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Violeta Pirnog (Senior Performance Marketing Manager at Blinkist) discusses using native ads on Facebook: the user flows, how to optimize and the practices that have been working for Blinkist.
Adam Smart (Director of Product at AppsFlyer) and Piyush Mishra (Lead Growth Marketing at Product Madness) unpack the latest in mobile ad fraud with Inna Ushakova (Co-Founder and CEO of Scalarr) and Richard Palmer (Principal Software Engineer at King). Find out what ad fraud actually looks like, how it has evolved in recent years, how SKAdNetwork is affected, and how the industry tackles this huge issue.
Adam Smart (Director of Product at AppsFlyer) and Piyush Mishra (Lead Growth Marketing at Product Madness) take a deep dive on SKAN with David Phillippson (Founder & CEO at DataSeat) and Tim Koschella (Founder & CEO at Kayzen). They look at the different approaches that people are taking to measuring user value (Conversion Values), how Apple's privacy threshold is iterating and impacting postbacks, and how to drive up ATT opt-ins.
Yavuz Acikalin (Data & Insights Lead at N3TWORK) covers offer design and pricing strategies that can help maximize lifetime value across customer segments that represent a wide range of wallets and engagement patterns, based on real trials and failures from N3TWORK's Legendary: Game of Heroes.
Marichka Baluk (Head of Online Marketing at Blinkist) talks about Blinkist’s journey into building their affiliate marketing channel affiliate marketing at Blinkist, how they measure it, and how dealing with web funnels is different.
Marichka handles Google Ads, Display, Search and some growth topics like data, CRO (especially for web).
Alex Bauer (Head of Product Marketing and Market Strategy at Branch) presents the latest privacy changes announced for iOS 15 then Vivek Girotra (VP of Growth Marketing at Times Internet, previously Elevate Labs), Rose Jia (Head of Growth Marketing at Amazon) and Seth Berman (Sr. Director, Performance Marketing at Adobe) discuss how they approach growth marketing and how they are adapting to the privacy changes.
David Bell (CEO at Gummicube) talks at the App Promotion Summit USA 2021 about the recent (and important) changes announced by both Apple and Google and how to approach them.
Thomas Hopkins (Co-Founder & CMO at Superpeer, ex. Head of Performance and Lifecycle Marketing at Masterclass) shares his process to list and assess potential new channels as well as test and measure them.
Session 3 of the “Secrets of Game Growth” event by Mopub. Michail Katkoff (CEO of Savage Game Studios, Founder of Deconstructor of Fun) moderates a panel on game development, marketability and monetization with Sophie Vo (Studio Lead at Voodoo, Founder at Rise and Play), Matthew Lewis (GM of Call of Duty mobile) and Vincent Pagnard-Jourdan (Head of Publisher Partnerships at EMEA, MoPub)
Session 2 of the “Secrets of Game Growth” event by Mopub. Eric Seufert (Analyst and Strategy Consultant at Heracles Media, Founder at MobileDevMemo) moderates a panel about UA and creatives with Mary Kim (Head of Growth at Game Hive), Linus Otten (Senior Online Marketing Manager at Bytro and co-host of the Marketing Rockers podcast) and Michael O’Brien (VP of Growth at Headlight).
Session 1 of the “Secrets of Game Growth” event by Mopub. Michail Katkoff (CEO of Savage Game Studios, Founder of Deconstructor of Fun) shares insights about mobile gaming trends and how to decide what games to make, while Eric Seufert (Analyst and Strategy Consultant at Heracles Media, Founder at MobileDevMemo) shares his thoughts on what ATT means for gaming and which games will benefit.
Teis Anker Mikkelsen (CEO & Co-founder at Multiscription/Unleashd) shares insights about the subscription model for games and the mindset required for a successful implementation. He talks about the right time in the player lifecycle to introduce a subscription and gives several (theoretical) examples of implementation.
Zan Gilani (Principal Product Manager at Duolingo) shares how Duolingo has grown in Asia (doubled their DAU), and how they uncovered global experiments from local research.
Lomit Patel (VP Growth at Together Labs, IMVU - Avatar Social Platform) shares his key learnings about linear TV and OTT: why TV, preparing for a TV launch, targeting consumers and finally scaling.
Big bulk of IMVU’s budget goes into digital, and they were close to getting diminishing returns. Wanted to see if TV/OTT was indeed the next big growth channel for them, even though it’s not used that much in gaming. Lomit is responsible for all user acquisition, retention and monetization across all business units at Together Labs.
Jakub Remiar (Head of Monetization, Traplight Games) talks about Game's economy and mechanics optimization for optimal ad monetization. He explains and gives examples of the mechanics you should use to get the most out of ad monetisation and talks about how to bridge the gap between IAP and ads.
Ivan Spizharskiy (Chief Publishing Manager at playducky.com) explains what a CTR test is, how it can help save time when looking for successful (hypercasual) games and how not to miss a hit.
Leon Sasson (Co-founder & CTO at Rise Science) shares the company’s journey from B2B to B2C and shares insights on how to create a great onboarding experience as well as their testing process.
Anna Shopina (ASO instructor at Mail.Ru Group) talks about ASO for Chinese users. A lot of information about both technical and cultural differences.
Dennis Mink (SVP Marketing at Liftoff) discusses with Si Crowhurst (VP Creative Labs & Brand at Vungle), Gavin McNicholl (Global Head of Creative Labs at Vungle) and Thomas Zukowski (Creative Director at Liftoff) about how mobile creatives change post-IDFA, with less data granularity for tracking and targeting.
Nick Yee (Co-founder & Analytics Lead at Quantic Foundry - Game Analytics Consulting Practice) take a deep dive into each of the 12 motivations in the Gamer Motivation Model to 1) describe their psychological underpinnings, 2) identify specific game mechanics/features they are linked to, 3) provide specific game examples along the spectrum of the motivation, and 4) surface idiosyncratic aspects of each
If you haven’t seen it, check out the initial “Gamer Motivation Profile” talk.
Lucia Mrvova (Head of UA at AppAgent) talks in details about creative testing: testing concepts or iterations, the process and cadence you need, the best way to structure your tests and more.
Thomas Petit (Mobile Growth Consultant) talks about why most apps should do at least some paid user acquisition, how the UA manager role has evolved and how to think about marketing subscription apps in the post-IDFA area.
Nick Yee (Co-founder & Analytics Lead at Quantic Foundry - Game Analytics Consulting Practice) presents the results of a global survey that help inform game developers about the different motivations of players, showing the different types of potential customer that exist in the video game market.
Matej Lancaric (UA & Marketing Consultant at lancaric.me) talks at length about the creative process: what you can test, how to understand your audience and find creative ideas.
Ayinde Alakoye (Founder of Nedl - User-generated Radio/audio) and Ludie Veloso (VP of Operations at Airbrush - Photo Editor) talk about how to find the right influencers, testing influencers in a new geo, tracking performance and more. This event was live only, and I can unfortunately not share the video link (talk with Louis Tangay if you want it).
Lexi Sydow (Sr. Marketing Insights Manager at App Annie) animates a panel with Lisa Kennelly (CMO at Fishbrain), Gareth Nettleton (VP Marketing at Strava) and Lina Zakarauskaite (Head of Growth at Secret Escapes) about big shifts in the industry and adapting their UA strategy, partnerships and improving retention.
Christian Eckhardt (CEO at Customlytics - Mobile Technology and Marketing Consultancy), Charlotte Swead (Sr. Marketing Manager at Depop - Fashion Marketplace App), Andre Kempe (Founder at Admiral Media - App Marketing Agency), Kristoffer Kampitsch (Digital Marketing Manager at Shpock - Marketplace) and Kevin Young (VP, Growth & Co-Founder at Headlight - Growth Agency) discuss how to get ROI with TikTok ads.
In this fireside chat style webinar, George Natsvlishvili (Growth Product Owner at LingoKids - language learning app) and Luis Guzmán (Growth Marketing Lead at TheVentureCity - venture capital firm with a growth program) discuss web-to-app strategy, including: how to maximize market share, save money and improve tracking via web; combining web and UAC; and web + app installs.
Alice Guillaume (Sr. Director of Marketing at AppLovin) heads up AppLovin’s in-house creative studio, SparkLabs, where she and her team build creatives for Lion Studios, for gaming studios worldwide, and for AppLovin’s partner studios to help developers grow their businesses. Alice talks about the process she uses for creatives, the levers you have and how to find out-of-the-box ideas.
Phil Gontier (VP international at Liftoff) discusses with Piyush Mishra (Sr. Growth Manager at Product Madness), Yevgeny Peres (VP Growth at ironSource), Thomas Petit and Natalie Rozenblat (Sr. Performance Marketing Consultant at Phiture) about the most important questions advertisers should ask themselves regarding ATT, how to adapt your media buying strategies as well as the risks to avoid and possible opportunities.
Adam Hadi (VP of Marketing at Current - online banking) talks about how Current has gone beyond Facebook and Google, exploring additional channels - both online and offline. He discusses why they did this - and how they account for complexities of a typical user’s acquisition and adoption path, how they use a mix of messaging and channels effectively to build trust, and how they think about measuring and tracking impact in the absence of precisely attributable data.
Daniel Peris (CEO and co-founder at TheTool, PickASO), Peter Fodor (CEO at AppAgent) and Thomas Kriebernegg (CEO at App Radar) join Lina Danilchik (App Growth Evangelist at SplitMetrics) to discuss how to adjust your strategy to new trends, what to do with creatives now and how to streamline your organic ASO with Apple Search Ads. Top experts and invaluable insights.
Karan Tibdewal (Mobile Growth Consultant at Phiture) shares the experiences & the frameworks/templates that he has gathered working with some leading subscription brands like Hellofresh, Headspace, Soundcloud & others for mastering the subscription lifecycle marketing & retention through CRM.
Gina Kwong (Senior User Acquisition Manager at EA) takes us through her process of setting up campaigns on Facebook AAA, and how they can be used to test creatives.
Fraser Sim (Head of Sales at Redbox Mobile - ASO/ASA agency and tool) and Tilly Roberts (Senior Product Owner at Redbox Mobile) discuss Apple Search Ads optimizations: how to bid on new keywords, the best ways to do keyword discovery and how to leverage ASO for ASA.
Natalie Drodz (Digital Marketing Manager, previously at Hily) breaks down her strategies for unearthing the hidden levers in managing Google UAC: how to manage bids, creatives and audiences to drive performance even when there aren't explicit ways to do so.
Lina Danilchik (SplitMetrics/SearchAdsHQ) moderates a panel where Thomas Petit (Mobile Growth Consultant), Andrea Raggi (Performance Marketing Lead at Phiture - Mobile Growth Consultancy), Johannes von Cramon (Co-founder, Growfirst - Mobile Agency) and Ryan Goeden (VP of Sales at Kochava - MMP) discuss the biggest app marketing questions of 2020 and 2021.
Andy Carvell (Co-founder of Phiture - growth consulting firm) outlines the impact of privacy changes in iOS 14 on retention and engagement strategies, especially how the reduced reliance on IDFAs impacts tooling and targeting. He also talks about what to look forward to in iOS 14, and using successful strategies from his push notification playbook to increase IDFA opt-ins.
Darius Mora (CMO at Reflectly - self-care app) shares his recommendations on leveraging TikTok for paid acquisition, organic and influencer marketing.
Erich Detert (Sr. Performance Marketing Manager at InnoGames) talks about ad copy often being a missed opportunity for marketers and shares the impact of ad copy on key metrics based on his experiments.
Sandra Wu (Paid Content Marketer at Blinkist) talks about misconceptions when using Outbrain and Taboola, evaluating if it's right for you, writing good copy and finding the right balance on your landing page.
Brian Bowman (CEO of Consumer Acquisition) share the company's realization around why it is so difficult to beat the control video as well as the new creative testing process that resulted from that.
Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy) discusses with Maor Sadra (CEO at Incrmntal - Incrementality Tool) and dives into how last touch attribution has always been fraught with inaccuracies and how measuring incrementality might just be the best way to understand what the true impact of your digital marketing is.
Julia Martin (Strategic Partnerships at MoPub - Ad Network) discusses with Daniel Lopez (Director of Quant Marketing at EA), Jenny Taran (Head of Growth at Activision) and Faith Price (Head of UA at DoubleDown Interactive) about game launches, setting KPIs, incrementality and finding the right audiences
Chandra Hill (CRO at MobilityWare - Mobile Games) discusses with David Simon (CRO at Fyber - Monetization Platform for Apps), Mirela Cialai (Sr. Global Marketing Director at Zinio - Digital Magazines), Kevin Bravo (Co-founder at 2nd Potion - Apps & Game Monetization Agency) and Casie Jordan (Sr. Director, Professional Services & Partnerships at Mopub - Twitter Ad Network) about how the changes in iOS 14 will affect LTV measurement, the challenges for apps' and games' monetization efforts and the importance of focusing on your current users.
Lior Barak (Senior Data Project Manager at Tale About Data) discusses with Marichka Baluk (Senior Performance Marketing Manager at Blinkist - Bite-sized Learning App), Maor Sadra (Co-founder at incrmntal - AI Powered Incrementality Measurement) and Michael Stiller (Marketing & Business Analytics Expert at heycar - Online Marketplace for Used Cars) about how the IDFA changes in iOS 14 brings data analysis back, how analytics team should react to IDFA's deprecation and some things you should do to keep your company running.
Gabe Kwakyi (CEO at Incipia) discusses with Kalia Aragon (Product Manager at Disney Streaming Services), Angela Bauer (Senior Marketing Manager at Audible), Adam Jaffe (CEO at Tenko Games), Charles Manning (CEO at Kochava - MMP) and Claire Rozain (UA Manager at Product Madness - Mobile Games) about the upcoming IDFA changes in iOS 14, how it will affect how mobile marketers target and acquire users as well as how installs are tracked and attributed.
Melissa Lertsmitivanta (Marketing Director at Realtor.com) discusses creative testing, letting creatives do the targeting and more with Dyan Khor (Growth at Cash App - Mobile Banking App), Olivia Smith (Growth Marketing Manager at HopSkipDrive - Rides for Kids) and Rhiannon Price (Director, Creative Marketing at JamCity - Mobile Games).
Rick Grunewald (Digital Marketing Analyst at PerBlue - Mobile Games Studio) shares the studio's campaign management, structure and challenges and Bidalgo presents how their tooling help tackle most of these challenges.
Shamanth Rao (Founder at RocketShip HQ - Mobile UA Agency) offers a playbook - and outlines some of his key recommendations for adapting your mobile marketing strategy post-iOS 14. He shares concrete examples and outlines exactly how things will be different as well as what you need to do to adapt.
Dave Bell (CEO at Gummicube) speaks about what techniques are working right now for app store optimization and shares (somewhat controversial) opinions on ASO and ASA.
Gabe Kwakyi (Co-founder and CEO at Incipia - Mobile Growth Consultancy) and Shamanth Rao (Founder at RocketShip HQ) discuss the concept of creative hit rate and how to define quantifiable goals for a creative team as well as how Gabe’s team has adapted to this way of focusing on hit rate as a company-wide goal and how it has been essential for driving many creative wins.
In these 2 webinars, Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy) presents how to set up TikTok, talks about best practices for creatives and answers questions.
In this exclusive Q&A session done at the very end of the App Growth Summit, Thomas Petit (growth consultant) answers questions about subscription apps and the corresponding user acquisition.
Simon Thillay (Head of ASO at AppTweak) talks about what is ASO, how to maximize your mobile efforts with ASO, which KPIs and Metrics to monitor and shares a case study on how user retention impacts ASO.
Luka Rade (App Sales Director at Outfit 7) talks about the differences between IAP-driven and Ad-driven games when it comes to user acquisition, the best way to calculate Ad-LTV, increase ROI and what to focus on.
Aviva Telias, Head of ASO at yellowHEAD does an ASO audit of Asana and Heart of Vegas where she shares her best ASO tips and tricks and talks about how to discover and target the keywords that actually bring downloads.
Eric Christensen (Sr. Growth Consultant at Phiture - Mobile Growth Consultancy) lays out some actionable strategic and tactical approaches to measurably increase subscription revenue in your product by a smart CRM-centric approach.
Brittinee S. Phillips (Marketing Consultant) discusses with Nicholas Beck (Director of Product at K Health), Nataliya Novikova (Director, Product Marketing & CRM at Grubhub, previously Audible) and Adithi Sampath (at Walmart Labs) about strategies and tactics to improve onboarding and app engagement.
Natalie Rozenblat (Marketing Strategist at Incipia - Mobile Growth Consultancy) the ingredients of what makes for an effective TikTok strategy - and identify the keys to capitalizing on what is still an early stage platform that is very much exploding.
Sandra Wu (Paid Content Marketing Lead at Blinkist - Book Reviews in 15min - and founder of the copywriting course The Art of Content Marketing) shares how Blinkist used content marketing to scale up Outbrain and Taboola as one of its most important acquisition channels.
Jordan Gladstone (Director of Marketing at Dave - Banking App) discusses how Dave achieved its stunning user growth and Unicorn valuation. What worked, and what didn't work?
Robi Ganguly (CEO at Apptentive - Customer Feedback Platform) talks about how to think about your "feedback funnel" and feedback conversion rate to generate more revenue.
In this workshop Louise Verschuren (CEO at Wuzzon - App Marketing Agency) talks about: 1) how to leverage the API connection for custom reporting, dashboards, and automatization, 2) how to deal with LAT users and cannibalization on organics, 3) how build creative assets that convert.
Various experts answer questions on mobile marketing, growth and development: Kristy Barger (Sr. Programmatic Demand Lead at MoPub - Ad Network), Mary Yang (Director of Product at LinkedIn, previously CPO at Smule), Lomit Patel (VP Growth at IMVU - Social Networking Game), Deniz Gezgin (COO at Epics Digital Collectible, previously Machine Zone, Zynga, etc.) and Jeet Niyogi (VP Marketing at Playtika Canada - Poker Games and more). Moderated by Tony Wang (Co-found & Head of Emerging Technologies at Agora - interactive video, voice and messaging).
Andy Carvell (Partner at Phiture - Mobile Growth Consultancy) breaks down some key approaches to improve LTV through subscriptions. Using case studies and real examples from popular apps.
Alexandra Kleeman (Head of Marketing at Shpock - classifieds mobile marketplace), Georgy Natsvishvili (Head of Organic Growth at Glovo - groceries/food delivery) and Thomas Petit (Mobile Growth Expert) discuss the basics of LTV modeling, metrics & measures and how to balance CPI and LTV to achieve a positive ROI.
Peggy Salz (Lead Analyst & Founder at Mobile Groove) talks about how to engage with users and keep coming back again and again. with Steve Moy (Product Director at Product Madness - Casino Games), Tatu Petersen-Jessen (Art Director at Rovio - Casual Puzzle Games specifically), Ada Dubrawska (Associate Product Manager at Clue - Femtech Startup) and Murad Musakaev (Project & Business Dev Manager at Full HP - Hardcore Arcade Shooter Games).
Saikala Sultanova (previously Miniclip, Space Ape Games, Ubisoft and now Director of UA & Growth at Product Madness - Casino games publisher) talks about mobile app growth and gives general pointers on how to get started.
Shamanth Rao (CEO at RocketShip HQ - Mobile Growth Consultancy), discusses with Violeta Pirnog (Performance Marketing Manager at Blinkist - 15min book recaps), André Kempe (Founder of Admiral Media - App Marketing Agency) and Grzegorz Garczyński (Head of Digital Marketing at Booksy) about UA creatives, leveraging customized placements, Google UA and Facebook audiences.
Lior Barak (Co-founder at Tale About Data - data consulting) talks about the common mistakes to avoid in order to leverage data for success.
Nadir Garouche (Senior Growth Manager at Tilting Point - F2P games) shares insights, considerations and techniques to increase organic installs on the Google Play Store and the App Store. Also shares an interesting case study on cannibalization.
Matej Lancaric (UA & Marketing Consultant at lancaric.me) and Joseph Kim (CEO of Tiazu - Mobile game consulting) discuss how to develop a framework for managing Ad Creatives.
Matt Sadofsky (Head of Growth at Raycon - headphones, previously Tilting Point and TIDAL) explains why ALL marketing should be looked at through the lens of "Performance." Learn why we should drop "Brand Awareness" as a reason for doing any media buys, and how to gauge performance from brand awareness campaigns.
Gabe Kwakyi (Co-Founder & CEO at Incipia - Mobile Growth Consultancy), Ivy Cheng (Senior Manager Acquisition Marketing at Jackpocket - Android Lottery App), Annica Lin (Director of Performance Marketing & CRM at Thimble - Business Insurance App) and Marie Hayman (Senior Sales Manager at Adjust - MMP).
Simon Thillay (Head of ASO at AppTweak - ASO Tool) presents a testing protocol to help reduce statistical noise in GP Experiments and identify possible false-positive results.