Explore the Vault

Lexi Sydow (Sr. Marketing Insights Manager at App Annie) animates a panel with Lisa Kennelly (CMO at Fishbrain), Gareth Nettleton (VP Marketing at Strava) and Lina Zakarauskaite (Head of Growth at Secret Escapes) about big shifts in the industry and adapting their UA strategy, partnerships and improving retention.

Christian Eckhardt (CEO at Customlytics - Mobile Technology and Marketing Consultancy), Charlotte Swead (Sr. Marketing Manager at Depop - Fashion Marketplace App), Andre Kempe (Founder at Admiral Media - App Marketing Agency), Kristoffer Kampitsch (Digital Marketing Manager at Shpock - Marketplace) and Kevin Young (VP, Growth & Co-Founder at Headlight - Growth Agency) discuss how to get ROI with TikTok ads.

In this fireside chat style webinar, George Natsvlishvili (Growth Product Owner at LingoKids - language learning app) and Luis Guzmán (Growth Marketing Lead at TheVentureCity - venture capital firm with a growth program) discuss web-to-app strategy, including: how to maximize market share, save money and improve tracking via web; combining web and UAC; and web + app installs.

Brennan Clark (Product Manager at Sago Mini - Kids App) shares with Peggy Anne Salz the ins and outs of user engagement and retention, how they fuel subscription growth, and tactics and strategies deployed by high-growth companies. 

Alice Guillaume (Sr. Director of Marketing at AppLovin) heads up AppLovin’s in-house creative studio, SparkLabs, where she and her team build creatives for Lion Studios, for gaming studios worldwide, and for AppLovin’s partner studios to help developers grow their businesses. Alice talks about the process she uses for creatives, the levers you have and how to find out-of-the-box ideas.

Fabien-Pierre Nicolas (VP of US Marketing at SmartNews) talks with Esther Shatz about one of the most questionable growth channels out there: TV advertising.

Phil Gontier (VP international at Liftoff) discusses with Piyush Mishra (Sr. Growth Manager at Product Madness), Yevgeny Peres (VP Growth at ironSource), Thomas Petit and Natalie Rozenblat (Sr. Performance Marketing Consultant at Phiture) about the most important questions advertisers should ask themselves regarding ATT, how to adapt your media buying strategies as well as the risks to avoid and possible opportunities.

Esther Shatz (VP Consultancy & Product Marketing at Storevamen) and Dora Trostanetsky (Director Growth Marketing at SoundCloud - music platform) discuss the audio platform's amazing journey to the top of the charts, without even spending money on UA.

Eric Seufert discusses in details the background of Apple's App Tracking Transparency privacy policy, Apple's potential motivation and how the policy will impact mobile marketers.

Adam Hadi (VP of Marketing at Current - online banking) talks about how Current has gone beyond Facebook and Google, exploring additional channels - both online and offline. He discusses why they did this - and how they account for complexities of a typical user’s acquisition and adoption path, how they use a mix of messaging and channels effectively to build trust, and how they think about measuring and tracking impact in the absence of precisely attributable data. 

Daniel Peris (CEO and co-founder at TheTool, PickASO), Peter Fodor (CEO at AppAgent) and Thomas Kriebernegg (CEO at App Radar) join Lina Danilchik (App Growth Evangelist at SplitMetrics) to discuss how  to adjust your strategy to new trends, what to do with creatives now and how to streamline your organic ASO with Apple Search Ads. Top experts and invaluable insights.

Karan Tibdewal (Mobile Growth Consultant at Phiture) shares the experiences & the frameworks/templates that he has gathered working with some leading subscription brands like Hellofresh, Headspace, Soundcloud & others for mastering the subscription lifecycle marketing & retention through CRM.

Gina Kwong (Senior User Acquisition Manager at EA) takes us through her process of setting up campaigns on Facebook AAA, and how they can be used to test creatives.

Fraser Sim (Head of Sales at Redbox Mobile - ASO/ASA agency and tool) and Tilly Roberts (Senior Product Owner at Redbox Mobile) discuss Apple Search Ads optimizations: how to bid on new keywords, the best ways to do keyword discovery and how to leverage ASO for ASA.

Natalie Drodz (Digital Marketing Manager, previously at Hily) breaks down her strategies for unearthing the hidden levers in managing Google UAC: how to manage bids, creatives and audiences to drive performance even when there aren't explicit ways to do so.

Lina Danilchik (SplitMetrics/SearchAdsHQ) moderates a panel where Thomas Petit (Mobile Growth Consultant), Andrea Raggi (Performance Marketing Lead at Phiture - Mobile Growth Consultancy), Johannes von Cramon (Co-founder, Growfirst - Mobile Agency) and Ryan Goeden (VP of Sales at Kochava - MMP) discuss the biggest app marketing questions of 2020 and 2021.

Marek Pasieczny (ASO Specialist at Gamesture) shares 3 success stories around leveraging data analytics in order to boost organic traffic and App Store Optimization.

Eric Seufert (Mobile Dev Memo, Analyst and Strategy Consultant at Heracles) talks with Thomas Petit (Growth Consultant) about all things mobile subscriptions: product strategy, how to price test and the future of the subscription model.

Sasha MacKinnon (CEO of Mino Games), Josh Chandley (COO of WildCard Games) and Eugene Joannides (COO & Co-founder of Mistplay - Loyalty Program for Mobile Gamers) discuss how to approach improving LTV through the lenses of product, data and marketing.

Andy Carvell (Co-founder of Phiture - growth consulting firm) outlines the impact of privacy changes in iOS 14 on retention and engagement strategies, especially how the reduced reliance on IDFAs impacts tooling and targeting. He also talks about what to look forward to in iOS 14, and using successful strategies from his push notification playbook to increase IDFA opt-ins.

Darius Mora (CMO at Reflectly - self-care app) shares his recommendations on leveraging TikTok for paid acquisition, organic and influencer marketing.

Erich Detert (Sr. Performance Marketing Manager at InnoGames) talks about ad copy often being a missed opportunity for marketers and shares the impact of ad copy on key metrics based on his experiments.

Robert Magyar (Data Science Lead at SuperScale - Mobile Games) discusses how LTV predictions can help you and how to optimize LiveOps/Offers and Ivan Kozyev (Head of Analytics at Crazy Panda - Mobile Games) explains how to develop an effective LTV model for each stage of your game.

Sandra Wu (Paid Content Marketer at Blinkist) talks about misconceptions when using Outbrain and Taboola, evaluating if it's right for you, writing good copy and finding the right balance on your landing page.

Brian Bowman (CEO of Consumer Acquisition) share the company's realization around why it is so difficult to beat the control video as well as the new creative testing process that resulted from that.

Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy) discusses with Maor Sadra (CEO at Incrmntal - Incrementality Tool) and dives into how last touch attribution has always been fraught with inaccuracies and how measuring incrementality might just be the best way to understand what the true impact of your digital marketing is.

Julia Martin (Strategic Partnerships at MoPub - Ad Network) discusses with Daniel Lopez (Director of Quant Marketing at EA), Jenny Taran (Head of Growth at Activision) and Faith Price (Head of UA at DoubleDown Interactive) about game launches, setting KPIs, incrementality and finding the right audiences

Chandra Hill (CRO at MobilityWare - Mobile Games) discusses with David Simon (CRO at Fyber - Monetization Platform for Apps), Mirela Cialai (Sr. Global Marketing Director at Zinio - Digital Magazines), Kevin Bravo (Co-founder at 2nd Potion - Apps & Game Monetization Agency) and Casie Jordan (Sr. Director, Professional Services & Partnerships at Mopub - Twitter Ad Network) about how the changes in iOS 14 will affect LTV measurement, the challenges for apps' and games' monetization efforts and the importance of focusing on your current users.

Lior Barak (Senior Data Project Manager at Tale About Data) discusses with Marichka Baluk (Senior Performance Marketing Manager at Blinkist - Bite-sized Learning App), Maor Sadra (Co-founder at incrmntal - AI Powered Incrementality Measurement) and Michael Stiller (Marketing & Business Analytics Expert at heycar - Online Marketplace for Used Cars) about how the IDFA changes in iOS 14 brings data analysis back, how analytics team should react to IDFA's deprecation and some things you should do to keep your company running.

Gabe Kwakyi (CEO at Incipia) discusses with Kalia Aragon (Product Manager at Disney Streaming Services), Angela Bauer (Senior Marketing Manager at Audible), Adam Jaffe (CEO at Tenko Games), Charles Manning (CEO at Kochava - MMP) and Claire Rozain (UA Manager at Product Madness - Mobile Games) about the upcoming IDFA changes in iOS 14, how it will affect how mobile marketers target and acquire users as well as how installs are tracked and attributed.

Melissa Lertsmitivanta (Marketing Director at Realtor.com) discusses creative testing, letting creatives do the targeting and more with Dyan Khor (Growth at Cash App - Mobile Banking App), Olivia Smith (Growth Marketing Manager at HopSkipDrive - Rides for Kids) and Rhiannon Price (Director, Creative Marketing at JamCity - Mobile Games).

Shamanth Rao (Founder at RocketShip HQ - Mobile UA Agency) discusses with Eric Seufert (Strategy Consultant at Heracles Media), Thomas Petit (Mobile Growth Consultant) and Nebojsa Radovic (Growth Lead at N3twork) about how to prepare for iOS 14.

Tina Lovasic (Head of Creative at AppAgent - Mobile Growth Consultancy) and Peter Fodor (CEO at AppAgent) share the ad creatives production process they use when working with their clients.

Rick Grunewald (Digital Marketing Analyst at PerBlue - Mobile Games Studio) shares the studio's campaign management, structure and challenges and Bidalgo presents how their tooling help tackle most of these challenges.

Shamanth Rao (Founder at RocketShip HQ - Mobile UA Agency) offers a playbook - and outlines some of his key recommendations for adapting your mobile marketing strategy post-iOS 14. He shares concrete examples and outlines exactly how things will be different as well as what you need to do to adapt.

Matej Lancaric (UA & Marketing consultant) dives with Shamanth Rao (Founder at RocketShip HQ - Mobile UA Agency) into the art of the soft-launch and the 3 key stages that are important to nail.

Josh Chandley (Chief Operating Officer at WildCard) shares the studio's current mobile marketing strategy and discusses with Nebo Radovic (UA Platform at N3TWORK) and Jon Lau (Director of Growth at Weee!) on how to take it to the next level.

Dave Bell (CEO at Gummicube) speaks about what techniques are working right now for app store optimization and shares (somewhat controversial) opinions on ASO and ASA.

Gabe Kwakyi (Co-founder and CEO at Incipia - Mobile Growth Consultancy) and Shamanth Rao (Founder at RocketShip HQ) discuss the concept of creative hit rate and how to define quantifiable goals for a creative team as well as how Gabe’s team has adapted to this way of focusing on hit rate as a company-wide goal and how it has been essential for driving many creative wins.

Samuel Hulick (Founder at UserOnBoard - User Onboarding Consultancy) and talks with Shamanth Rao (Founder of RocketShip HQ) about how crucial user onboarding is - and outlines how to improve both upstream and downstream user retention dramatically by improving your app’s user onboarding experience.

In these 2 webinars, Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy) presents how to set up TikTok, talks about best practices for creatives and answers questions.

In this exclusive Q&A session done at the very end of the App Growth Summit, Thomas Petit (growth consultant) answers questions about subscription apps and the corresponding user acquisition.

Simon Thillay (Head of ASO at AppTweak) talks about what is ASO, how to maximize your mobile efforts with ASO, which KPIs and Metrics to monitor and shares a case study on how user retention impacts ASO.

Luka Rade (App Sales Director at Outfit 7) talks about the differences between IAP-driven and Ad-driven games when it comes to user acquisition, the best way to calculate Ad-LTV, increase ROI and what to focus on.

Aviva Telias, Head of ASO at yellowHEAD does an ASO audit of Asana and Heart of Vegas where she shares her best ASO tips and tricks and talks about how to discover and target the keywords that actually bring downloads.

Holly Chen (Growth advisor and the former Global Head of Digital Marketing at Slack) is interviewed by Shamanth Rao (CEO of RocketShip HQ - Mobile Growth Consultancy) talk about setting up cross-channel attribution in the context of B2B marketing and incrementality testing.

Eric Christensen (Sr. Growth Consultant at Phiture - Mobile Growth Consultancy) lays out some actionable strategic and tactical approaches to measurably increase subscription revenue in your product by a smart CRM-centric approach.

Brittinee S. Phillips (Marketing Consultant) discusses with Nicholas Beck (Director of Product at K Health), Nataliya Novikova (Director, Product Marketing & CRM at Grubhub, previously Audible) and Adithi Sampath (at Walmart Labs) about strategies and tactics to improve onboarding and app engagement.

Natalie Rozenblat (Marketing Strategist at Incipia - Mobile Growth Consultancy) the ingredients of what makes for an effective TikTok strategy - and identify the keys to capitalizing on what is still an early stage platform that is very much exploding.

Sandra Wu (Paid Content Marketing Lead at Blinkist - Book Reviews in 15min - and founder of the copywriting course The Art of Content Marketing) shares how Blinkist used content marketing to scale up Outbrain and Taboola as one of its most important acquisition channels.

Jordan Gladstone (Director of Marketing at Dave - Banking App) discusses how Dave achieved its stunning user growth and Unicorn valuation. What worked, and what didn't work?

Robi Ganguly (CEO at Apptentive - Customer Feedback Platform) talks about how to think about your "feedback funnel" and feedback conversion rate to generate more revenue.

In this workshop Louise Verschuren (CEO at Wuzzon - App Marketing Agency) talks about: 1) how to leverage the API connection for custom reporting, dashboards, and automatization, 2) how to deal with LAT users and cannibalization on organics, 3) how build creative assets that convert.

Various experts answer questions on mobile marketing, growth and development: Kristy Barger (Sr. Programmatic Demand Lead at MoPub - Ad Network), Mary Yang (Director of Product at LinkedIn, previously CPO at Smule), Lomit Patel (VP Growth at IMVU - Social Networking Game), Deniz Gezgin (COO at Epics Digital Collectible, previously Machine Zone, Zynga, etc.) and Jeet Niyogi (VP Marketing at Playtika Canada - Poker Games and more). Moderated by Tony Wang (Co-found & Head of Emerging Technologies at Agora - interactive video, voice and messaging).

Andy Carvell (Partner at Phiture - Mobile Growth Consultancy) breaks down some key approaches to improve LTV through subscriptions. Using case studies and real examples from popular apps.

Alexandra Kleeman (Head of Marketing at Shpock - classifieds mobile marketplace), Georgy Natsvishvili (Head of Organic Growth at Glovo - groceries/food delivery) and Thomas Petit (Mobile Growth Expert) discuss the basics of LTV modeling, metrics & measures and how to balance CPI and LTV to achieve a positive ROI.

Peggy Salz (Lead Analyst & Founder at Mobile Groove) talks about how to engage with users and keep coming back again and again. with Steve Moy (Product Director at Product Madness - Casino Games), Tatu Petersen-Jessen (Art Director at Rovio - Casual Puzzle Games specifically), Ada Dubrawska (Associate Product Manager at Clue - Femtech Startup) and Murad Musakaev (Project & Business Dev Manager at Full HP - Hardcore Arcade Shooter Games).

Fran Cardells (Independent Data Consultant), Lotta Weigeldt (Growth Specialist), Martin Jelinek (AppAgent - Mobile Growth Consultancy) and Alexis Ernst (CX Consultant, Accenture) talk about how to improve your own dashboard in order to increase visibility on metrics and your impact.

Saikala Sultanova (previously Miniclip, Space Ape Games, Ubisoft and now Director of UA & Growth at Product Madness - Casino games publisher) talks about mobile app growth and gives general pointers on how to get started.

Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy) interviews Nadav Ashkenazy (GM at SuperSonic Studios - Mobile Games Developer and Publisher) about a blockbuster launch and the relative importance of getting to the top of the App Store.

Yusuf Barutcu (Apple Search Ads Advisor at SearchAds.com - ASA Campaign Manager) and Liz Lauer-Lopez (Director of Product Advocacy at Singular - Analytics Platform) talk about how to measure, optimize and scale Apple Search Ads campaigns.

Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy), discusses with Violeta Pirnog (Performance Marketing Manager at Blinkist - 15min book recaps), André Kempe (Founder of Admiral Media - App Marketing Agency) and Grzegorz Garczyński (Head of Digital Marketing at Booksy) about UA creatives, leveraging customized placements, Google UA and Facebook audiences.

Lior Barak (Co-founder at Tale About Data - data consulting) talks about the common mistakes to avoid in order to leverage data for success.

Nadir Garouche (Senior Growth Manager at Tilting Point - F2P games) shares insights, considerations and techniques to increase organic installs on the Google Play Store and the App Store. Also shares an interesting case study on cannibalization.

Matej Lancaric (Head of UA at Superscale - growth partner for game developers and publishers) and Joseph Kim (CEO of Tiazu - Mobile game consulting) discuss how to develop a framework for managing Ad Creatives.

Matt Sadofsky (Head of Growth at Raycon - headphones, previously Tilting Point and TIDAL) explains why ALL marketing should be looked at through the lens of "Performance." Learn why we should drop "Brand Awareness" as a reason for doing any media buys, and how to gauge performance from brand awareness campaigns.

Gabe Kwakyi (Co-Founder & CEO at Incipia - Mobile Growth Consultancy), Ivy Cheng (Senior Manager Acquisition Marketing at Jackpocket - Android Lottery App), Annica Lin (Director of Performance Marketing & CRM at Thimble - Business Insurance App) and Marie Hayman (Senior Sales Manager at Adjust - MMP).

Simon Thillay (Head of ASO at AppTweak - ASO Tool) presents a testing protocol to help reduce statistical noise in GP Experiments and identify possible false-positive results.

David Llewellyn (Marketing Director EMEA at AppsFlyer - MMP), Maryia Filimanchuk (Lead Marketing Manager at Apalon - App Publisher), Quoc Anh Luong (Mobile Marketing Manager at OMIO - Ground Transportation Specialist App) and Thomas Petit (Mobile Growth Expert) discuss how ASA and ASO impact each other and can be leveraged for an app.

Gabe Kwakyi (CEO at Incipia - Mobile Growth Consultancy) and Marina Corby (Data Analytics Manager at Incipia) talk and answer questions about organic uplift.

Thomas Petit (Growth Consultant) strips each step of the pirate funnel and reveal the challenges and opportunities specific to store subscriptions

Alice Muir and Alex Gorius (Growth Consultants at Phiture - Mobile Growth Consultancy) show how to build an NPS flow which enables users to provide feedback through In App Messages, and how to turn those promoter scores into Google Play ratings.

Natalie Drozd (Marketing Manager at Hily - Dating app) explains how to combine cross-team knowledge in creating the Product Page that everyone will love.

Nadir Garouche (Senior Growth Manager at Tilting Point - F2P games) goes into Tilting Point's methodology for unifying different KPIs to effectively measure and track ASO impact

Peter Fodor (CEO of AppAgent - Integrated Mobile Marketing Agency) joins Anna Kochetkova (Head of ASO Consulting at AppFollow - ASO agency) to talk about how to define your ASO strategy specifically for your business: 1. Positioning and competition 2. Brand power and traffic source 3. User Acquisition and ad creatives.

Mada Seghete (CEO of Branch - Deep linking tool) and Ethan Smith (Graphite CEO) talk about how to optimize SEO to drive app growth.

Colette Nataf (CEO & Co-Founder at Lightning AI - helping advertisers to find their target audiences) talks with Shamanth Rao about how to think about automating some tasks of user acquisition, potential quick wins and finding new audiences.

Simon Lejeune (Head of User Acquisition at Hopper) shares the tools and channels that have allowed Hopper to stay top of mind with users as well as how marketing teams can combine acquisition and retention to break down the silos and super-charge ad creatives.

Michael Shubin (independent consultant on Apple Search Ads) is interviewed by SplitMetrics: his experience, running discovery campaigns, mistakes he made, etc.

Thomas Petit (Growth Consultant) talks about creativity in marketing, how to build a world-class marketing stack, challenges and consideration of subscription apps.

Hasan Tahir (International Growth Marketing Trainer at Growth Tribe) spoke at App Promotion Summit London WFH 2020 about growth hacking for apps and where you should start from.

Adam Rakib (President and co-founder of StoreMaven - Store A/B testing tool) takes a deep dive into all things organic user acquisition for mobile games and apps.

Thomas Petit (Growth Consultant) talks about Limit Ad Tracking, how to think about it and make estimations to understand and capitalize on LAT.

Paul Mears (Senior Industry Manager at Google) spoke at App Promotion Summit London WFH 2020 about building a long-term app marketing strategy with Google.

ASO experts shared their tried and tested approaches to formulate a plan of creative optimization, execute it, and measure it. With Jordan Grenier (Marketing Analyst/ASO Expert at Ubisoft - games), Daria Antonova (Lead Marketing Manager at Playkot - games), Noga Szpiro (Senior Enterprise ASO Consultant at StoreMaven - mobile A/B testing tool) and Anna Kochetkova (Head of ASO Consulting at AppFollow - ASO tool).

Shay Yosifon (vice president of marketing at Beach Bum Games - card and board games) talks about advertising spend and investing in the creative process.

AppsFlyer's David Llewellyn discusses growth mindset with leading mobile marketing experts: Andy Carvell (Partner at Phiture), Georgy Natsvilishvili (Head of Organic Growth at Glovo) and Dora Trostanetsky (Senior Manager, Growth & Optimization)

Scott Dodson (CGO of Lingvist - language learning app) talks about getting better return on acquisition spend.

Marie-Laure Cruyt (Chief Product Officer at AppTweak - ASO Tool) talks about keyword density, practical tips to maximize conversion, retention being the most determinant factor and the impact of tags on similar apps.

Katsiaryna Covaci and Anton Tatarinovich (ASO Consultants at Phiture) talk about why it is essential to build an effective brand on the store for your app, providing measurable ways of building a great brand presence and creating a systematic framework for building a brand for your app on the store.

Anja Obermuller (Head of Product Marketing at Training, Adidas Runtastic - running app) talks about how they increased the app retention by 70%

Karan Tibdewal (Growth Consultant at Phiture - mobile growth consultancy) talks about how you can level up your A/B testing game to maximise impact and learnings

Paul McCallum (Director of Customer Acquisition at Babylon Health - on-demand doctor) covers how they increased their app store rankings and decreased their CPI using ASO techniques.

Brennan Clark (Growth Marketing Manager at Sago Mini and Toca Boca - apps for kids) gives a rundown on how to build effective retention strategies that take into account different behavior between user segments.

Mick Rigby, founder and CEO of Yodel Mobile offers guidance on successful strategies to acquire and retain users to grow a sustainable app business.

Sebastian Daly (Mobile Marketing specialist at Adjust - MMP) discusses with Lomit Patel (Vice President, Growth at IMVU - 3D social game), Matias Honorato (Senior Growth Manager at Tally - finance app) and Olivier Rozay (Chief Revenue Officer at Pinger - text app) about automation.

Lina Danilchik (Marketing Manager at Splitmetrics - A/B testing tool) and Maggie Ngai (Senior ASO Consultant - Phiture) talk about Mobile A/B testing best practices, pretotyping (and why it's a good alternative to prototyping).

Jessy Hanley (Director of US Marketing at Intuit - TurboTax, QuickBooks, and Mint) has led marketing and retention roles at Uber and Wag, and she's now leading similar efforts at a multi-billion-dollar global brand.

Thomas Hopkins (Head of Performance & Lifecycle Marketing at Masterclass - online learning) talks about incrementality testing, differences between CPA and CPIA, several ways to assess ROAS so you can assess the profitability of your channels and match-market testing.

Peter Fodor (CEO at AppAgent - mobile marketing agency) covers the basics of soft launch and several unique aspects of marketing player vs player games on mobile.