5 insights on Onboarding and Activation and Product from 2 talks and podcasts, each with the quote and a link to the moment it was said.
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Get your users excited about your product by telling the whole story through the flows that present the paywall. Think about the user mindset when they open the app and the story you reveal to them through the onboarding so that when they see the paywall, it’s contextualized.
Top 5 Considerations For Paywall Optimization · Featured in Growth Gems #100
The first session matters the most. In your onboarding, you can communicate differently to get them to take the plunge with you. It’s your golden moment to tell your story well.
Building a Product Improvement Loop at 34:30 · Featured in Growth Gems #80
The top charts are a scoreboard of who’s winning. Download top apps and collect teardowns of flows. Become a student of the game and understand what’s working and what people are doing across industries.
Building a Product Improvement Loop at 34:30 · Featured in Growth Gems #80
Get better at being wrong, and structure everything as a bet. When developing new products, you’re inevitably going to be wrong a portion of the time, and it is important for the team to understand that the objective is not to be 100% right.
Building a Product Improvement Loop · Featured in Growth Gems #80
⛏️ Going Deeper: Darrell recommends listening to Getting Better by Being Wrong with Annie Duke on the Knowledge Project podcast (the only “non-growth” podcast I listen to!). She explains that by structuring things as a bet and acknowledging the uncertainty, you can start thinking about the expected value of each bet and how to tweak the “effort to impact” ratio to get the same expected value for less effort (i.e., de-risk that bet) or get way more value for little more effort.
Have a really strong understanding of BUY vs. BUILD. You get more than a tool when you buy: you get industry experience and perspective, ensure that things will be working well long term, you reduce maintenance cost and can focus more on value.
Building a Product Improvement Loop at 34:30 · Featured in Growth Gems #80