If personalization is important for your app, ask for the user’s name early on and keep using the name in the following screens.
How to Increase Revenue with ASO & Product Onboarding at 17:22 · Featured in Growth Gems #85
7 insights on Onboarding and Activation and Monetization from one talk or podcast, each with the quote and a link to the moment it was said.
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If personalization is important for your app, ask for the user’s name early on and keep using the name in the following screens.
How to Increase Revenue with ASO & Product Onboarding at 17:22 · Featured in Growth Gems #85
Before you ask questions in your onboarding, explain why you’re asking them. Give users a clear “reason why” and the feeling that sharing that information with you is ok.
How to Increase Revenue with ASO & Product Onboarding at 18:10 · Featured in Growth Gems #85
⛏️ Going Deeper: Fastic does this at the beginning of each main section of the onboarding.

If you don’t read German, the screen on the left explains to users what’s about to happen.
On the first screen of your onboarding, communicate about the end goal: why are customers using your product? Example at Fastic: Feel better quickly vs. lose weight in X weeks.
How to Increase Revenue with ASO & Product Onboarding · Featured in Growth Gems #85
The best time to display the legal stuff is at the very beginning of onboarding, so you don’t add that friction later, especially if your onboarding is long.
How to Increase Revenue with ASO & Product Onboarding at 17:05 · Featured in Growth Gems #85

Explaining your app’s method, mentioning studies/science, and introducing the experts behind your app educates your users and builds trust.
How to Increase Revenue with ASO & Product Onboarding at 21:58 · Featured in Growth Gems #85

Always have a progress bar on top of your onboarding so people see where they are in the process. People like to complete things, so there is a gamification aspect. Don’t start the progress bar at 0.
How to Increase Revenue with ASO & Product Onboarding at 18:55 · Featured in Growth Gems #85
🤔 My 2 cents: I’d nuance this “always”, but do test a progress bar.
People do scroll down and read long paywalls.
How to Increase Revenue with ASO & Product Onboarding at 25:00 · Featured in Growth Gems #85
⛏️ Going Deeper: Tobias shared the tool they used to conclude this: smartlook (Tobias mentioned it was Android only, but I had confirmation it works for iOS as well). It’s a sort of HotJar for apps to understand what users are reading and where/why they drop off. I imagine you could run it for only a small percentage of users.
