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PREVIEW
NEW
Acquiring Apps as a Growth Strategy
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12

Acquiring Apps as a Growth Strategy

Onboarding and Activation
Product
Product Marketing
Pricing
PREVIEW
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Growth Hacking User Acquisition
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9

Growth Hacking User Acquisition

Paid UA
Onboarding and Activation
Apple Search Ads
Google
PREVIEW
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The one about DSPs
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19

The one about DSPs

Paid UA
Tools
Data
Attribution
Games
PREVIEW
NEW
The Dichotomy on Mobile Games Market
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14

The Dichotomy on Mobile Games Market

Games
Paid UA
Product
Product Marketing
Creatives
PREVIEW
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State of Mobile Gaming
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13

State of Mobile Gaming

Games
Paid UA
Product
Product Marketing
PREVIEW
NEW
Subscription in Free-to-play Games
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11

Subscription in Free-to-play Games

Games
Pricing
Product
Product Marketing
Onboarding and Activation
PREVIEW
NEW
All about CTR Tests
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14

All about CTR Tests

Paid UA
Product
Facebook
Games
Creatives
PREVIEW
NEW
From B2B to a $500k ARR Subscription App
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12

From B2B to a $500k ARR Subscription App

Onboarding and Activation
Product
Product Marketing
PREVIEW
NEW
Building an Apple Design Award-Winning app
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9

Building an Apple Design Award-Winning app

Onboarding and Activation
Product
Product Marketing
PREVIEW
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The Power of Paywalls
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10

The Power of Paywalls

Onboarding and Activation
Product
Product Marketing
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How Habit Formation Can Fast-forward Sub Growth
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11

How Habit Formation Can Fast-forward Sub Growth

Onboarding and Activation
Retention
Product Marketing
Product
PREVIEW
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Web-to-App Strategy
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10

Web-to-App Strategy

SEO
App Store Optimization
Paid UA
Google
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Growth Without Paid UA
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14

Growth Without Paid UA

App Store Optimization
Onboarding and Activation
Retention
PREVIEW
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Maximizing Apple Search Ads
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9

Maximizing Apple Search Ads

Paid UA
Apple Search Ads
App Store Optimization
PREVIEW
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How to Win with Subscriptions on Mobile
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29

How to Win with Subscriptions on Mobile

Paid UA
Product
Product Marketing
Onboarding and Activation
Pricing
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Insights on Improving LTV
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Insights on Improving LTV

Paid UA
Retention
Product Marketing
Product
Data
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Three Steps to a Killer Soft Launch
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6

Three Steps to a Killer Soft Launch

Product
Product Marketing
Paid UA
Facebook
Creatives
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How to Win with User Onboarding
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7

How to Win with User Onboarding

Product
Product Marketing
Onboarding and Activation
PREVIEW
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Q&A on Subscription Apps with Thomas Petit
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13

Q&A on Subscription Apps with Thomas Petit

Paid UA
Product Marketing
Product
Onboarding and Activation
PREVIEW
NEW
ASO Audit with Yellowhead
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6

ASO Audit with Yellowhead

App Store Optimization
Apple Search Ads
PREVIEW
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Ask the Experts AMA
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11

Ask the Experts AMA

Paid UA
CRM
Retention
Influencer Marketing

Leveraging AI To Automate Mobile Media Buying

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7

Data used to be the single source of truth for marketers, but this has changed; the bigger question is what do we know and how do we know it? Peggy Anne Salz talks with Athar Zia (Founder and CEO of BLKBOX.ai.) about how automation can give us answers and drive better results.

The One Where They Talk Creative

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Adam Smart (Director of Product at AppsFlyer) and Piyush Mishra (Lead Growth Marketing at Product Madness) talk with John Wright (Head Of Operations at Luna Labs - an ironSource Company) about the importance of creatives in a world full of automation and algorithms. They take a look at everything from the basics, to playable ads, to a whole new world of analytics that is now spawning from them as a result.

Growth Optimization: Metrics & Frameworks By MasterClass Sr PM, Michael Berliner

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Michael Berliner (Senior Product Manager of Growth at MasterClass) shares his high-velocity, methodical, battle-tested process which identifies and executes on business growth opportunities through product features and marketing channels.

Mobile Application Subscription and Purchases

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6

Olivier Destreback talks with Jean-Franรงois Grang (CEO at Purchasely) about the effort it takes to implement subscriptions, how to do it and how to a/b test paywalls.

How To Win With Apple Search Ads In A Post-ATT World

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11

Thomas Petit (Independent Growth Consultant) unpacks with Shamanth Rao (Founder at RocketShip HQ - Mobile UA Agency) the changes that ATT brought to the Apple Search Ads landscape and how to adapt.

IDFA Loss: Real Data & Real Talk

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29

Joseph Kim (CEO of LILA Games) talks about the real-world data and the implications of IDFA deprecation with Brian Bowman (CEO of Consumer Acquisition - Creative Studio and UA services), Matej Lancaric (Independent UA & Marketing Consultant) and Warren Woodward (Co-founder and Chief Growth Officer at Upptic - Growth Services).

From iOS 14.5 To iOS 15

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Aviva Telias (Head of Organic Marketing at yellowHEAD) animates a panel with Adi Susman (UA Team Leader at yellowHEAD), Elad Bleistein (Head of Mobile Growth at Wix), Moshi Blum (VP Marketing at Beach Bum Games) and Roy Yanai (Head of Product at Appsflyer) where they discuss the impact of ATT, the role of creatives and iOS 15.

Acquiring Apps as a Growth Strategy

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Darius Moravcik (CMO at Reflectly - Journaling app) talks with Steve P. Young (CEO at App Masters) about how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. They also discuss tips on onboarding and monetization.

Growth Hacking User Acquisition

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9

Joe Zimmer (Director of Customer Acquisition & Growth at Ripl) talks with Steve P. Young (CEO at App Masters) about how Riple has set up web acquisition, some of their onboarding optimization and advertising across a multitude of digital marketing channels.

Growth Tactics from the Top Apps in the App Store

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Andy Carvell (Partner at Phiture) shares insights from his experience at SoundCloud and talks about retention techniques and what to focus on at different stages of growth.

The one about DSPs

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19

Adam Smart (Director of Product at AppsFlyer) and Piyush Mishra (Lead Growth Marketing at Product Madness) receive Alexandre Noirot-Cosson (Head or Marketing - Live Games at SocialPoint) and Norberto Degara (Head of Marketing Analytics at SocialPoint) to discuss the latest on media buying, automation, and the state of the demand side adtech ecosystem in 2021.

Native Ad Flows with Landing Page Articles

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Violeta Pirnog (Senior Performance Marketing Manager at Blinkist) discusses using native ads on Facebook: the user flows, how to optimize and the practices that have been working for Blinkist.

The One About Ad Fraud

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Adam Smart (Director of Product at AppsFlyer) and Piyush Mishra (Lead Growth Marketing at Product Madness) unpack the latest in mobile ad fraud with Inna Ushakova (Co-Founder and CEO of Scalarr) and Richard Palmer (Principal Software Engineer at King). Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue.

Next-Level App Marketing Tips and Strategies

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10

Alex Ross (Co-founder & CEO at Gregarious - the company behind Greg, an app dedicated to helping people grow healthier and happier plants) shares his experience at Tinder as well as the journey of Greg so far.

Past, Present & Future of SKAN

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Adam Smart (Director of Product at AppsFlyer) and Piyush Mishra (Lead Growth Marketing at Product Madness) take a deep dive on SKAN with David Philippson (Founder & CEO at DataSeat) and Tim Koschella (Founder & CEO at Kayzen). They look at the different approaches that people are taking to measuring user value (Conversion Values), how Apple's privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins.

Building Offers Your Customers Can't Refuse

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Yavuz Acikalin (Data & Insights Lead at N3TWORK) covers offer design and pricing strategies that can help maximize lifetime value across customer segments that represent a wide range of wallets and engagement patterns, based on real trials and failures from N3TWORK's Legendary: Game of Heroes.

Designing Complex Affiliate Marketing Funnels

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9

Marichka Baluk (Head of Online Marketing at Blinkist) talks about Blinkistโ€™s journey into building their affiliate marketing channel affiliate marketing at Blinkist, how they measure it, and how dealing with web funnels is different.
Marichka handles Google Ads, Display, Search and some growth topics like data, CRO (especially for web).

How Teams are Adapting to Privacy Changes

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15

Alex Bauer (Head of Product Marketing and Market Strategy at Branch) presents the latest privacy changes announced for iOS 15 then Vivek Girotra (VP of Growth Marketing at Times Internet, previously Elevate Labs), Rose Jia (Head of Growth Marketing at Amazon) and Seth Berman (Sr. Director, Performance Marketing at Adobe) discuss how they approach growth marketing and how they are adapting to the privacy changes.

New ASO Strategies for the NEW App Store

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11

David Bell (CEO at Gummicube) talks at the App Promotion Summit USA 2021 about the recent (and important) changes announced by both Apple and Google and how to approach them.

Evaluating and Launching New Channels Successfully

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Thomas Hopkins (Co-Founder & CMO at Superpeer, ex. Head of Performance and Lifecycle Marketing at Masterclass) shares his process to list and assess potential new channels as well as test and measure them.

The Dichotomy on Mobile Games Market

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Session 3 of the โ€œSecrets of Game Growthโ€ event by Mopub. Michail Katkoff (CEO of Savage Game Studios, Founder of Deconstructor of Fun) moderates a panel on game development, marketability and monetization with Sophie Vo (Studio Lead at Voodoo, Founder at Rise and Play), Matthew Lewis (GM of Call of Duty mobile) and Vincent Pagnard-Jourdan (Head of Publisher Partnerships at EMEA, MoPub)

The 2021 Mobile Gaming Growth Playbook

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Session 2 of the โ€œSecrets of Game Growthโ€ event by Mopub. Eric Seufert (Analyst and Strategy Consultant at Heracles Media, Founder at MobileDevMemo) moderates a panel about UA and creatives with Mary Kim (Head of Growth at Game Hive), Linus Otten (Senior Online Marketing Manager at Bytro and co-host of the Marketing Rockers podcast) and Michael Oโ€™Brien (VP of Growth at Headlight).

State of Mobile Gaming

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Session 1 of the โ€œSecrets of Game Growthโ€ event by Mopub. Michail Katkoff (CEO of Savage Game Studios, Founder of Deconstructor of Fun) shares insights about mobile gaming trends and how to decide what games to make, while Eric Seufert (Analyst and Strategy Consultant at Heracles Media, Founder at MobileDevMemo) shares his thoughts on what ATT means for gaming and which games will benefit.

Subscription in Free-to-play Games

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Teis Anker Mikkelsen (CEO & Co-founder at Multiscription/Unleashd) shares insights about the subscription model for games and the mindset required for a successful implementation. He talks about the right time in the player lifecycle to introduce a subscription and gives several (theoretical) examples of implementation.

Internationalization by Duolingoโ€™s Sr Product Manager

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Zan Gilani (Principal Product Manager at Duolingo) shares how Duolingo has grown in Asia (doubled their DAU), and how they uncovered global experiments from local research.

How to Unlock TV and OTT as a Performance Marketing Channel

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Lomit Patel (VP Growth at Together Labs, IMVU - Avatar Social Platform) shares his key learnings about linear TV and OTT: why TV, preparing for a TV launch, targeting consumers and finally scaling.
Big bulk of IMVUโ€™s budget goes into digital, and they were close to getting diminishing returns. Wanted to see if TV/OTT was indeed the next big growth channel for them, even though itโ€™s not used that much in gaming. Lomit is responsible for all user acquisition, retention and monetization across all business units at Together Labs.

Economy and Mechanics Optimization for Optimal Ad Monetization

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Jakub Remiar (Head of Monetization, Traplight Games) talks about Game's economy and mechanics optimization for optimal ad monetization. He explains and gives examples of the mechanics you should use to get the most out of ad monetisation and talks about how to bridge the gap between IAP and ads.

All about CTR Tests

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Ivan Spizharskiy (Chief Publishing Manager at playducky.com) explains what a CTR test is, how it can help save time when looking for successful (hypercasual) games and how not to miss a hit.

Q&A on Growing and Optimizing User Acquisition

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Lana Cubric (Head of Marketing at Two Desperados) and Matej Lancaric (User Acquisition & Marketing Expert at Lancaric.me) answer questions about UA optimization and creative testing following their GameCamp webinar presentations.

How to Figure Out the Right Price Point

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Kate Nezhura (Director of Product at MobilityWare - Gaming Studio) shares with Steve P. Young (CEO at App Masters - App Marketing Agency) how to figure out the preferred price point for IAPs, why segmentation is important and best practices for LiveOps.

From B2B to a $500k ARR Subscription App

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Leon Sasson (Co-founder & CTO at Rise Science) shares the companyโ€™s journey from B2B to B2C and shares insights on how to create a great onboarding experience as well as their testing process.

Navigating Blind: Creative Optimization post-IDFA

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John Speakman (Gameforum) talks with Esther Shatz (VP Product Marketing & Consultancy at Storemaven) and Will Hughes (VP of Creative at TiltingPoint) about the evolution of creatives pre-ATT vs. post-ATT, using past learnings and the need for increased team collaboration.

ASO for the Chinese Market

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Anna Shopina (ASO instructor at Mail.Ru Group) talks about ASO for Chinese users. A lot of information about both technical and cultural differences.

Building an Apple Design Award-Winning app

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9

Majd Taby and Jasper Hauser (co-founders of Darkroom) talk with David Barnard and Jacob Eiting (RevenueCat) about what Apple looks for in a featured app, how theyโ€™ve slowly switched from a IAP-focused app to subscription and how they approach their future growth.

The Power of Paywalls

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Saulo Marti (Marketing Director at Olist, previously 8fit, Hibooks, Blinkist) talks with Esther Shatz (VP Product Marketing & Consultancy at Storemaven) about setting up the right KPIs, deciding on channels, what a successful testing structure looks like and the power of paywalls.

Ad Creative Strategies on iOS 14.5

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Dennis Mink (SVP Marketing at Liftoff) discusses with Si Crowhurst (VP Creative Labs & Brand at Vungle), Gavin McNicholl (Global Head of Creative Labs at Vungle) and Thomas Zukowski (Creative Director at Liftoff) about how mobile creatives change post-IDFA, with less data granularity for tracking and targeting.

A Deep Dive into the 12 Player Motivations

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Nick Yee (Co-founder & Analytics Lead at Quantic Foundry - Game Analytics Consulting Practice) take a deep dive into each of the 12 motivations in the Gamer Motivation Model to 1) describe their psychological underpinnings, 2) identify specific game mechanics/features they are linked to, 3) provide specific game examples along the spectrum of the motivation, and 4) surface idiosyncratic aspects of each
If you havenโ€™t seen it, check out the initial โ€œGamer Motivation Profileโ€ talk.

Creative Testing in Launching and Scaling Mobile Apps

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14

Lucia Mrvova (Head of UA at AppAgent) talks in details about creative testing: testing concepts or iterations, the process and cadence you need, the best way to structure your tests and more.

Revisiting the Fundamentals of App Marketing Post IDFA

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17

Thomas Petit (Mobile Growth Consultant) talks about why most apps should do at least some paid user acquisition, how the UA manager role has evolved and how to think about marketing subscription apps in the post-IDFA area.

The Gamer Motivation Profile: Model and Findings

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Nick Yee (Co-founder & Analytics Lead at Quantic Foundry - Game Analytics Consulting Practice) presents the results of a global survey that help inform game developers about the different motivations of players, showing the different types of potential customer that exist in the video game market.

Building a Data-Driven Creative Framework

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9

Matej Lancaric (UA & Marketing Consultant at lancaric.me) talks at length about the creative process: what you can test, how to understand your audience and find creative ideas.ย 

How Habit Formation Can Fast-forward Sub Growth

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11

Govind Balakrishnan (CEO of Curio Labs - Curated Audio Journalism) is interviewed by Shamanth Rao (CEO of RocketShip HQ - Mobile Growth Consultancy) about design changes to increase engagement, working with Apple, onboarding, activation and revenue.

Influencer Marketing as a Scalable Growth Channel

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8

Ayinde Alakoye (Founder of Nedlย - User-generated Radio/audio) and Ludie Veloso (VP of Operations at Airbrush - Photo Editor) talk about how to find the right influencers, testing influencers in a new geo, tracking performance and more. This event was live only, and I can unfortunately not share the video link (talk with Louis Tangay if you want it).

App Growth in 2021

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Lexi Sydow (Sr. Marketing Insights Manager at App Annie) animates a panel with Lisa Kennelly (CMO at Fishbrain), Gareth Nettleton (VP Marketing at Strava) and Lina Zakarauskaite (Head of Growth at Secret Escapes) about big shifts in the industry and adapting their UA strategy, partnerships and improving retention.

How to Get ROI with TikTok Ads Manager

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Christian Eckhardt (CEO at Customlytics - Mobile Technology and Marketing Consultancy), Charlotte Swead (Sr. Marketing Manager at Depop - Fashion Marketplace App), Andre Kempe (Founder at Admiral Media - App Marketing Agency), Kristoffer Kampitsch (Digital Marketing Manager at Shpock - Marketplace) and Kevin Young (VP, Growth & Co-Founder at Headlight - Growth Agency) discuss how to get ROI with TikTok ads.

Web-to-App Strategy

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In this fireside chat style webinar, George Natsvlishvili (Growth Product Owner at LingoKids - language learning app) and Luis Guzmรกn (Growth Marketing Lead at TheVentureCity - venture capital firm with a growth program) discuss web-to-app strategy, including: how to maximize market share, save money and improve tracking via web; combining web and UAC; and web + app installs.

Focusing on the Right Metric to Drive Subscription Growth

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7

Brennan Clark (Product Manager at Sago Mini - Kids App) shares with Peggy Anne Salz the ins and outs of user engagement and retention, how they fuel subscription growth, and tactics and strategies deployed by high-growth companies.ย 

How to Build High-performance Creative Teams

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Alice Guillaume (Sr. Director of Marketing at AppLovin) heads up AppLovinโ€™s in-house creative studio, SparkLabs, where she and her team build creatives for Lion Studios, for gaming studios worldwide, and for AppLovinโ€™s partner studios to help developers grow their businesses. Alice talks about the process she uses for creatives, the levers you have and how to find out-of-the-box ideas.

Do TV Ads Work for Mobile Growth?

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16

Fabien-Pierre Nicolas (VP of US Marketing at SmartNews) talks with Esther Shatz about one of the most questionable growth channels out there: TV advertising.

Winning on iOS 14: UA Panel

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Phil Gontier (VP international at Liftoff) discusses with Piyush Mishra (Sr. Growth Manager at Product Madness), Yevgeny Peres (VP Growth at ironSource), Thomas Petit and Natalie Rozenblat (Sr. Performance Marketing Consultant at Phiture) about the most important questions advertisers should ask themselves regarding ATT, how to adapt your media buying strategies as well as the risks to avoid and possible opportunities.

Growth Without Paid UA

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Esther Shatz (VP Consultancy & Product Marketing at Storevamen) and Dora Trostanetsky (Director Growth Marketing at SoundCloud - music platform) discuss the audio platform's amazing journey to the top of the charts, without even spending money on UA.

iOS 14, Privacy and the Future of Digital Advertising

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Eric Seufert discusses in details the background of Apple's App Tracking Transparency privacy policy, Apple's potential motivation and how the policy will impact mobile marketers.

How to Win with Offline Marketing

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Adam Hadi (VP of Marketing at Current - online banking) talks about how Current has gone beyond Facebook and Google, exploring additional channels - both online and offline. He discusses why they did this - and how they account for complexities of a typical userโ€™s acquisition and adoption path, how they use a mix of messaging and channels effectively to build trust, and how they think about measuring and tracking impact in the absence of precisely attributable data.ย 

ASO Strategy for 2021 - Unlocking App Growth

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Daniel Peris (CEO and co-founder at TheTool, PickASO), Peter Fodor (CEO at AppAgent) and Thomas Kriebernegg (CEO at App Radar) join Lina Danilchik (App Growth Evangelist at SplitMetrics) to discuss howย  to adjust your strategy to new trends, what to do with creatives now and how to streamline your organic ASO with Apple Search Ads. Top experts and invaluable insights.

Mastering the Subscription Lifecycle Marketing & Retention through CRM

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12

Karan Tibdewal (Mobile Growth Consultant at Phiture) shares the experiences & the frameworks/templates that he has gathered working with some leading subscription brands like Hellofresh, Headspace, Soundcloud & others for mastering the subscription lifecycle marketing & retention through CRM.

How to Win with Facebook AAA (Automated App Ads) Campaigns

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12

Gina Kwong (Senior User Acquisition Manager at EA) takes us through her process of setting up campaigns on Facebook AAA, and how they can be used to test creatives.

Maximizing Apple Search Ads

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9

Fraser Sim (Head of Sales at Redbox Mobile - ASO/ASA agency and tool) and Tilly Roberts (Senior Product Owner at Redbox Mobile) discuss Apple Search Ads optimizations: how to bid on new keywords, the best ways to do keyword discovery and how to leverage ASO for ASA.

Thinking Out of the Black Box to Win with Google UAC

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20

Natalie Drodz (Digital Marketing Manager, previously at Hily) breaks down her strategies for unearthing the hidden levers in managing Google UAC: how to manage bids, creatives and audiences to drive performance even when there aren't explicit ways to do so.

Post-IDFA Changes, Strategies and Trends

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16

Lina Danilchik (SplitMetrics/SearchAdsHQ) moderates a panel where Thomas Petit (Mobile Growth Consultant), Andrea Raggi (Performance Marketing Lead at Phiture - Mobile Growth Consultancy), Johannes von Cramon (Co-founder, Growfirst - Mobile Agency) and Ryan Goeden (VP of Sales at Kochava - MMP) discuss the biggest app marketing questions of 2020 and 2021.

How to Boost your ASO with Data Analytics

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10

Marek Pasieczny (ASO Specialist at Gamesture) shares 3 success stories around leveraging data analytics in order to boost organic traffic and App Store Optimization.

How to Win with Subscriptions on Mobile

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29

Eric Seufert (Mobile Dev Memo, Analyst and Strategy Consultant at Heracles) talks with Thomas Petit (Growth Consultant) about all things mobile subscriptions: product strategy, how to price test and the future of the subscription model.

Insights on Improving LTV

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Sasha MacKinnon (CEO of Mino Games), Josh Chandley (COO of WildCard Games) and Eugene Joannides (COO & Co-founder of Mistplay - Loyalty Program for Mobile Gamers) discuss how to approach improving LTV through the lenses of product, data and marketing.

How IDFA Changes in iOS 14 Will Impact Retention Strategies

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Andy Carvell (Co-founder of Phiture - growth consulting firm) outlines the impact of privacy changes in iOS 14 on retention and engagement strategies, especially how the reduced reliance on IDFAs impacts tooling and targeting. He also talks about what to look forward to in iOS 14, and using successful strategies from his push notification playbook to increase IDFA opt-ins.

Driving Growth with TikTok Marketing

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10

Darius Mora (CMO at Reflectly - self-care app) shares his recommendations on leveraging TikTok for paid acquisition, organic and influencer marketing.

Why Ad Copy is critical for Mobile UA Campaigns

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5

Erich Detert (Sr. Performance Marketing Manager at InnoGames) talks about ad copy often being a missed opportunity for marketers and shares the impact of ad copy on key metrics based on his experiments.

Understanding, Optimizing and Predicting LTV in Mobile Gaming

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16

Robert Magyar (Data Science Lead at SuperScale - Mobile Games) discusses how LTV predictions can help you and how to optimize LiveOps/Offers and Ivan Kozyev (Head of Analytics at Crazy Panda - Mobile Games) explains how to develop an effective LTV model for each stage of your game.

How to Unlock the Power of Paid Content Marketing

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Sandra Wu (Paid Content Marketer at Blinkist) talks about misconceptions when using Outbrain and Taboola, evaluating if it's right for you, writing good copy and finding the right balance on your landing page.

Why the Control Always Wins and Facebook Creative Testing

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Brian Bowman (CEO of Consumer Acquisition) share the company's realization around why it is so difficult to beat the control video as well as the new creative testing process that resulted from that.

How Incrementality Helps Measure the True Impact of Marketing

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Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy) discusses with Maor Sadra (CEO at Incrmntal - Incrementality Tool) and dives into how last touch attribution has always been fraught with inaccuracies and how measuring incrementality might just be the best way to understand what the true impact of your digital marketing is.

The Engine for Driving Short-term and Long-term Growth: Acquire

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11

Julia Martin (Strategic Partnerships at MoPub - Ad Network) discusses with Daniel Lopez (Director of Quant Marketing at EA), Jenny Taran (Head of Growth at Activision) and Faith Price (Head of UA at DoubleDown Interactive) about game launches, setting KPIs, incrementality and finding the right audiences

IDFA Changes: LTV & Monetization

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Chandra Hill (CRO at MobilityWare - Mobile Games) discusses with David Simon (CRO at Fyber - Monetization Platform for Apps), Mirela Cialai (Sr. Global Marketing Director at Zinio - Digital Magazines), Kevin Bravo (Co-founder at 2nd Potion - Apps & Game Monetization Agency) and Casie Jordan (Sr. Director, Professional Services & Partnerships at Mopub - Twitter Ad Network) about how the changes in iOS 14 will affect LTV measurement, the challenges for apps' and games' monetization efforts and the importance of focusing on your current users.

IDFA Sends Data Analysis Back to the Stone Age

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Lior Barak (Senior Data Project Manager at Tale About Data) discusses with Marichka Baluk (Senior Performance Marketing Manager at Blinkist - Bite-sized Learning App), Maor Sadra (Co-founder at incrmntal - AI Powered Incrementality Measurement) and Michael Stiller (Marketing & Business Analytics Expert at heycar - Online Marketplace for Used Cars) about how the IDFA changes in iOS 14 brings data analysis back, how analytics team should react to IDFA's deprecation and some things you should do to keep your company running.

IDFA Changes: UA & Attribution

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Gabe Kwakyi (CEO at Incipia) discusses with Kalia Aragon (Product Manager at Disney Streaming Services), Angela Bauer (Senior Marketing Manager at Audible), Adam Jaffe (CEO at Tenko Games), Charles Manning (CEO at Kochava - MMP) and Claire Rozain (UA Manager at Product Madness - Mobile Games) about the upcoming IDFA changes in iOS 14, how it will affect how mobile marketers target and acquire users as well as how installs are tracked and attributed.

Ad Creatives FTW

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Melissa Lertsmitivanta (Marketing Director at Realtor.com) discusses creative testing, letting creatives do the targeting and more with Dyan Khor (Growth at Cash App - Mobile Banking App), Olivia Smith (Growth Marketing Manager at HopSkipDrive - Rides for Kids) and Rhiannon Price (Director, Creative Marketing at JamCity - Mobile Games).

How to Prepare for a Post-IDFA World as a Marketer on iOS 14

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Shamanth Rao (Founder at RocketShip HQ - Mobile UA Agency) discusses with Eric Seufert (Strategy Consultant at Heracles Media), Thomas Petit (Mobile Growth Consultant) and Nebojsa Radovic (Growth Lead at N3twork) about how to prepare for iOS 14.

ACE Framework: Bullet-Proof Ad Creatives Process

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Tina Lovasic (Head of Creative at AppAgent - Mobile Growth Consultancy) and Peter Fodor (CEO at AppAgent) share the ad creatives production process they use when working with their clients.

Creative Management Is the New Campaign Management

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Rick Grunewald (Digital Marketing Analyst at PerBlue - Mobile Games Studio) shares the studio's campaign management, structure and challenges and Bidalgo presents how their tooling help tackle most of these challenges.

SKAdNetwork 201: A Guide for Marketers for Running UA

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4

Shamanth Rao (Founder at RocketShip HQ - Mobile UA Agency) offers a playbook - and outlines some of his key recommendations for adapting your mobile marketing strategy post-iOS 14. He shares concrete examples and outlines exactly how things will be different as well as what you need to do to adapt.

Three Steps to a Killer Soft Launch

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Matej Lancaric (UA & Marketing Consultant at lancaric.me) dives with Shamanth Rao (Founder at RocketShip HQ - Mobile UA Agency) into the art of the soft-launch and the 3 key stages that are important to nail.

Mobile Marketing for Card Games | Growing Ultimate Cribbage

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Josh Chandley (Chief Operating Officer at WildCard) shares the studio's current mobile marketing strategy and discusses with Nebo Radovic (UA Platform at N3TWORK) and Jon Lau (Director of Growth at Weee!) on how to take it to the next level.

What App Store Optimization Techniques Are Working Right Now?

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Dave Bell (CEO at Gummicube) speaks about what techniques are working right now for app store optimization and shares (somewhat controversial) opinions on ASO and ASA.

How to Improve Your Teamโ€™s Creative Hit Rate

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Gabe Kwakyi (Co-founder and CEO at Incipia - Mobile Growth Consultancy) and Shamanth Rao (Founder at RocketShip HQ) discuss the concept of creative hit rate and how to define quantifiable goals for a creative team as well as how Gabeโ€™s team has adapted to this way of focusing on hit rate as a company-wide goal and how it has been essential for driving many creative wins.

How to Win with User Onboarding

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Samuel Hulick (Founder at UserOnBoard - User Onboarding Consultancy) and talks with Shamanth Rao (Founder of RocketShip HQ) about how crucial user onboarding is - and outlines how to improve both upstream and downstream user retention dramatically by improving your appโ€™s user onboarding experience.

Unlocking Mobile UA and Designing Ads on Tiktok

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In these 2 webinars, Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy) presents how to set up TikTok, talks about best practices for creatives and answers questions.

Q&A on Subscription Apps with Thomas Petit

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In this exclusive Q&A session done at the very end of the App Growth Summit, Thomas Petit (growth consultant) answers questions about subscription apps and the corresponding user acquisition.

How ASO Complements Your UA Strategy

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Simon Thillay (Head of ASO at AppTweak) talks about what is ASO, how to maximize your mobile efforts with ASO, which KPIs and Metrics to monitor and shares a case study on how user retention impacts ASO.

UA in Ads-Driven Gaming Business + Q&A

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12

Luka Rade (App Sales Director at Outfit 7) talks about the differences between IAP-driven and Ad-driven games when it comes to user acquisition, the best way to calculate Ad-LTV, increase ROI and what to focus on.

ASO Audit with Yellowhead

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Aviva Telias, Head of ASO at yellowHEAD does an ASO audit of Asana and Heart of Vegas where she shares her best ASO tips and tricks and talks about how to discover and target the keywords that actually bring downloads.

How Slack Reversed a Declining Mobile Growth Trajectory

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Holly Chen (Growth advisor and the former Global Head of Digital Marketing at Slack) is interviewed by Shamanth Rao (CEO of RocketShip HQ - Mobile Growth Consultancy) talk about setting up cross-channel attribution in the context of B2B marketing and incrementality testing.

Boosting Subscription Revenue with CRM

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Eric Christensen (Sr. Growth Consultant at Phiture - Mobile Growth Consultancy) lays out some actionable strategic and tactical approaches to measurably increase subscription revenue in your product by a smart CRM-centric approach.

How to Keep Users Coming Back to Your App in 2020

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Brittinee S. Phillips (Marketing Consultant) discusses with Nicholas Beck (Director of Product at K Health), Nataliya Novikova (Director, Product Marketing & CRM at Grubhub, previously Audible) and Adithi Sampath (at Walmart Labs) about strategies and tactics to improve onboarding and app engagement.

How to Nail Mobile User Acquisition on Tiktok

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Natalie Rozenblat (Marketing Strategist at Incipia - Mobile Growth Consultancy) the ingredients of what makes for an effective TikTok strategy - and identify the keys to capitalizing on what is still an early stage platform that is very much exploding.

How to Grow Your App through Content Marketing

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Sandra Wu (Paid Content Marketing Lead at Blinkist - Book Reviews in 15min - and founder of the copywriting course The Art of Content Marketing) shares how Blinkist used content marketing to scale up Outbrain and Taboola as one of its most important acquisition channels.

How We Scaled from 80k to 6m Users

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Jordan Gladstone (Director of Marketing at Dave - Banking App) discusses how Dave achieved its stunning user growth and Unicorn valuation. What worked, and what didn't work?

Your Mobile Feedback Funnel Is Broken

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Robi Ganguly (CEO at Apptentive - Customer Feedback Platform) talks about how to think about your "feedback funnel" and feedback conversion rate to generate more revenue.

One Level up with ASA & Google App Campaigns

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In this workshop Louise Verschuren (CEO at Wuzzon - App Marketing Agency) talks about: 1) how to leverage the API connection for custom reporting, dashboards, and automatization, 2) how to deal with LAT users and cannibalization on organics, 3) how build creative assets that convert.

Ask the Experts AMA

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Various experts answer questions on mobile marketing, growth and development: Kristy Barger (Sr. Programmatic Demand Lead at MoPub - Ad Network), Mary Yang (Director of Product at LinkedIn, previously CPO at Smule), Lomit Patel (VP Growth at IMVU - Social Networking Game), Deniz Gezgin (COO at Epics Digital Collectible, previously Machine Zone, Zynga, etc.) and Jeet Niyogi (VP Marketing at Playtika Canada - Poker Games and more). Moderated by Tony Wang (Co-found & Head of Emerging Technologies at Agora - interactive video, voice and messaging).

Increasing Mobile Subscription Revenue

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Andy Carvell (Partner at Phiture - Mobile Growth Consultancy) breaks down some key approaches to improve LTV through subscriptions. Using case studies and real examples from popular apps.

Mama Connect Episode 2 - Is LTV Now TBC?

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Alexandra Kleeman (Head of Marketing at Shpock - classifieds mobile marketplace), Georgy Natsvishvili (Head of Organic Growth at Glovo - groceries/food delivery) and Thomas Petit (Mobile Growth Expert) discuss the basics of LTV modeling, metrics & measures and how to balance CPI and LTV to achieve a positive ROI.

Meaningful Engagement & Retention Panel

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Peggy Salz (Lead Analyst & Founder at Mobile Groove) talks about how to engage with users and keep coming back again and again. with Steve Moy (Product Director at Product Madness - Casino Games), Tatu Petersen-Jessen (Art Director at Rovio - Casual Puzzle Games specifically), Ada Dubrawska (Associate Product Manager at Clue - Femtech Startup) and Murad Musakaev (Project & Business Dev Manager at Full HP - Hardcore Arcade Shooter Games).

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