Three ASO experts talk about what's coming up for next year in terms of ASO: Jorge Canga (founder @ Kaizen Internet - digital agency - and CRO enthusiast, Steve Young (CEO & founder of AppMasters - app marketing agency) and Daniel Peris (CEO, co-founder of TheTool & Growth Engineer).
At the macro level, think about what displays in the search results, and add social proof to the screenshots.
For your app name find a “brand” keyword that is associated/synonymous with THE keyword you're going after (example: “Unplug” brand for the “Meditation” keyword; “Playlist” for “Music”) can bring additional downloads.
Direct relationship with visibility of the app, in both search and explore on the Google Play Store (similar apps). Same to come on the App Store.
On the Google Play Store semantics are much more important than keyword density. Almost SEO. Use h1 (2 or 3 main keywords) / h2 (core product keywords) /h3, in html on your listing.
For KPIs track your revenue of course (can leverage email marketing, especially for subscription apps)
At the macro level, think about what displays in the search results, and add social proof to the screenshots.
For your app name find a “brand” keyword that is associated/synonymous with THE keyword you're going after (example: “Unplug” brand for the “Meditation” keyword; “Playlist” for “Music”) can bring additional downloads.
Direct relationship with visibility of the app, in both search and explore on the Google Play Store (similar apps). Same to come on the App Store.
On the Google Play Store semantics are much more important than keyword density. Almost SEO. Use h1 (2 or 3 main keywords) / h2 (core product keywords) /h3, in html on your listing.
For KPIs track your revenue of course (can leverage email marketing, especially for subscription apps)
At the macro level, think about what displays in the search results, and add social proof to the screenshots.
For your app name find a “brand” keyword that is associated/synonymous with THE keyword you're going after (example: “Unplug” brand for the “Meditation” keyword; “Playlist” for “Music”) can bring additional downloads.
Direct relationship with visibility of the app, in both search and explore on the Google Play Store (similar apps). Same to come on the App Store.
On the Google Play Store semantics are much more important than keyword density. Almost SEO. Use h1 (2 or 3 main keywords) / h2 (core product keywords) /h3, in html on your listing.
For KPIs track your revenue of course (can leverage email marketing, especially for subscription apps)
Notes for this resource are currently being transferred and will be available soon.
App Store
Google Play Store
=> run A/B tests on these elements first
User retention in 2020 might be one of the keys to success for ASO. All about the product (! crashes).
Branding test (Steve):
[💎@19:13] For your app name find a “brand” keyword that is associated/synonymous with THE keyword you're going after (example: “Unplug” brand for the “Meditation” keyword; “Playlist” for “Music”) can bring additional downloads.
[💎@21:30] Direct relationship with visibility of the app, in both search and explore on the Google Play Store (similar apps). Same to come on the App Store.
iOS: title, shorter app names seems to work better, ratings.
Google Play:
Google Play “tags” feature: no impact at all discovered so far (but similar to AdMob categories). This seems to have changed since.
UA can help with organic uplift (ranked with other apps that have same volume of downloads). Mostly something for big players. Depends a lot on the platform and needs to be measured in the right way.
UA: better to use budget evenly than bursts.
App Store
Google Play Store
=> run A/B tests on these elements first
User retention in 2020 might be one of the keys to success for ASO. All about the product (! crashes).
Branding test (Steve):
[💎@19:13] For your app name find a “brand” keyword that is associated/synonymous with THE keyword you're going after (example: “Unplug” brand for the “Meditation” keyword; “Playlist” for “Music”) can bring additional downloads.
[💎@21:30] Direct relationship with visibility of the app, in both search and explore on the Google Play Store (similar apps). Same to come on the App Store.
iOS: title, shorter app names seems to work better, ratings.
Google Play:
Google Play “tags” feature: no impact at all discovered so far (but similar to AdMob categories). This seems to have changed since.
UA can help with organic uplift (ranked with other apps that have same volume of downloads). Mostly something for big players. Depends a lot on the platform and needs to be measured in the right way.
UA: better to use budget evenly than bursts.
App Store
Google Play Store
=> run A/B tests on these elements first
User retention in 2020 might be one of the keys to success for ASO. All about the product (! crashes).
Branding test (Steve):
[💎@19:13] For your app name find a “brand” keyword that is associated/synonymous with THE keyword you're going after (example: “Unplug” brand for the “Meditation” keyword; “Playlist” for “Music”) can bring additional downloads.
[💎@21:30] Direct relationship with visibility of the app, in both search and explore on the Google Play Store (similar apps). Same to come on the App Store.
iOS: title, shorter app names seems to work better, ratings.
Google Play:
Google Play “tags” feature: no impact at all discovered so far (but similar to AdMob categories). This seems to have changed since.
UA can help with organic uplift (ranked with other apps that have same volume of downloads). Mostly something for big players. Depends a lot on the platform and needs to be measured in the right way.
UA: better to use budget evenly than bursts.
