Rewarded Video & Other Ad Formats

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3

Jonathan Kay (Founder at Apptopia - ad intelligence tool) and Noah Gorsky (Client partner at Facebook Audience Network) talk about what is working and what is not and discuss understanding the ad performance of today's mobile creatives.

Source:
Rewarded Video & Other Ad Formats
(no direct link to watch/listen)
(direct link to watch/listen)
Type:
Webinar
Publication date:
November 20, 2019
Added to the Vault on:
March 23, 2020
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💎 #
1

Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.

05:25
💎 #
2

Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.

06:26
💎 #
3

The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.

39:00
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💎 #
1

Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.

05:25
💎 #
2

Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.

06:26
💎 #
3

The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.

39:00
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💎 #
1

Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.

05:25
💎 #
2

Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.

06:26
💎 #
3

The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.

39:00
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Become a member to:
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Notes for this resource are currently being transferred and will be available soon.

Note: webinar is based on top grossers and top advertisers.


In general, less video is used for creatives for non-games.


Creative examples


You want to challenge viewers but also not misrepresent the app otherwise you will not drive revenue.


  • Good
  • [💎@05:25] Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.
  • Also add subtitles.
  • [💎@06:26] Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.
  • Show the actual product and make it easy to follow (IQ Option example)


What works:

  • Bad
  • Be careful of creatives that are: too confusing, taking too much time to get to the point or not leveraging the video format.
  • Do not create an ad that is too misleading (UA vs. Retention).


Stay away from


Lead creatives with your hook.


Rewarded video & other ad formats

Pitch for Facebook Audience Network.


Several case studies shared. You can find most here.


Q&A

[💎@39:00] The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.


The notes from this resource are only available to premium members.
↘ At this point, you know what to do ↙
Upgrade Your Plan

Note: webinar is based on top grossers and top advertisers.


In general, less video is used for creatives for non-games.


Creative examples


You want to challenge viewers but also not misrepresent the app otherwise you will not drive revenue.


  • Good
  • [💎@05:25] Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.
  • Also add subtitles.
  • [💎@06:26] Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.
  • Show the actual product and make it easy to follow (IQ Option example)


What works:

  • Bad
  • Be careful of creatives that are: too confusing, taking too much time to get to the point or not leveraging the video format.
  • Do not create an ad that is too misleading (UA vs. Retention).


Stay away from


Lead creatives with your hook.


Rewarded video & other ad formats

Pitch for Facebook Audience Network.


Several case studies shared. You can find most here.


Q&A

[💎@39:00] The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.


The notes from this resource are only available to premium members.

The detailed notes taken for a resource are an easy way to see the gems in context to get a better understanding. They also include any relevant visuals from the source.
↘ At this point, you know what to do ↙
GET Access

Note: webinar is based on top grossers and top advertisers.


In general, less video is used for creatives for non-games.


Creative examples


You want to challenge viewers but also not misrepresent the app otherwise you will not drive revenue.


  • Good
  • [💎@05:25] Have an actress on top of the video, influencer-style (Best Fiends), that way you have a thumb stopper then the gameplay.
  • Also add subtitles.
  • [💎@06:26] Present a challenge and "dare" players to try (Homescapes): use psychology by saying that most people can't achieve something and provide a lack of satisfying ending to get people to try themselves.
  • Show the actual product and make it easy to follow (IQ Option example)


What works:

  • Bad
  • Be careful of creatives that are: too confusing, taking too much time to get to the point or not leveraging the video format.
  • Do not create an ad that is too misleading (UA vs. Retention).


Stay away from


Lead creatives with your hook.


Rewarded video & other ad formats

Pitch for Facebook Audience Network.


Several case studies shared. You can find most here.


Q&A

[💎@39:00] The Facebook Ad Network team is looking at validating ads through AI (SafeDK-style methodology). More info about SafeDK using AI here.