Drew Fung (Current - online bank) shares novel ways to interest and acquire Millennials and lifts the lid on the ad creatives that inspire trust.
A main point given competition in online banking is to instill trust in the product through creatives.
Marketing Stack:
- Adjust - MMP,
- Segment - One SDK to collect user events,
- Looker & Amplitude - Reporting, to segment user and where they came from,
- Braze - Customer (re)engagement.
They re-engage customers on day 2 or 3. Example: activating their card (sent via push or email).
If you see any flatness in your click to install time, it is probably not incremental. Play attention to the deltas between days.
A main point given competition in online banking is to instill trust in the product through creatives.
Marketing Stack:
- Adjust - MMP,
- Segment - One SDK to collect user events,
- Looker & Amplitude - Reporting, to segment user and where they came from,
- Braze - Customer (re)engagement.
They re-engage customers on day 2 or 3. Example: activating their card (sent via push or email).
If you see any flatness in your click to install time, it is probably not incremental. Play attention to the deltas between days.
A main point given competition in online banking is to instill trust in the product through creatives.
Marketing Stack:
- Adjust - MMP,
- Segment - One SDK to collect user events,
- Looker & Amplitude - Reporting, to segment user and where they came from,
- Braze - Customer (re)engagement.
They re-engage customers on day 2 or 3. Example: activating their card (sent via push or email).
If you see any flatness in your click to install time, it is probably not incremental. Play attention to the deltas between days.
Notes for this resource are currently being transferred and will be available soon.
Using some “gaming”/achievement components to Current’s product to get customers to achieve their goals.
UA team works closely with product, creative and engineering => positive feedback loop. Example of a recent feature is Current tags:
[💎@11:00] A main point given competition is to instill trust in the product through creatives (check out some creatives here):
“Wild” ideas that didn’t work:
=> Rely on brand
[💎@19:50] In terms of marketing stack:
[💎@22:00] They re-engage customers on day 2 or 3. Example: activating their card (sent via push or email).
The impression-to-install time (ITIT) and click-to-install time (CTIT) are very important to monitor if you’re working with many networks.
[💎@25:50] If you see any flatness in your click to install time, it is probably not incremental. Play attention to the deltas between days. (Check out Drew's article here for more info)
Using some “gaming”/achievement components to Current’s product to get customers to achieve their goals.
UA team works closely with product, creative and engineering => positive feedback loop. Example of a recent feature is Current tags:
[💎@11:00] A main point given competition is to instill trust in the product through creatives (check out some creatives here):
“Wild” ideas that didn’t work:
=> Rely on brand
[💎@19:50] In terms of marketing stack:
[💎@22:00] They re-engage customers on day 2 or 3. Example: activating their card (sent via push or email).
The impression-to-install time (ITIT) and click-to-install time (CTIT) are very important to monitor if you’re working with many networks.
[💎@25:50] If you see any flatness in your click to install time, it is probably not incremental. Play attention to the deltas between days. (Check out Drew's article here for more info)
Using some “gaming”/achievement components to Current’s product to get customers to achieve their goals.
UA team works closely with product, creative and engineering => positive feedback loop. Example of a recent feature is Current tags:
[💎@11:00] A main point given competition is to instill trust in the product through creatives (check out some creatives here):
“Wild” ideas that didn’t work:
=> Rely on brand
[💎@19:50] In terms of marketing stack:
[💎@22:00] They re-engage customers on day 2 or 3. Example: activating their card (sent via push or email).
The impression-to-install time (ITIT) and click-to-install time (CTIT) are very important to monitor if you’re working with many networks.
[💎@25:50] If you see any flatness in your click to install time, it is probably not incremental. Play attention to the deltas between days. (Check out Drew's article here for more info)