Natalie Drozd (Marketing Manager at Hily - Dating app) explains how to combine cross-team knowledge in creating the Product Page that everyone will love.
To find the point of coherency between Brand/UA/ASO, start by analyzing needs: make the list of common goals, find out points of conflict (where do goals conflict), figure out KPIs (short-term KPIs can differ but long-term usually aligned), know the sphere of responsibilities and expertise of each person.
Your colleagues are experts in their field. When figuring out how the teams may work together, practice active listening: do not interrupt, ask about the common pain-points, ask for feedback on your ideas, agree on a common workflow and make sure you're on the same page.
You have to adjust your product page to what works best in paid UA: adjust screenshots, add the best performing features in the video, tone of voice, adjust the your full description to the things covered in your ads.
You can adjust your app name to the brand's "big idea', play around with brand colors, tailor your description to your brand positioning, use brand ambassadors and published articles to increase credibility.
To find the point of coherency between Brand/UA/ASO, start by analyzing needs: make the list of common goals, find out points of conflict (where do goals conflict), figure out KPIs (short-term KPIs can differ but long-term usually aligned), know the sphere of responsibilities and expertise of each person.
Your colleagues are experts in their field. When figuring out how the teams may work together, practice active listening: do not interrupt, ask about the common pain-points, ask for feedback on your ideas, agree on a common workflow and make sure you're on the same page.
You have to adjust your product page to what works best in paid UA: adjust screenshots, add the best performing features in the video, tone of voice, adjust the your full description to the things covered in your ads.
You can adjust your app name to the brand's "big idea', play around with brand colors, tailor your description to your brand positioning, use brand ambassadors and published articles to increase credibility.
To find the point of coherency between Brand/UA/ASO, start by analyzing needs: make the list of common goals, find out points of conflict (where do goals conflict), figure out KPIs (short-term KPIs can differ but long-term usually aligned), know the sphere of responsibilities and expertise of each person.
Your colleagues are experts in their field. When figuring out how the teams may work together, practice active listening: do not interrupt, ask about the common pain-points, ask for feedback on your ideas, agree on a common workflow and make sure you're on the same page.
You have to adjust your product page to what works best in paid UA: adjust screenshots, add the best performing features in the video, tone of voice, adjust the your full description to the things covered in your ads.
You can adjust your app name to the brand's "big idea', play around with brand colors, tailor your description to your brand positioning, use brand ambassadors and published articles to increase credibility.
Notes for this resource are currently being transferred and will be available soon.
Separate teams with potentially separate goals, but we are all connected.
We want to find the point of coherency between the different teams.
[💎@04:14] To find the point of coherency between Brand/UA/ASO, start by analyzing needs: make the list of common goals, find out points of conflict (where do goals conflict), figure out KPIs (short-term KPIs can differ but long-term usually aligned), know the sphere of responsibilities and expertise of each person.
[💎@08:39] Your colleagues are experts in their field. When figuring out how the teams may work together, practice active listening: do not interrupt, ask about the common pain-points, ask for feedback on your ideas, agree on a common workflow and make sure you're on the same page.
Examples of ASO & Paid UA ideas:
[💎@10:13] You have to adjust your product page to what works best in paid UA: adjust screenshots, add the best performing features in the video, tone of voice, adjust the your full description to the things covered in your ads.
Hilly example of no-go from a keyword perspective: "hookup".
[💎@12:59] You can adjust your app name to the brand's "big idea', play around with brand colors, tailor your description to your brand positioning, use brand ambassadors and published articles to increase credibility.
Separate teams with potentially separate goals, but we are all connected.
We want to find the point of coherency between the different teams.
[💎@04:14] To find the point of coherency between Brand/UA/ASO, start by analyzing needs: make the list of common goals, find out points of conflict (where do goals conflict), figure out KPIs (short-term KPIs can differ but long-term usually aligned), know the sphere of responsibilities and expertise of each person.
[💎@08:39] Your colleagues are experts in their field. When figuring out how the teams may work together, practice active listening: do not interrupt, ask about the common pain-points, ask for feedback on your ideas, agree on a common workflow and make sure you're on the same page.
Examples of ASO & Paid UA ideas:
[💎@10:13] You have to adjust your product page to what works best in paid UA: adjust screenshots, add the best performing features in the video, tone of voice, adjust the your full description to the things covered in your ads.
Hilly example of no-go from a keyword perspective: "hookup".
[💎@12:59] You can adjust your app name to the brand's "big idea', play around with brand colors, tailor your description to your brand positioning, use brand ambassadors and published articles to increase credibility.
Separate teams with potentially separate goals, but we are all connected.
We want to find the point of coherency between the different teams.
[💎@04:14] To find the point of coherency between Brand/UA/ASO, start by analyzing needs: make the list of common goals, find out points of conflict (where do goals conflict), figure out KPIs (short-term KPIs can differ but long-term usually aligned), know the sphere of responsibilities and expertise of each person.
[💎@08:39] Your colleagues are experts in their field. When figuring out how the teams may work together, practice active listening: do not interrupt, ask about the common pain-points, ask for feedback on your ideas, agree on a common workflow and make sure you're on the same page.
Examples of ASO & Paid UA ideas:
[💎@10:13] You have to adjust your product page to what works best in paid UA: adjust screenshots, add the best performing features in the video, tone of voice, adjust the your full description to the things covered in your ads.
Hilly example of no-go from a keyword perspective: "hookup".
[💎@12:59] You can adjust your app name to the brand's "big idea', play around with brand colors, tailor your description to your brand positioning, use brand ambassadors and published articles to increase credibility.
