Adam Rakib (President and co-founder of StoreMaven - Store A/B testing tool) takes a deep dive into all things organic user acquisition for mobile games and apps.
App store data is available in a silo whereas it's the context (and how it evolves based on changes we make) that matters.
Make sure that you
- Measure the right data that influences organic growth
- Find the most impactful levers that influence the right KPIs
An organic UA framework relies on 3 pillars:
1. Monitoring - what's happening?
2. Root cause analysis - what caused the change?
3. Experimentation - can I amplify or prevent the change?
App store data is available in a silo whereas it's the context (and how it evolves based on changes we make) that matters.
Make sure that you
- Measure the right data that influences organic growth
- Find the most impactful levers that influence the right KPIs
An organic UA framework relies on 3 pillars:
1. Monitoring - what's happening?
2. Root cause analysis - what caused the change?
3. Experimentation - can I amplify or prevent the change?
App store data is available in a silo whereas it's the context (and how it evolves based on changes we make) that matters.
Make sure that you
- Measure the right data that influences organic growth
- Find the most impactful levers that influence the right KPIs
An organic UA framework relies on 3 pillars:
1. Monitoring - what's happening?
2. Root cause analysis - what caused the change?
3. Experimentation - can I amplify or prevent the change?
Notes for this resource are currently being transferred and will be available soon.
To influence organic growth on the stores we want to understand how the platform sees us as well as the user journey.
Increasing the search funnel
[💎@07:15] App store data is available in a silo whereas it's the context (and how it evolves based on changes we make) that matters.
[💎@08:54] Make sure that you
[💎@09:32] An organic UA framework relies on 3 pillars:
Steps for the analysis of the monitored changed below
This kind of analysis can help you decide what to do next. Example: increase YT spend. But you also want to look at the ROAS you're seeing from the channel and the organic uplift it brings to see if it's a profitable way.
Find what growth experiments you can run and what levers they reveal.
To influence organic growth on the stores we want to understand how the platform sees us as well as the user journey.
Increasing the search funnel
[💎@07:15] App store data is available in a silo whereas it's the context (and how it evolves based on changes we make) that matters.
[💎@08:54] Make sure that you
[💎@09:32] An organic UA framework relies on 3 pillars:
Steps for the analysis of the monitored changed below
This kind of analysis can help you decide what to do next. Example: increase YT spend. But you also want to look at the ROAS you're seeing from the channel and the organic uplift it brings to see if it's a profitable way.
Find what growth experiments you can run and what levers they reveal.
To influence organic growth on the stores we want to understand how the platform sees us as well as the user journey.
Increasing the search funnel
[💎@07:15] App store data is available in a silo whereas it's the context (and how it evolves based on changes we make) that matters.
[💎@08:54] Make sure that you
[💎@09:32] An organic UA framework relies on 3 pillars:
Steps for the analysis of the monitored changed below
This kind of analysis can help you decide what to do next. Example: increase YT spend. But you also want to look at the ROAS you're seeing from the channel and the organic uplift it brings to see if it's a profitable way.
Find what growth experiments you can run and what levers they reveal.
