Thomas Kriebernegg

Screenshot upload: you might have around 1,000 screenshots to upload if you handle localization. AppRadar let you just upload a folder with all your screenshots, AppRadar detects the language and uploads to App Store Connect and Google Play.

Screenshot creation: you can integrate Fastlane within your app to take screenshots while testing your app, and you can also localize what you see in the screenshots.

Premium games: video really important because you need to convince to pay and it is hard to do with just screenshots. There is no way around it.

Important to have the end user in mind. You want to nail especially the beginning of the description (first two paragraphs) and include important keywords there for Google.

You can pay to rank on a specific keyword with ASA and by doing so you can figure out if it is a good fit for relevancy: keywords that drive traffic but also convert.

When Apple's algorithm sees that a paid keyword is driving downloads to an app, it decides that it is indeed a relevant keyword and that the app should rank higher.

Team up with influencers and micro-influencers to get the initial boost organically.