Lukasz Baranowski

5 insights on Influencer Marketing from one talk or podcast, each with the quote and a link to the moment it was said.

Influencer Marketing 5

Influencer Marketing

Ask influencers to encourage their audience to take part in a competition. You might get much better results. Example for Landlord Go! -> can win a PS5 by competing in the game.

GameCamp Webinar: Influencer marketing at 48:50 · Featured in Growth Gems #72

Sylvain's take:

⛏️ Going Deeper: The ultimate goal is high ROAS. Getting the influencer to promote a competition that’s within the game will get users more engaged and to spend extra money to win the prize.

Marion also shared something similar: contests always increase engagement rates, install rates, etc. You need to find the right prize that engages the audience. Finding something related to the influencer might work the best (e.g. a custom hoodie signed).

Influencer Marketing

In your brief, show good and bad examples of videos so they understand the level of quality you expect.

GameCamp Webinar: Influencer marketing at 55:34 · Featured in Growth Gems #72

Sylvain's take:

Influencer Marketing

Prepare a manual about your game as part of the influencer brief, to show the parts you’d like to be shown in the video. It will help with onboarding users.

GameCamp Webinar: Influencer marketing at 52:47 · Featured in Growth Gems #72

Sylvain's take:

Influencer Marketing

The ratio between subscribers and views has a high influence on the performance of your ad. This is a good way to find promising influencers that started recently (e.g. 10k subscribers with 9k views).

GameCamp Webinar: Influencer marketing at 1:22:20 · Featured in Growth Gems #72

Influencer Marketing

Sometimes some unexpected audiences will be a good fit for your game._ Example: people who watch videos about food like Landlord Go (real estate investing game)._

GameCamp Webinar: Influencer marketing · Featured in Growth Gems #72

Lukasz Baranowski

Influencer Marketing

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