Rosie Hoggmascall

You need to ask people to pay again after the initial paywall, but it’s a balance to strike. If you show the paywall too much, people might complain in the reviews. This happened to the Flo app.

Try offering very specific numbers for your discounts, so that your offer can stand out. Example: Calm offers 31% off to some users that have canceled the free trial.

If your product has a high price, ease people into discovering it and frame it as an investment. Example: Second Nature asks “Are you ready to invest £10/week in your health?” at the end of their onboarding.

If you have a tiny sample size and no users coming in, it’s hard to measure anything, including PMF, because there’s too much noise. You might need to turn the tap on for a channel first.

It’s easier to get user interviews with people that have started a trial than people who have canceled or churned, because you’re catching them in a moment where they are more excited. The request can be made via a pop-up with a calendly link, push, or via email, and you can position it as “the founder would love to speak to you”.

If you have a tiny sample size and no users coming in, it’s hard to measure anything, including PMF, because there’s too much noise. You might need to turn the tap on for a channel first.