7 insights on Influencer Marketing, Organic Acquisition and Creatives from one talk or podcast, each with the quote and a link to the moment it was said.
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Don’t narrow your influencer niche: think wide and seek influencers outside your category. Example: Everyone can promote Sweatcoin, but entertainment/lifestyle guys and meme pages work best.
Fueling your Growth Engine through Influencers and Referrals at 8:15 · Featured in Growth Gems #90
⛏️ Going Deeper: this is exactly what Gessica Bicego was advocating in one of the insights I shared in Growth Gems #86.
Try to understand what influencers need, treat them with respect, and give them some fun and engagement.
Fueling your Growth Engine through Influencers and Referrals at 18:05 · Featured in Growth Gems #90
When working internationally, find local interns to provide insights into the market and be your navigators there.
Fueling your Growth Engine through Influencers and Referrals at 9:20 · Featured in Growth Gems #90
Leverage the influencer content you obtain in paid ads. Particularly if you use locally-created content, performance will be much better than regular ads or ads localized from US content.
Fueling your Growth Engine through Influencers and Referrals at 10:19 · Featured in Growth Gems #90
Light a fire under referrals. Identify users that are able to successfully bring referrals (e.g., at Sweatcoin -> 20+ people) and turn them into influencers.
Fueling your Growth Engine through Influencers and Referrals at 13:40 · Featured in Growth Gems #90
Develop referral features that not only incentivize invites but also encourage people to invite quickly (e.g., time limit). Example: Sweatcoin’s piggybank feature increased K-factor by 30% and decreased CAC by 70%.
Fueling your Growth Engine through Influencers and Referrals at 12:25 · Featured in Growth Gems #90
Leverage TikTok’s creator marketplace. If one piece of content performs well, localize it to all languages and test it in other markets.
Fueling your Growth Engine through Influencers and Referrals at 29:22 · Featured in Growth Gems #90