Andy Carvell (Phiture - mobile growth consultancy) talks about the Mobile Growth Stack (and how to use it), the RRF formula to improve retention and the go-to playbook Andy uses for increasing revenue generated for an app.
Although the Mobile Growth Stack is meant to be thorough, you need to figure out the few things that will yield the best results and focus/double down on them. You can not do everything.
Focus on engagement and retention first and compare vs. industry benchmark. Don’t scale before this.
Differentiate activity (example: notification) and the channel (push notification, SMS, email, snail mail etc.). Channel might not be effective, but activity still can be.
RRF (Reach x Relevance x Frequency) gives you the overall impact you can have when re-engaging.
Introducing users to the value of the product (including content for the free tier) can lead to great results.
Although the Mobile Growth Stack is meant to be thorough, you need to figure out the few things that will yield the best results and focus/double down on them. You can not do everything.
Focus on engagement and retention first and compare vs. industry benchmark. Don’t scale before this.
Differentiate activity (example: notification) and the channel (push notification, SMS, email, snail mail etc.). Channel might not be effective, but activity still can be.
RRF (Reach x Relevance x Frequency) gives you the overall impact you can have when re-engaging.
Introducing users to the value of the product (including content for the free tier) can lead to great results.
Although the Mobile Growth Stack is meant to be thorough, you need to figure out the few things that will yield the best results and focus/double down on them. You can not do everything.
Focus on engagement and retention first and compare vs. industry benchmark. Don’t scale before this.
Differentiate activity (example: notification) and the channel (push notification, SMS, email, snail mail etc.). Channel might not be effective, but activity still can be.
RRF (Reach x Relevance x Frequency) gives you the overall impact you can have when re-engaging.
Introducing users to the value of the product (including content for the free tier) can lead to great results.
Notes for this resource are currently being transferred and will be available soon.
[💎@03:30] Although the Mobile Growth Stack is meant to be thorough, you need to figure out the few things that will yield the best results and focus/double down on them. You can not do everything.
Start with getting basic analytics setup so you can attribute downloads, measure cohort retention and track events to understand users’ behavior.
[💎@06:45] Focus on engagement and retention first and compare vs. industry benchmark. Don’t scale before this.
[💎@11:30] Differentiate activity (example: notification) and the channel (push notification, SMS, email, snail mail etc.). Channel might not be effective, but activity still can be.
[💎@12:25] RRF (Reach x Relevance x Frequency) gives you the overall impact you can have when re-engaging:
Initially opted for 1 notification every 24 hours (MVP). Later you can evolve to a more complex system.
One of the biggest impacts: optimizing the icon => one of the first things to revisit. Try adding the name of the app.
[💎@27:15] Introducing users to the value of the product (including content for the free tier) can lead to great results. Example: surfacing the free content via in-app messaging to new users led to a > 100% increase in conversion to subscription.
[💎@03:30] Although the Mobile Growth Stack is meant to be thorough, you need to figure out the few things that will yield the best results and focus/double down on them. You can not do everything.
Start with getting basic analytics setup so you can attribute downloads, measure cohort retention and track events to understand users’ behavior.
[💎@06:45] Focus on engagement and retention first and compare vs. industry benchmark. Don’t scale before this.
[💎@11:30] Differentiate activity (example: notification) and the channel (push notification, SMS, email, snail mail etc.). Channel might not be effective, but activity still can be.
[💎@12:25] RRF (Reach x Relevance x Frequency) gives you the overall impact you can have when re-engaging:
Initially opted for 1 notification every 24 hours (MVP). Later you can evolve to a more complex system.
One of the biggest impacts: optimizing the icon => one of the first things to revisit. Try adding the name of the app.
[💎@27:15] Introducing users to the value of the product (including content for the free tier) can lead to great results. Example: surfacing the free content via in-app messaging to new users led to a > 100% increase in conversion to subscription.
[💎@03:30] Although the Mobile Growth Stack is meant to be thorough, you need to figure out the few things that will yield the best results and focus/double down on them. You can not do everything.
Start with getting basic analytics setup so you can attribute downloads, measure cohort retention and track events to understand users’ behavior.
[💎@06:45] Focus on engagement and retention first and compare vs. industry benchmark. Don’t scale before this.
[💎@11:30] Differentiate activity (example: notification) and the channel (push notification, SMS, email, snail mail etc.). Channel might not be effective, but activity still can be.
[💎@12:25] RRF (Reach x Relevance x Frequency) gives you the overall impact you can have when re-engaging:
Initially opted for 1 notification every 24 hours (MVP). Later you can evolve to a more complex system.
One of the biggest impacts: optimizing the icon => one of the first things to revisit. Try adding the name of the app.
[💎@27:15] Introducing users to the value of the product (including content for the free tier) can lead to great results. Example: surfacing the free content via in-app messaging to new users led to a > 100% increase in conversion to subscription.
