Jeff Grang

To improve the trial-to-paid experience, you can offer users a second chance by allowing them to extend their trial if they didn’t experience the app. You can also lower the barrier with a discount.

Apple gives you information on upcoming expired credit cards. Send users an email + notification to let them know their card is expiring, so they can fix it.

Display several paywalls: from something very generic that explains the whole subscription on the first session to something very specific as users access the paywall from different places of your application.

You should put an unsubscribe button in your settings that gets users through an in-app cancellation flow so you can gather data from users on:

• Why they want to cancel
• What they liked about the app.

You should have a free trial duration that matches the discovery time: your expectation of how long it takes users to experience your app.

Improve and optimize niches. There are overperformers and underperformers (e.g., young people, specific geos, etc.). You want to optimize for these different segments. Example: health & Fitness app that developed a program with the UFC with different content for a male audience.