5 insights on Paid UA from one talk or podcast, each with the quote and a link to the moment it was said.
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It’s not about static ad vs. video ad. It’s about the concept: understanding the audience and pushing the right buttons.
How to Scale ANY App to $1M a Month at 22:40 · Featured in Growth Gems #107
It was interesting to hear that she hates carousels, though! I’ve heard several times that they perform for some apps 🤷♂️
People don’t like big words. 50% of people’s reading level in the US is below 8th grade. Always simplify your copy (you can use chatGPT for that).
How to Scale ANY App to $1M a Month at 1:01:20 · Featured in Growth Gems #107
You have to choose the subscription mix that has a good fit with the marketing activities that you’re running. You might need to rollout changes for all users so that it positively impacts marketing, and this can take multiple iterations. Example: for their Blush app they used the same thing as Replika (yearly plan) and it was not working. Then, they tried monthly and weekly and saw much better ROI.
How to Scale ANY App to $1M a Month at 7:15 · Featured in Growth Gems #107
It’s all just about ARPU and ARPPU: finding the subscription mix that help you improve campaign optimization for your app can make a difference.
She later shared that optimizing towards a yearly subscription often makes sense to get money upfront but that for some apps, it doesn’t make sense to have a yearly price for customers. Sometimes, it’s better to have only 1 option.
Look at the creatives from apps that have scaled UA successfully and look for patterns that you could use in your ads. Do what everybody else does first to see results quicker. This is particularly valid for non-UGC ads (which require a different approach).
How to Scale ANY App to $1M a Month at 12:35 · Featured in Growth Gems #107
The performance you see when spending small budgets won’t be the same as once you scale, as the audience changes (the niche audience runs out). You can not use this to forecast growth.
How to Scale ANY App to $1M a Month at 10:41 · Featured in Growth Gems #107