For voluntary churn:
- Detect the cancellation event
- Send a push notification asking for the cancellation reason
- Offer a discount if the cancellation reason is money
Prevent churn and win lapsed customers back at 10:40 · Featured in Growth Gems #60
Michael Stysin
5 insights on Retention and Lifecycle Marketing from 2 talks and podcasts, each with the quote and a link to the moment it was said.
Is this you? Suggest an edit
Retention
Mobile subscription churn is not linear: subscribers leave at a higher rate in the first billing periods. This means it’s more impactful to focus on churn in the first billing periods.
Prevent churn and win lapsed customers back at 5:45 · Featured in Growth Gems #60
Collect the cancellation reason responses and use the corresponding loss in revenue for each response to identify where you should focus your attention.
Prevent churn and win lapsed customers back at 11:08 · Featured in Growth Gems #60
Lifecycle Marketing
You can monitor cancellation events, so you can send a push notification or trigger an email immediately. Same thing with refunds. It needs to happen immediately, particularly if users still have access to the service.
Data Analytics to Grow Subscription App to 50M+ Monthly Users at 29:50 · Featured in Growth Gems #86
Sylvain's take: 
For involuntary churn, you want to automate the communication to remind users to fix their payment details on file with Apple or Google. You can do this by triggering the communication using billing issue subscription events tracked server-side.
Prevent churn and win lapsed customers back at 9:55 · Featured in Growth Gems #60