Growth Gems experts

Tobias Boerner

· LinkedIn

7 insights on Onboarding and Activation and Monetization from one talk or podcast, each with the quote and a link to the moment it was said.

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Onboarding and Activation

Onboarding and Activation

Before you ask questions in your onboarding, explain why you’re asking them. Give users a clear “reason why” and the feeling that sharing that information with you is ok.

How to Increase Revenue with ASO & Product Onboarding at 18:10 · Featured in Growth Gems #85

Sylvain's take:

⛏️ Going Deeper: Fastic does this at the beginning of each main section of the onboarding.

If you don’t read German, the screen on the left explains to users what’s about to happen.

Onboarding and Activation

Always have a progress bar on top of your onboarding so people see where they are in the process. People like to complete things, so there is a gamification aspect. Don’t start the progress bar at 0.

How to Increase Revenue with ASO & Product Onboarding at 18:55 · Featured in Growth Gems #85

Sylvain's take:

🤔 My 2 cents: I’d nuance this “always”, but do test a progress bar.

Monetization

Monetization

People do scroll down and read long paywalls.

How to Increase Revenue with ASO & Product Onboarding at 25:00 · Featured in Growth Gems #85

Sylvain's take:

⛏️ Going Deeper: Tobias shared the tool they used to conclude this: smartlook (Tobias mentioned it was Android only, but I had confirmation it works for iOS as well). It’s a sort of HotJar for apps to understand what users are reading and where/why they drop off. I imagine you could run it for only a small percentage of users.