Lana Dubinskiy

You should be prompting users to encourage them to gift something to someone else. A lot of people are stingy spending on themselves, but will spend on others. Example: gift certificate, a month free, a yoga mat, buy one get one, etc.

Other opportunities to present an upsell besides the “thank you” page:

• When users experience a bit of dopamine, or have an exciting moment.
• Using FOMO. If some users have a status in the app (e.g., VIP status), make sure you show the badges to other users and make it available with an upsell.

Don’t hide your paid content. If you put everything behind a paywall, users don’t know what is available if they pay. Instead, put everything in front of the paywall, but with the usage itself behind the paywall.

Add an offer for something else on your “thank you”/”purchase successful” page. This can work every time they get something, paid or free: after getting credits, watching a rewarded video, etc.

Display other related products directly on the cart/checkout when a user is about to buy your product. Example: when users create a greeting card with an image, Shutterfly presents mugs and other things using that same image directly on the cart. Amazon does something similar.

Give a few things free to users, so that they:

• Don’t get turned off and uninstall the app
• Come back a few days in a row and start a routine, so you can convert them via push/discounts