Ludmilla Veloso

Generating saturation curves allows you to compare revenue, ROAS and costs so you can see to understand how much you should spend to get maximum ROAS (either taking organic uplift into account or not). Airbrush has learned that the more investment in influencers they do, the better their ROAS.

Start by building relationships and try to form a community around the product first. Then, you can try to reach out to influencers that are similar to people in your community.

Successful influencer marketing should give you a convex response curve when plotting revenue, cost and ROAS. The more money you put in, the more money is coming back to you. Looking at this response curve per geo helps you understand which countries to invest in.

Things to solve for before getting started on influencer marketing:

• Build a community
• Learn about the business (what you are and where you want to go)
• Understand that it demands time

Generating saturation curves allow you to compare revenue, ROAS and costs so you can understand how much you should spend to get maximum ROAS (either taking organic uplift into account or not). Airbrush has learned that the more investment in influencers they do, the better their ROAS.