Thomas Husson (VP, Principal Analyst at Forrester) and Momchil Kyurkchiev (CEO of Leanplum) discuss the challenges companies face to engage their mobile customers in today’s attention economy.
The #1 reason consumers delete apps is due to frequent & irrelevant communications for 61% of Baby Boomers, 78% of Millennials and 67% of Gen Z.
The #1 reason consumers delete apps is due to frequent & irrelevant communications for 61% of Baby Boomers, 78% of Millennials and 67% of Gen Z.
The #1 reason consumers delete apps is due to frequent & irrelevant communications for 61% of Baby Boomers, 78% of Millennials and 67% of Gen Z.
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Need to be precise and meaningful vs. noise.
1003 US Smartphone users survey: email is the most preferred form of communication for brands on mobile device (43% of Millennials)
[💎@04:15]
Reduce cognitive load: “moment marketing”, right message for the right context. As much as possible:
Source: Swrve
Shift from campaigns to moments. It all starts with data, and AI/automation can then help.
Potential impact of doing this right: +30%.
Layered approach: starts with a team really understanding the customer journey.
Need to be precise and meaningful vs. noise.
1003 US Smartphone users survey: email is the most preferred form of communication for brands on mobile device (43% of Millennials)
[💎@04:15]
Reduce cognitive load: “moment marketing”, right message for the right context. As much as possible:
Source: Swrve
Shift from campaigns to moments. It all starts with data, and AI/automation can then help.
Potential impact of doing this right: +30%.
Layered approach: starts with a team really understanding the customer journey.
Need to be precise and meaningful vs. noise.
1003 US Smartphone users survey: email is the most preferred form of communication for brands on mobile device (43% of Millennials)
[💎@04:15]
Reduce cognitive load: “moment marketing”, right message for the right context. As much as possible:
Source: Swrve
Shift from campaigns to moments. It all starts with data, and AI/automation can then help.
Potential impact of doing this right: +30%.
Layered approach: starts with a team really understanding the customer journey.
