Rewarded Video & Other Ad Formats

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💎 #

1

Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.

05:25

View gem in the Notes

💎 #

2

Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.

06:26

View gem in the Notes

💎 #

3

The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.

39:00

View gem in the Notes

The gems from this resource are only available to premium members.

💎 #

1

Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.

05:25

💎 #

2

Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.

06:26

💎 #

3

The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.

39:00

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💎 #

1

Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.

05:25

💎 #

2

Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.

06:26

💎 #

3

The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.

39:00

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NOTES Gems Discussion

Notes for this resource are currently being transferred and will be available soon.

Note: webinar is based on top grossers and top advertisers.

In general, less video is used for creatives for non-games.

Creative examples

You want to challenge viewers but also not misrepresent the app otherwise you will not drive revenue.

Good

[💎@05:25] Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.

Also add subtitles.
[💎@06:26] Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.

Show the actual product and make it easy to follow (IQ Option example)

What works:

Bad

Be careful of creatives that are: too confusing, taking too much time to get to the point or not leveraging the video format.
Do not create an ad that is too misleading (UA vs. Retention).

Stay away from

Lead creatives with your hook.

Rewarded video & other ad formats

Pitch for Facebook Audience Network.

Several case studies shared. You can find most here.

Q&A

[💎@39:00] The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.

The notes from this resource are only available to premium members.

Note: webinar is based on top grossers and top advertisers.

In general, less video is used for creatives for non-games.

Creative examples

You want to challenge viewers but also not misrepresent the app otherwise you will not drive revenue.

Good

[💎@05:25] Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.

Also add subtitles.
[💎@06:26] Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.

Show the actual product and make it easy to follow (IQ Option example)

What works:

Bad

Be careful of creatives that are: too confusing, taking too much time to get to the point or not leveraging the video format.
Do not create an ad that is too misleading (UA vs. Retention).

Stay away from

Lead creatives with your hook.

Rewarded video & other ad formats

Pitch for Facebook Audience Network.

Several case studies shared. You can find most here.

Q&A

[💎@39:00] The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.

The notes from this resource are only available to premium members.

Note: webinar is based on top grossers and top advertisers.

In general, less video is used for creatives for non-games.

Creative examples

You want to challenge viewers but also not misrepresent the app otherwise you will not drive revenue.

Good

[💎@05:25] Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.

Also add subtitles.
[💎@06:26] Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.

Show the actual product and make it easy to follow (IQ Option example)

What works:

Bad

Be careful of creatives that are: too confusing, taking too much time to get to the point or not leveraging the video format.
Do not create an ad that is too misleading (UA vs. Retention).

Stay away from

Lead creatives with your hook.

Rewarded video & other ad formats

Pitch for Facebook Audience Network.

Several case studies shared. You can find most here.

Q&A

[💎@39:00] The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.

Rewarded Video & Other Ad Formats

Invite a colleague or friend for 3 months

Creative examples

Rewarded video & other ad formats

Q&A

Creative examples

Rewarded video & other ad formats

Q&A

Creative examples

Rewarded video & other ad formats

Q&A