Data used to be the single source of truth for marketers, but this has changed; the bigger question is what do we know and how do we know it? Peggy Anne Salz talks with Athar Zia (Founder and CEO of BLKBOX.ai.) about how automation can give us answers and drive better results.
Post-ATT, VO and ROAS Facebook optimization are less effective than before. App advertisers need to focus again on AEO and MAI, and a tool like BLKBOX allows them to streamline Facebook campaigns through automation.
Advertisers should ideally allocate 1 (and no more than 2) out of their 9 campaigns to creative testing.
Facebook has rolled out statistical modeling where advertisers can still see performance on an ad level. Leverage this while it’s available.
Start using transfer learnings: if you have creatives working on Android, bring them in into iOS.
For advertisers to be successful, the single most important thing is to make sure that the events are set up right and the signal postback is correct. Purchase is typically the #1 event and then you have proxy signals. A lot of advertisers that are struggling are sending too many signals back to Facebook, which prevents them from acquiring high-value users.
With only 9 campaigns and 5 ad sets per campaign, you really need to think about your strategy. Start segmenting your campaigns based on value. You can’t have ad sets with different audiences into a single campaign anymore (lookalike, value-based, interest, etc.), because you won’t be able to know what performs.
Lower funnel optimization is starting to decay (VO, ROAS optimization) because FB and Google algorithms are not as effective as before. Start leveraging AEO and MAI, and use historical data to understand what type of users you acquire and where.
Post-ATT, VO and ROAS Facebook optimization are less effective than before. App advertisers need to focus again on AEO and MAI, and a tool like BLKBOX allows them to streamline Facebook campaigns through automation.
Advertisers should ideally allocate 1 (and no more than 2) out of their 9 campaigns to creative testing.
Facebook has rolled out statistical modeling where advertisers can still see performance on an ad level. Leverage this while it’s available.
Start using transfer learnings: if you have creatives working on Android, bring them in into iOS.
For advertisers to be successful, the single most important thing is to make sure that the events are set up right and the signal postback is correct. Purchase is typically the #1 event and then you have proxy signals. A lot of advertisers that are struggling are sending too many signals back to Facebook, which prevents them from acquiring high-value users.
With only 9 campaigns and 5 ad sets per campaign, you really need to think about your strategy. Start segmenting your campaigns based on value. You can’t have ad sets with different audiences into a single campaign anymore (lookalike, value-based, interest, etc.), because you won’t be able to know what performs.
Lower funnel optimization is starting to decay (VO, ROAS optimization) because FB and Google algorithms are not as effective as before. Start leveraging AEO and MAI, and use historical data to understand what type of users you acquire and where.
Post-ATT, VO and ROAS Facebook optimization are less effective than before. App advertisers need to focus again on AEO and MAI, and a tool like BLKBOX allows them to streamline Facebook campaigns through automation.
Advertisers should ideally allocate 1 (and no more than 2) out of their 9 campaigns to creative testing.
Facebook has rolled out statistical modeling where advertisers can still see performance on an ad level. Leverage this while it’s available.
Start using transfer learnings: if you have creatives working on Android, bring them in into iOS.
For advertisers to be successful, the single most important thing is to make sure that the events are set up right and the signal postback is correct. Purchase is typically the #1 event and then you have proxy signals. A lot of advertisers that are struggling are sending too many signals back to Facebook, which prevents them from acquiring high-value users.
With only 9 campaigns and 5 ad sets per campaign, you really need to think about your strategy. Start segmenting your campaigns based on value. You can’t have ad sets with different audiences into a single campaign anymore (lookalike, value-based, interest, etc.), because you won’t be able to know what performs.
Lower funnel optimization is starting to decay (VO, ROAS optimization) because FB and Google algorithms are not as effective as before. Start leveraging AEO and MAI, and use historical data to understand what type of users you acquire and where.
Notes for this resource are currently being transferred and will be available soon.
[💎@03:28] Post-ATT, VO and ROAS Facebook optimization are less effective than before. App advertisers need to focus again on AEO and MAI, and a tool like BLKBOX allows them to streamline Facebook campaigns through automation.
In the old world: as many campaigns and ad sets as you wanted, and could easily know what performed best. But now there are only 9 campaigns.
[💎@05:05] Advertisers should ideally allocate 1 (and no more than 2) out of their 9 campaigns to creative testing.
[💎@05:32] Facebook has rolled out statistical modeling where advertisers can still see performance on an ad level. Leverage this while it’s available.
[💎@05:44] Start using transfer learnings: if you have creatives working on Android, bring them in into iOS.
Platform requires 3 inputs: budget, bids, creatives.
The biggest lever that hypercasual advertisers have is to build fun addicting games, and get users in the game by having high-quality creatives.
Gaming is a young industry compared to others.
[💎@14:23] For advertisers to be successful, the single most important thing is to make sure that the events are set up right and the signal postback is correct. Purchase is typically the #1 event and then you have proxy signals. A lot of advertisers that are struggling are sending too many signals back to Facebook, which prevents them from acquiring high-value users.
[💎@15:08] With only 9 campaigns and 5 ad sets per campaign, you really need to think about your strategy. Start segmenting your campaigns based on value. You can’t have ad sets with different audiences into a single campaign anymore (lookalike, value-based, interest, etc.), because you won’t be able to know what performs.
[💎@15:49] Lower funnel optimization is starting to decay (VO, ROAS optimization) because FB and Google algorithms are not as effective as before. Start leveraging AEO and MAI, and use historical data to understand what type of users you acquire and where.
Ad tech consolidation: new but will happen more.
Prediction: frequency of pandemics or other will keep increasing. Gaming thrived the first time around because advertisers pulled out.
How to build end-to-end automation where you have the input but…
Tools to have in toolkit:
Slack to facilitate communication.
Podcast: Deconstruction of fun, Game spot.
Also the network of peers.
[💎@03:28] Post-ATT, VO and ROAS Facebook optimization are less effective than before. App advertisers need to focus again on AEO and MAI, and a tool like BLKBOX allows them to streamline Facebook campaigns through automation.
In the old world: as many campaigns and ad sets as you wanted, and could easily know what performed best. But now there are only 9 campaigns.
[💎@05:05] Advertisers should ideally allocate 1 (and no more than 2) out of their 9 campaigns to creative testing.
[💎@05:32] Facebook has rolled out statistical modeling where advertisers can still see performance on an ad level. Leverage this while it’s available.
[💎@05:44] Start using transfer learnings: if you have creatives working on Android, bring them in into iOS.
Platform requires 3 inputs: budget, bids, creatives.
The biggest lever that hypercasual advertisers have is to build fun addicting games, and get users in the game by having high-quality creatives.
Gaming is a young industry compared to others.
[💎@14:23] For advertisers to be successful, the single most important thing is to make sure that the events are set up right and the signal postback is correct. Purchase is typically the #1 event and then you have proxy signals. A lot of advertisers that are struggling are sending too many signals back to Facebook, which prevents them from acquiring high-value users.
[💎@15:08] With only 9 campaigns and 5 ad sets per campaign, you really need to think about your strategy. Start segmenting your campaigns based on value. You can’t have ad sets with different audiences into a single campaign anymore (lookalike, value-based, interest, etc.), because you won’t be able to know what performs.
[💎@15:49] Lower funnel optimization is starting to decay (VO, ROAS optimization) because FB and Google algorithms are not as effective as before. Start leveraging AEO and MAI, and use historical data to understand what type of users you acquire and where.
Ad tech consolidation: new but will happen more.
Prediction: frequency of pandemics or other will keep increasing. Gaming thrived the first time around because advertisers pulled out.
How to build end-to-end automation where you have the input but…
Tools to have in toolkit:
Slack to facilitate communication.
Podcast: Deconstruction of fun, Game spot.
Also the network of peers.
[💎@03:28] Post-ATT, VO and ROAS Facebook optimization are less effective than before. App advertisers need to focus again on AEO and MAI, and a tool like BLKBOX allows them to streamline Facebook campaigns through automation.
In the old world: as many campaigns and ad sets as you wanted, and could easily know what performed best. But now there are only 9 campaigns.
[💎@05:05] Advertisers should ideally allocate 1 (and no more than 2) out of their 9 campaigns to creative testing.
[💎@05:32] Facebook has rolled out statistical modeling where advertisers can still see performance on an ad level. Leverage this while it’s available.
[💎@05:44] Start using transfer learnings: if you have creatives working on Android, bring them in into iOS.
Platform requires 3 inputs: budget, bids, creatives.
The biggest lever that hypercasual advertisers have is to build fun addicting games, and get users in the game by having high-quality creatives.
Gaming is a young industry compared to others.
[💎@14:23] For advertisers to be successful, the single most important thing is to make sure that the events are set up right and the signal postback is correct. Purchase is typically the #1 event and then you have proxy signals. A lot of advertisers that are struggling are sending too many signals back to Facebook, which prevents them from acquiring high-value users.
[💎@15:08] With only 9 campaigns and 5 ad sets per campaign, you really need to think about your strategy. Start segmenting your campaigns based on value. You can’t have ad sets with different audiences into a single campaign anymore (lookalike, value-based, interest, etc.), because you won’t be able to know what performs.
[💎@15:49] Lower funnel optimization is starting to decay (VO, ROAS optimization) because FB and Google algorithms are not as effective as before. Start leveraging AEO and MAI, and use historical data to understand what type of users you acquire and where.
Ad tech consolidation: new but will happen more.
Prediction: frequency of pandemics or other will keep increasing. Gaming thrived the first time around because advertisers pulled out.
How to build end-to-end automation where you have the input but…
Tools to have in toolkit:
Slack to facilitate communication.
Podcast: Deconstruction of fun, Game spot.
Also the network of peers.
