Mobile Strategies That Help Build Brand Loyalty

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Thomas Husson (VP, Principal Analyst at Forrester) and Momchil Kyurkchiev (CEO of Leanplum) discuss the challenges companies face to engage their mobile customers in today’s attention economy.

Source:
Mobile Strategies That Help Build Brand Loyalty
(no direct link to watch/listen)
(direct link to watch/listen)
Type:
Webinar
Publication date:
October 14, 2019
Added to the Vault on:
March 21, 2020
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The #1 reason consumers delete apps is due to frequent & irrelevant communications for 61% of Baby Boomers, 78% of Millennials and 67% of Gen Z.

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The #1 reason consumers delete apps is due to frequent & irrelevant communications for 61% of Baby Boomers, 78% of Millennials and 67% of Gen Z.

04:15
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The #1 reason consumers delete apps is due to frequent & irrelevant communications for 61% of Baby Boomers, 78% of Millennials and 67% of Gen Z.

04:15
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Notes for this resource are currently being transferred and will be available soon.

Need to be precise and meaningful vs. noise.

1003 US Smartphone users survey: email is the most preferred form of communication for brands on mobile device (43% of Millennials)

[💎@04:15]


Reduce cognitive load: “moment marketing”, right message for the right context. As much as possible:

  • Individual
  • Real Time
  • Predictive

Source: Swrve


Shift from campaigns to moments. It all starts with data, and AI/automation can then help.


Potential impact of doing this right: +30%.

Layered approach: starts with a team really understanding the customer journey.



The notes from this resource are only available to premium members.
↘ At this point, you know what to do ↙
Upgrade Your Plan

Need to be precise and meaningful vs. noise.

1003 US Smartphone users survey: email is the most preferred form of communication for brands on mobile device (43% of Millennials)

[💎@04:15]


Reduce cognitive load: “moment marketing”, right message for the right context. As much as possible:

  • Individual
  • Real Time
  • Predictive

Source: Swrve


Shift from campaigns to moments. It all starts with data, and AI/automation can then help.


Potential impact of doing this right: +30%.

Layered approach: starts with a team really understanding the customer journey.



The notes from this resource are only available to premium members.

The detailed notes taken for a resource are an easy way to see the gems in context to get a better understanding. They also include any relevant visuals from the source.
↘ At this point, you know what to do ↙
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Need to be precise and meaningful vs. noise.

1003 US Smartphone users survey: email is the most preferred form of communication for brands on mobile device (43% of Millennials)

[💎@04:15]


Reduce cognitive load: “moment marketing”, right message for the right context. As much as possible:

  • Individual
  • Real Time
  • Predictive

Source: Swrve


Shift from campaigns to moments. It all starts with data, and AI/automation can then help.


Potential impact of doing this right: +30%.

Layered approach: starts with a team really understanding the customer journey.