher, will you register your traffic via your own SKAd id or will you bundle DSPs' SKAd ids?
If a user users FB or Google to sign on and that user doesn't allow tracking, can they still sign in.
How do you plan to enable the SKAdNetwork postback to DSPs when you will not be able to connect impressions/clicks to an install on an event level?