Nadia Bubennikova

Find the features of the app that are the most appealing to the audience and can motivate them to download: make sure you focus on the most “marketable” features. Also understand which features might be the most confusing, and stay away from them.

Integration videos (60 to 90 second video describing and showcasing the key features of the product, within the influencer’s video) are cheaper and often a better fit for apps than a dedicated video. With a dedicated video, you’re also taking the risk of that specific video being less popular than the rest of the influencer content and not getting as many views.

If you’re new to influencer marketing, the best thing to do is analyze what your competitors are doing: which influencers they use, and what is the audience reaction to their content.

If you’re new to influencer marketing, the best thing to do is analyze what your competitors are doing: which influencers they use, and what is the audience reaction to their content.

Essential things to look at when looking for an influencer: 

1. Average number of views on the influencer’s account so you can predict the cost based on CPMs benchmark.

2. Engagement rate (you want > 5%) to make sure it’s not full of bots (fake followers).

Many people give too much importance to their personal preferences when it comes to choosing influencers or even the channels (e.g. Twitch, TikTok).